loved by thousands of companies worldwide

Loved by thousands of companies worldwide

Multi-channel Marketing Automation Reimagined

Businesses struggle to justify customer acquisition spendsdue to low repeat purchases

Justify your marketing spends and ROI?

Drive high user engagement to increase your chancesof making money

Increase your revenue from your existing users?

Use a single dashboard for di�erent marketing needs - email,SMS, on-site, etc.

Use a single platform for all channelsof engagement?

Boost conversions with personalized and contextual messaging

Engage with users 1-on-1 on a large scale?

Why should you focus onuser engagement & retention?

• Reduce cart abandonment• Increase avg basket size• Re-engage & activate inactive users• Drive repeat purchases

Retail/E-commerce• Reduce surf abandonment rate• Personalized user communication• Drive repeat transaction rate• Cross-sell related services

Travel/OTAs/Hospitality

• Lead Scoring/A�nity building• Multi-channel lead capture• Renewal reminders• Cross-sell and up-sell services• Personalization using CRM data

Financial Services• User engagement across multiple

channels• Convert free users to paying

subscribers• Subscription renewal reminders• Win-back lost users

Media/Entertainment

• Onboarding new users• Drive course completion• Fee payment reminders• Drive Teachers' engagement

Ed-tech Gaming• Convert freemium users into premium • Reduce drop-o�s • Drive app downloads • Encourage frequent gaming • Reactivate inactive players

B2C MARKETING AUTOMATION

What doesWebEngage solve?

Would you like to...

If yes, then you need

Businesses struggle to justify customer acquisition spendsdue to low repeat purchases

Justify your marketing spends and ROI?

Drive high user engagement to increase your chancesof making money

Increase your revenue from your existing users?

Use a single dashboard for di�erent marketing needs - email,SMS, on-site, etc.

Use a single platform for all channelsof engagement?

Boost conversions with personalized and contextual messaging

Engage with users 1-on-1 on a large scale?

Why should you focus onuser engagement & retention?

• Reduce cart abandonment• Increase avg basket size• Re-engage & activate inactive users• Drive repeat purchases

Retail/E-commerce• Reduce surf abandonment rate• Personalized user communication• Drive repeat transaction rate• Cross-sell related services

Travel/OTAs/Hospitality

• Lead Scoring/A�nity building• Multi-channel lead capture• Renewal reminders• Cross-sell and up-sell services• Personalization using CRM data

Financial Services• User engagement across multiple

channels• Convert free users to paying

subscribers• Subscription renewal reminders• Win-back lost users

Media/Entertainment

• Onboarding new users• Drive course completion• Fee payment reminders• Drive Teachers' engagement

Ed-tech Gaming• Convert freemium users into premium • Reduce drop-o�s • Drive app downloads • Encourage frequent gaming • Reactivate inactive players

B2C MARKETING AUTOMATION

What doesWebEngage solve?

Would you like to...

If yes, then you need

Why use WebEngage?

Best-In-Class Marketing Automation Platform

Seamless Onboarding & Ease Of Use• Highly intuitive and customizable product• Easy integration in no time • Campaigns live within 4 weeks

Dedicated Support & Service• 24x7 support, guaranteed!• Campaign-based solutions for better impact • Simple and concise product guide

Contenders Leader

Niche High Performers

Push Notification Mobile Marketing Marketing Automation

300+Enterprise Customers

400 MillionUsers Tracked

Million1.2Cross-Channel Campaigns

150 MillionUsers Engaged per Day

Trusted By Thousands Of BrandsWorldwide

10 BillionEvents Tracked per Day

250Messages Sent per Day

Million

Why use WebEngage?

Best-In-Class Marketing Automation Platform

Seamless Onboarding & Ease Of Use• Highly intuitive and customizable product• Easy integration in no time • Campaigns live within 4 weeks

Dedicated Support & Service• 24x7 support, guaranteed!• Campaign-based solutions for better impact • Simple and concise product guide

Contenders Leader

Niche High Performers

Push Notification Mobile Marketing Marketing Automation

300+Enterprise Customers

400 MillionUsers Tracked

Million1.2Cross-Channel Campaigns

150 MillionUsers Engaged per Day

Trusted By Thousands Of BrandsWorldwide

10 BillionEvents Tracked per Day

250Messages Sent per Day

Million

Which channels does WebEngage have?

Text-only Rich Media

Web Push Notifications

In-App Messages

Simple Header Simple Footer Classic Full-screen

Mobile Push Notifications

Simple Text ClassicCarousel Interactive

Email Marketing

WhatsApp Marketing

SMS Marketing

Hey Jessica,Your favourite stilletoes are on 50% discount. Grab your pair soon!

9:45 AM

Hey Frank,Your new supply of Monkey Man Beard Oil has been shipped. Expected delivery is Tues, 21 Dec.

1:00 PM

Hey Frank,Your Monkey Man Beard Oil has been delivered. Hope you love it!

3:50 PM

Promotional

Transactional

Which channels does WebEngage have?

Text-only Rich Media

Web Push Notifications

In-App Messages

Simple Header Simple Footer Classic Full-screen

Mobile Push Notifications

Simple Text ClassicCarousel Interactive

Email Marketing

WhatsApp Marketing

SMS Marketing

Hey Jessica,Your favourite stilletoes are on 50% discount. Grab your pair soon!

9:45 AM

Hey Frank,Your new supply of Monkey Man Beard Oil has been shipped. Expected delivery is Tues, 21 Dec.

1:00 PM

Hey Frank,Your Monkey Man Beard Oil has been delivered. Hope you love it!

3:50 PM

Promotional

Transactional

Web Overlays

Channels

my app

EngagementChannels

AnalyticsEngine

Cross-channelUser Journeys

Dashboard

Facebook Remarketing

Header Classic Footer

1800 1234567Customer Care

COD verificationautomated call

Press 1 to confirm

Press 2 to cancel

Web Overlays

Channels

my app

EngagementChannels

AnalyticsEngine

Cross-channelUser Journeys

Dashboard

Facebook Remarketing

Header Classic Footer

1800 1234567Customer Care

COD verificationautomated call

Press 1 to confirm

Press 2 to cancel

Here's why ourcustomers love us!

How doesWebEngage work?

“The WebEngage platform has been crucial in revolutionizing our entire online user experience. The platform has helped us deliver a

highly-personalized experience to our users consistently.”

300% Increase In Customer Lifetime

30% Increase In New Registrations

20% Reduction In Bounce Rate

40% ConversionsFrom Returning

15% ConversionsOf Inactive Users

30% ConversionsAfter A Second

Round Of Nudge

Mobile Apps Websites CRM/DataWarehouse/API

Analytics Engine

Conversion analyticsCohorts/Funnels

Uninstalls

Multi- channelCampaign

Orchestration

Journeys

Communication Engine

Personalization Engine

Segmentation Engine

ESP/SSP support

Campaign Management

Rich layout

Behaviour data

CRM/API data

User Profile data

Device/User Segments

Behavioral Segments

Dynamic Segments

Automation Engine

User Profile | User Behaviour | Device Data | Transaction | Catalog

Scott NewtonCCOShaw Academy

Here's why ourcustomers love us!

How doesWebEngage work?

“The WebEngage platform has been crucial in revolutionizing our entire online user experience. The platform has helped us deliver a

highly-personalized experience to our users consistently.”

300% Increase In Customer Lifetime

30% Increase In New Registrations

20% Reduction In Bounce Rate

40% ConversionsFrom Returning

15% ConversionsOf Inactive Users

30% ConversionsAfter A Second

Round Of Nudge

Mobile Apps Websites CRM/DataWarehouse/API

Analytics Engine

Conversion analyticsCohorts/Funnels

Uninstalls

Multi- channelCampaign

Orchestration

Journeys

Communication Engine

Personalization Engine

Segmentation Engine

ESP/SSP support

Campaign Management

Rich layout

Behaviour data

CRM/API data

User Profile data

Device/User Segments

Behavioral Segments

Dynamic Segments

Automation Engine

User Profile | User Behaviour | Device Data | Transaction | Catalog

Scott NewtonCCOShaw Academy

Ease of use

Ease of setup

Quality of support

Product direction

Channels

Email, SMS, Mobile & Web Push, In-App Messages, Web Overlays, Facebook & WhatsApp, IVR

Push notifications, In-app Messages

Email, SMS, Push,In-app Messages

WebEngage Braze Adobe CampaignsLocalytics Salesforce

9.6 9.5 7.9

Email, In-app Messages, Push notifications, SMS

Why chooseWebEngage?

Ease of use

Ease of setup

Quality of support

Product direction

Channels

Email, SMS, Mobile & Web Push, In-App Messages, Web Overlays, Facebook & WhatsApp, IVR

Push notifications, In-app Messages

Email, SMS, Push,In-app Messages

WebEngage Braze Adobe CampaignsLocalytics Salesforce

9.6 9.5 7.9

Email, In-app Messages, Push notifications, SMS

Why chooseWebEngage?

B1602 Lotus Corporate Park Goregaon East Mumbai 400063, India

4th Floor, No 22, Salarpuria TowersHosur Road, 7th Block, Koramangala Bengaluru 560095, India

BENGALURU

DUBAI91 Springboard Business Hub Pvt LtdBuilding Number 145, Sector 44Gurugram, Haryana 122003, India

B1602 Lotus Corporate Park Goregaon East Mumbai 400063, India

BENGALURU

DUBAI91 Springboard Business Hub Pvt LtdBuilding Number 145, Sector 44Gurugram, Haryana 122003, India

CUSTOMERSUCCESSSTORIES

Case study (eSports Marketplace)Case study (eSports Marketplace)

The challenge is to convince gamers to

play on the Zengaming platform and build

their profile.

Retention was their primary challenge

with Day-1 retention being very critical.

The Objective

Zengaming’s first day

retention increased from

77.3% to 97.1%, which is

nearly 26% uplift.

Key Result

How esports company Zengaming increased its Day-1 retention rate by 26%

Zengaming is a Linkedin equivalent for professional gamers. This platform needs gamers to compete with others and build a profile helping create hiring ground for pro teams.

26%Uplift in D1

retention rate

Zengaming is a web-based product with Email and Onsite notifications being primary channels for user engagement. Personalised messag-ing was sent at di�erent stages of user lifecycle based on user's reachability and business cases.

Zengaming'sApproach

CUSTOMERSUCCESSSTORIES

Case study (eSports Marketplace)Case study (eSports Marketplace)

The challenge is to convince gamers to

play on the Zengaming platform and build

their profile.

Retention was their primary challenge

with Day-1 retention being very critical.

The Objective

Zengaming’s first day

retention increased from

77.3% to 97.1%, which is

nearly 26% uplift.

Key Result

How esports company Zengaming increased its Day-1 retention rate by 26%

Zengaming is a Linkedin equivalent for professional gamers. This platform needs gamers to compete with others and build a profile helping create hiring ground for pro teams.

26%Uplift in D1

retention rate

Zengaming is a web-based product with Email and Onsite notifications being primary channels for user engagement. Personalised messag-ing was sent at di�erent stages of user lifecycle based on user's reachability and business cases.

Zengaming'sApproach

It is easier than ever to drive the revenue

of an e-commerce business by burning

cash. Because, in retail, customer loyalty

is a myth.

Instead of focusing on acquisition,

DoDuae wanted to focus on retention by

maximizing conversions on cart

abandonment and converting first time

visitors into buyers.

The Objective

With WebEngage user

journeys, DoDuae was able

to achieve a 14.77% uplift in

recovery of abandoned

carts and 54.16% uplift in

orders placed by new

visitors through real-time

communication.

Key Result

Case study (E-commerce)Case study (E-commerce)

%uplift in recovery

of abandoned carts

14"We’d been looking for a product which could help us with automat-ing our marketing operations. It became possible when we collaborated with WebEngage and got a well-customized solution for our platform. I especially laud the team for being super helpful. "

Kamran Khursheed,Marketing Manager,DOD UAE

How DODuae recovered abandoned carts using user journeys

DODuae.com is one of UAE’s largest online shopping platform. Started in 2015, it managed to rapidly grow its traction because of its relatively low pricing and super fast delivery.

Case study (Ride Hailing)Case study (Ride Hailing)

As a ride-hailing company primarily,

Snapp's objective was to have the users

take their rides. Snapp also wanted to

focus on pushing the activated users to

take their first ride by sending them

timely communication across multiple

channels.

The Objective

With WebEngage, Snapp

experienced a 40% uplift in

users activating their

accounts through triggered

push notifications. The

brand also witnessed a

19.26% improvement in the

ratio of users taking their

first ride through

time-bound messaging.

Key Result

How Snapp drove massive user onboarding and activation

Snapp is the biggest ride-hailing and super app in the Middle East with more than 6.5M MAUs and more than 1.8M rides booked everyday.

40%uplift in user

activation

"With the help of WebEngage, we could nudge users based on specific actions. We moved away from a mass-blast approach and switched to one-time as well as recurring, event-specific campaigns that encouraged users to book their first rides, board the rides and also spread the word about Snapp."

Zohaib Anwaar,CRM ManagerSnapp

It is easier than ever to drive the revenue

of an e-commerce business by burning

cash. Because, in retail, customer loyalty

is a myth.

Instead of focusing on acquisition,

DoDuae wanted to focus on retention by

maximizing conversions on cart

abandonment and converting first time

visitors into buyers.

The Objective

With WebEngage user

journeys, DoDuae was able

to achieve a 14.77% uplift in

recovery of abandoned

carts and 54.16% uplift in

orders placed by new

visitors through real-time

communication.

Key Result

Case study (E-commerce)Case study (E-commerce)

%uplift in recovery

of abandoned carts

14"We’d been looking for a product which could help us with automat-ing our marketing operations. It became possible when we collaborated with WebEngage and got a well-customized solution for our platform. I especially laud the team for being super helpful. "

Kamran Khursheed,Marketing Manager,DOD UAE

How DODuae recovered abandoned carts using user journeys

DODuae.com is one of UAE’s largest online shopping platform. Started in 2015, it managed to rapidly grow its traction because of its relatively low pricing and super fast delivery.

Case study (Ride Hailing)Case study (Ride Hailing)

As a ride-hailing company primarily,

Snapp's objective was to have the users

take their rides. Snapp also wanted to

focus on pushing the activated users to

take their first ride by sending them

timely communication across multiple

channels.

The Objective

With WebEngage, Snapp

experienced a 40% uplift in

users activating their

accounts through triggered

push notifications. The

brand also witnessed a

19.26% improvement in the

ratio of users taking their

first ride through

time-bound messaging.

Key Result

How Snapp drove massive user onboarding and activation

Snapp is the biggest ride-hailing and super app in the Middle East with more than 6.5M MAUs and more than 1.8M rides booked everyday.

40%uplift in user

activation

"With the help of WebEngage, we could nudge users based on specific actions. We moved away from a mass-blast approach and switched to one-time as well as recurring, event-specific campaigns that encouraged users to book their first rides, board the rides and also spread the word about Snapp."

Zohaib Anwaar,CRM ManagerSnapp

Case study (Edu-tech) Case study (Edu-tech)

Ed-tech businesses which operate on a

freemium model have an inherent

challenge of converting free users to paid

customers.

The marketing team at Testbook aimed at

reactivating users who dis-engaged after

the free-trial period ended.

The Objective

With WebEngage’s Journey

Designer, Testbook was

able to nudge inactive users

with personalised

recommendations - leading

to a reduction in user

drop-o� rates across the

conversion funnel.

Key Result

How Testbook reactivated 15% of their inactive users

Testbook is an Ed-Tech company that provides online exam preparation solutions to students preparing for competitive exams.

15%increase in user

reactivation

"WebEngage's marketing cloud enabled us to tailor cross-channel campaigns that resonated with our users. With WebEngage, we saw significant uplift in open rates, CTRs and overall conversions, directly translating into more revenue."

Narendra Agrawal,Cofounder,Testbook

Case study (BFSI)Case study (BFSI)

The Marketing team at DSP Mutual Fund

was looking to engage their users on a

one-to-one basis and boost upsell and

cross-sell opportunities.

The goal was to identify the next best

investment for a user and reach out at the

right moment.

The Objective

DSP Mutual Fund

successfully sent about

7,000 di�erent

communications via

automated emails

customized for its users

based on their historic data.

Key Result

How DSP Mutual Fund achieved the impossible with hyper-personalized emails

25.85%hike in conversions

through upsell campaigns

WebEngage helped us in sending personalized on-site notifications & emails to over 1 million investors and garnering compelling user engagement and conversions.

Rajat MongaDigital Marketing andeBusinessDSP Invetsment ManagersPvt. Ltd.

DSP Mutual Fund is one of the premier asset management companies in India. With a history of over 150 years, DSP Group is one of the founding members of the Bombay Stock Exchange.

Case study (Edu-tech) Case study (Edu-tech)

Ed-tech businesses which operate on a

freemium model have an inherent

challenge of converting free users to paid

customers.

The marketing team at Testbook aimed at

reactivating users who dis-engaged after

the free-trial period ended.

The Objective

With WebEngage’s Journey

Designer, Testbook was

able to nudge inactive users

with personalised

recommendations - leading

to a reduction in user

drop-o� rates across the

conversion funnel.

Key Result

How Testbook reactivated 15% of their inactive users

Testbook is an Ed-Tech company that provides online exam preparation solutions to students preparing for competitive exams.

15%increase in user

reactivation

"WebEngage's marketing cloud enabled us to tailor cross-channel campaigns that resonated with our users. With WebEngage, we saw significant uplift in open rates, CTRs and overall conversions, directly translating into more revenue."

Narendra Agrawal,Cofounder,Testbook

Case study (BFSI)Case study (BFSI)

The Marketing team at DSP Mutual Fund

was looking to engage their users on a

one-to-one basis and boost upsell and

cross-sell opportunities.

The goal was to identify the next best

investment for a user and reach out at the

right moment.

The Objective

DSP Mutual Fund

successfully sent about

7,000 di�erent

communications via

automated emails

customized for its users

based on their historic data.

Key Result

How DSP Mutual Fund achieved the impossible with hyper-personalized emails

25.85%hike in conversions

through upsell campaigns

WebEngage helped us in sending personalized on-site notifications & emails to over 1 million investors and garnering compelling user engagement and conversions.

Rajat MongaDigital Marketing andeBusinessDSP Invetsment ManagersPvt. Ltd.

DSP Mutual Fund is one of the premier asset management companies in India. With a history of over 150 years, DSP Group is one of the founding members of the Bombay Stock Exchange.

Case study (Travel / OTA) Case study (Travel / OTA)

Online travel aggregators face a

persistent problem of search

abandonment - users who search for

flights but don’t complete the purchase.

The Marketing Team at Goibibo wanted

to engage these ‘search abandoners’ with

hyper-personalized communication,

aimed at retaining them.

The Objective

Goibibo experienced an

increase of 11% in their

conversion rates - within a

month of implementing

WebEngage!

Around 55k users booked

their flights within the first

30 mins of making a search

and an additional 6k search

abandoners were converted

via hyper-personalised

emails.

Key Result

How Goibibo increased conversions with hyper-personalised emails

Goibibo is India’s largest online hotels and airlines aggregator. It’s a part of the Ibibo group which also owns Redbus.in, a leading online bus ticketing platform.

11%increase in

conversions

"WebEngage helped us channelize our cross channel communication e�ectively via Journey Designer. Via these automated multi-channel workflows, we increased ROI on inbound tra�c and reduced search drop across email, website, mobile app, web push with direct impact on business numbers."

Soyinka Majumder,Retention Marketer,Goibibo

Case study (Travel / OTA) Case study (Travel / OTA)

Online travel aggregators face a

persistent problem of search

abandonment - users who search for

flights but don’t complete the purchase.

The Marketing Team at Goibibo wanted

to engage these ‘search abandoners’ with

hyper-personalized communication,

aimed at retaining them.

The Objective

Goibibo experienced an

increase of 11% in their

conversion rates - within a

month of implementing

WebEngage!

Around 55k users booked

their flights within the first

30 mins of making a search

and an additional 6k search

abandoners were converted

via hyper-personalised

emails.

Key Result

How Goibibo increased conversions with hyper-personalised emails

Goibibo is India’s largest online hotels and airlines aggregator. It’s a part of the Ibibo group which also owns Redbus.in, a leading online bus ticketing platform.

11%increase in

conversions

"WebEngage helped us channelize our cross channel communication e�ectively via Journey Designer. Via these automated multi-channel workflows, we increased ROI on inbound tra�c and reduced search drop across email, website, mobile app, web push with direct impact on business numbers."

Soyinka Majumder,Retention Marketer,Goibibo

Loved by thousands of companies worldwide

Multi-channel Marketing Automation Reimagined

loved by thousands of companies worldwide

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