With the title of the film being in pink, it is primarily targeting a female audience.

The poster introduces the two main characters, and you can also start to form an idea that the two characters are a couple, by their positioning and facial expressions.

The logline of the film puts a question into the audience’s minds. And this is because by the looks on their faces they look like a couple in a relationship. But when you read the logline it is almost contrasting from the picture, and it makes the audience question why they are not together. And what’s stopping them.

The heart shape with the date of release on it, also gives off the impression that this is a romance film. This is also being used to attract girls, who like this sort of thing.