Love Where You Live Supporters Network

What it is and how it works

25 September 2013

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Agenda

1. What was the problem we were trying to solve

2. What did we do and why

3. What would we do differently if we did this again

4. What did we learn about working in a more open way to do innovation

5. What we have learned about giving/volunteering that we didn’t know before

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What was the problem we were trying to solve

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Big Tidy Up 24690

Eco-Schools 18693

B2B Contacts (CRM) 16214

Training/Events database 14000

General Supporters 15,000

Twitter Followers 11,500

Waste Watch 3000

E-Bulletin 2400

Facebook Friends 8000

Eco-Centres 2027

Green Flag applicants/participants 1,704

Green Flag applicants/participants 1,704 Love Where You Live campaign database

1600

Green Flag PR contacts 1,319

Green flag community contacts 1,234

KBT Network 1200

Green Flag assessors 800

Eco Schools volunteers 550

Eco Schools local authority contacts 331

Blue Flag / QCA 67

Blue Flag / QCA 62

Rivercare 3

CGAG 10

124,404

Total Number of Supporters: 124,404

What was the problem we were trying to solve

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What did we do and why?

Create a network for our supporters

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What did we do and why?

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What did we do and why?

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Rewarding our supporters

Traditional Giving Innovation in Giving

What did we do and why?

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Exchange Formula

Number of credits = Number of Units X Pound Parity X Weighing Factor

Giving Act Formula Resulting Credits Issued £10 donation in cash 10 x 1 x 1 10 £10 donation via DD 10 x 1 x 2 20 3 hours BTU 3 x 10 x 2 60 Ordering a poster 1 x 10 x 3 30

What did we do and why?

Mechanics of the credits system

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What did we do and why?

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What did we do and why?

Regional Roadshows

• Delegates registered: 271• Delegates attended: 171 (61.3% of

registered)• Delegate completing questionnaire: 143

(86% of attendees)• Local authority representatives: 38%• Community delegates: 43%• Private sector reps: 15%

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What did we do and why?

Ongoing Testing

I'm quite intrigued about your 'invitations' to become involved in trying to improve communication with supporters. You may be aware that I'm still quite passionate about litter, dog mess

and fly tipping...also that I'm quite critical of previous attempts by Keep Britain Tidy to stem the annual tides of litter

& detritus that soil our roadsides, coasts and tourist sites. Not sure that you will want such critical 'allies' on board to

help, but I am interested and have many ideas about activities and communication

John Woolmer

I am more than willing to be involved in testing the platform. I am a nurse and I formed Rochdale Environmental Action Group in 2012 in an effort

to change attitudes in Rochdale regarding to prolific littering and flytipping on our streets.

Christine Mathewson

I would be very interested in trialing your new online platform and becoming more involved as my current role involves working within local neighbourhoods on a daily basis as an environmental crime enforcement officer.

Sarah Firth

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What would we do differently?

• Start earlier;

• Involve even more people;

• Try not to work on so many different fronts;

• Involve supporters earlier in the process;

• Manage expectations better;

• Have more time!

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What did you learn about working in a more open way to do innovation?

• People are willing to share ideas and potential solutions;

• It’s scary at first but you have to stick with it;

• Ideas are everywhere but not everything works;

• Good ideas can be closer to home than you think;

• It builds trust internally;

• It can worry process-driven people.

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Did you learn anything about giving/volunteering that you didn’t know before?

• People who give time are willing to give more;

• Although some activities seem more valuable than others, care should be taken when allocating value to them;

• Our supporters want more communication and knowledge sharing;

• Online and digital is even more important than we thought;

• Some people would like to be credited for their volunteer work;

• Others want no reward or recognition.

Love Where You Live Supporters Network

What it is and how it works

25 September 2013