V S

A cut Above

LOVE STORYNEIL LANE

COMPARISON

Tristan &IsoldeFAMOUS LOVE STORIES

from the heart

Antony & Cleopatra

Claire de Lune

Romeo & Juliet

Orpheous & Euredice

HOW TO:Tell the Difference

For Show1 For Real2

Your tips & tricks to winning converts and true believers.

The Neil Lane collection features world-renowned, beautiful works of art that

are a direct reflection of Neil Lane, both as a celebrated designer, and

respected curator of important, period jewels. From trend-setting rough-cut

diamond sautoirs that sparkle on the red carpet to the most elegant engagement

and BRIDAL RINGS, every piece of jewelry designed by Neil Lane is a stunning

fashion statement. The Neil Lane collection also includes some of the finest

period jewels and designs from all over the world. Unique historical pieces have

been hand-selected from the magnificent houses of Cartier, Boucheron,

Mauboussin, Van Cleef & Arpels, Tiffany & Co. and other manufacturers and

exclusive sources worldwide. All of the glamorous one-of-a-kind Neil Lane

designs, as well as, the antique and estate jewels are rare and rich with

heritage.

ForShow

ForReal

LEADING JEWELERS GUILD®

Back in the mid 1950's, a small group of independent jewelers met to discuss a trend

toward large national chain stores... and the threat it held to personal service and

integrity which was central to the way they did business.

The way to grow in the face of change, they agreed, was to band together. So, on that

long-ago day in 1958, they shook hands and formed the Leading Jewelers Guild®. The

Guild allowed them to pool their resources to buy in volume from jewelry markets

around the world, but maintain their own independent identities in their towns and

communities.

With volume buying, they could offer jewelry at prices better than big national chains

and department stores. And, they maintained the personal service, honesty and

integrity that allowed them to continue as cornerstones of their communities.

Today, there's no need to shop anywhere else! With the power of over 150 stores, Leading

Jewelers Guild® brings the best in selection, great values and terrific services right

in your own neighborhood.

Excellent

V.Good

Will hold any sizecenter diamond

Custom make available

3NO Exceptions

SI1 & above

key distinction

CARROT

CUT

COLOR

CLARITY

G-Hcolorless

Near colorless

SI2-I1 including

center

CARROT

CUT

COLOR

CLARITY

cut gradedas shape

G-H-I

Custom forsize

WITH MANY PLAYERS

Brand

The Guild

HISTORYSKY'S THE LIMIT

SELECTION

Is it Worth what I Paid?

HIGH QUALITY VALUE

little thingsMATTER

the life of a Love Story Diamond

Warranty Book

Amy Greenberg-President

featuringWe get the best first.

All about the box

MASTERJEWELERS

4

In house

SETTING YOUR DIAMONDS

Peace of Mind

www.greenbergs.com

LOOKINGLESSONS

Through the Looking GlassShop the Competition

G E T Y O U R D U C K S I N A R O W

S T E P S F O R M O T I V A T I O N

People don't buy "what" youdo. They buy "WHY" you do it.

"Where every diamond tells a story."

People do business with people who believe what they believe.

In this Love StoryNeil Lane is a footnote.

With these tools and training we should neverlose any sale to competitor in the market wedominate year after year. The best product. Thebest talent. The friendliest, most genuine, long­lasting service in the industry.