love mondays bcn branding & entrepeneurship

31
Branding & Entrepreneurship Anton Pinyol & Marc Lite @ FIRMA Handmade Branding & Innovation LOVE MONDAYS 18 marzo 2013

Upload: lo-creas-o-no

Post on 21-Mar-2016

217 views

Category:

Documents


0 download

DESCRIPTION

Presentación sobre Branding y Emprendeduria a cargo de Marc Lite y Anton Pinyol, socios fundadores de FIRMA -handmade branding & innovation.

TRANSCRIPT

Page 1: Love Mondays BCN Branding & Entrepeneurship

Branding &Entrepreneurship

Anton Pinyol & Marc Lite @ FIRMA Handmade Branding & Innovation

LOVE MONDAYS18 marzo 2013

Page 2: Love Mondays BCN Branding & Entrepeneurship

01. Una vida sin milagros

02. Creador / Emprendedor

03. Emprende dejando marca

04. Brand tools

05. It’s a brand new world...

... and You are the Brand

índice

Page 3: Love Mondays BCN Branding & Entrepeneurship

01 Una vida sin milagros

Page 4: Love Mondays BCN Branding & Entrepeneurship

Una vida sin milagros

Page 5: Love Mondays BCN Branding & Entrepeneurship

Una vida sin milagros

Page 6: Love Mondays BCN Branding & Entrepeneurship

Una vida sin milagros

Page 7: Love Mondays BCN Branding & Entrepeneurship

Una vida sin milagros

DOING WHAT YOU LIKE IS FREEDOM

-LIKING WHAT YOU DO

IS HAPPINESS

“Trabaja en lo que te gusta y nunca más trabajarás”

Page 8: Love Mondays BCN Branding & Entrepeneurship

02Creador - Emprendedor

Page 9: Love Mondays BCN Branding & Entrepeneurship

Creativo - Emprendedor

Designer Businessman

Page 10: Love Mondays BCN Branding & Entrepeneurship

ARTISTA CREATIVO (Publicitario)

EMPRENDEDOR EMPRESARIO

Creativo - Emprendedor

Page 11: Love Mondays BCN Branding & Entrepeneurship

Creativo - Emprendedor

Page 12: Love Mondays BCN Branding & Entrepeneurship

03 Emprende

dejando marca

Page 13: Love Mondays BCN Branding & Entrepeneurship

WHY

Emprende dejando marca

HOW

WHAT

Simon Sinek “ Start with why”

Page 14: Love Mondays BCN Branding & Entrepeneurship

DIFERENTE

RELEVANTE

SOSTENIBLE

CREIBLE

Emprende dejando marca

Page 15: Love Mondays BCN Branding & Entrepeneurship

Producto + Magia = Marca

Emprende dejando marca

Page 16: Love Mondays BCN Branding & Entrepeneurship

04 Brand Tools

Page 17: Love Mondays BCN Branding & Entrepeneurship

Brand tools

BRAND TOUCHPOINTS

Pro

du

cto

Pu

blic

idad

New

slet

ter

Señalización

Packaging

FeriasContestador

Website

Un

iform

idad

So

cial me

dia

Papelería

Empleados

Conferencias

Networking

RRPP Cat

álog

os

Bo

ca o

reja

Page 18: Love Mondays BCN Branding & Entrepeneurship

Largo plazo

Corto plazo

Identificación

Argumentación

NombreIdentidad Visual

Base Line

Arquitecturaoficinas

Imagen productos

Comunicacióncomercial / publicitaria

Pirámide de identidad

Brand tools

Page 19: Love Mondays BCN Branding & Entrepeneurship

Brand tools

Page 20: Love Mondays BCN Branding & Entrepeneurship

CONSISTENCIACOHERENCIA

Brand tools

Page 21: Love Mondays BCN Branding & Entrepeneurship

CONSISTENCIACOHERENCIA

Brand tools

Page 22: Love Mondays BCN Branding & Entrepeneurship

Brand tools

Page 23: Love Mondays BCN Branding & Entrepeneurship

05 It’s a brand new world

Page 24: Love Mondays BCN Branding & Entrepeneurship

It’s a brand new world

Page 25: Love Mondays BCN Branding & Entrepeneurship

It’s a brand new world

Page 26: Love Mondays BCN Branding & Entrepeneurship

It’s a brand new world....And you’re the brand

MORRO FI

Page 27: Love Mondays BCN Branding & Entrepeneurship

morrofi.wordpress.com

It’s a brand new world....And you’re the brand

Page 28: Love Mondays BCN Branding & Entrepeneurship

It’s a brand new world....And you’re the brand

Page 29: Love Mondays BCN Branding & Entrepeneurship

Marc Monzó Jewelry

It’s a brand new world....And you’re the brand

Page 30: Love Mondays BCN Branding & Entrepeneurship

DOING WHAT YOU LIKE IS FREEDOM

-LIKING WHAT YOU DO

IS HAPPINESS-

BRANDING WHAT LIKE TO DO IS SUCCESS

It’s a brand new world....And you’re the brand