VENDOR GUIDE

L VEfête

PAGE01

CONTENTS ///what you’ll find inside

inspiration boardp.04

meet the team p.03

the search for lovep.05

location, location p.06

how to applyp.08

WHAT THE /// a new kind of wedding fair

Love Fête is a new kind of wedding fair in the form of a pretend wedding. The wedding guests are brides-to-be who get to experience an emotional ceremony, and a reception style party whilst truly experiencing our wedding vendors in action.

We want attendees to see what their wedding could be like first hand. A real reception style celebration that has energy, style, thoughtfulness, and fun. Basically all the elements of an amazing wedding.

We’ve all been to wedding fairs and expo’s jammed packed with vendors with tiny little stalls trying to recreate the magic of what they do in a few small meters. You hand out business cards and brochures hoping to make a memorable impression to stand out from the crowd of other vendors.

Love Fête aims to turn people’s expectations of what a wedding fair should be completely on it’s head. We want our guests to create an emotional connection with our vendors work, and what better way to achieve that than for them to see, touch and taste your work in an actual wedding environment, complete with heart felt wedding vows by a truly loved up couple.

love • fête/lev/ • /fĕt/

Noun1. An exclusive wedding fair that is designed to evoke emotion and attachment to

the work of vendors through a pretend wedding.

2. An eleborate party to showcase vendor’s skills.

FRONT COVER/// Image by Nicole Jecentho Photography

TONI MCDOWELL creative designer, float

founder, love fête

FLOATwww.float-balloon.com Founded by Toni McDowell, Float is a Brisbane based creative studio specialising in hand crafted designer balloons, back drops, props and installations.

Before making the foray in to the whimsical world of balloons, Toni gathered extensive experience in brand management and event management, working for a range of companies in Australia and New Zealand.

Love Fête is setting out to bring the ‘sexy’ back to the city, creating an event that helps showcase Brisbane as a wedding destination in itself, using local boutique vendors. “After going to different wedding fairs and talking to brides-to-be, I felt there was a gap in the market for an event that was focused on creating an emotional connection with the bride-to-be, so that the work of the vendors at the fair were remembered well after the goodie bag was left in the bottom of a cupboard.”

MEET THE TEAM /// behind love fête

PAGE03

THIS PAGE /// Image by Alicia Summer Photography

INSPIRATION BOARD /// colour texture look

The overall style of Love Fête is fresh and modern, with lush greens and shades of lavender. These are accented by copper and bronze, as well as geometric and hanging elements which help to bring a modern feel to the event. To see the source of our inspiration check out our pinterest board.

PAGE05

THE SEARCH /// for love

Love Fête centres around the Love Fête couple, who are married, and truly, madly, deeply in love with each other They will be bringing the love to Love Fête, renewing their vows in an emotional ceremony. We are looking for a couple that may not have gotten the wedding they deserved, or maybe they had a quick registration office wedding and didn’t get to share the excitement with their friends and family, this is their opportunity to work with some of Brisbane’s leading wedding industry vendors to renew their vows.

We will be running a Love Fête couple search to find our lovely couple, which will be advertised in local and national media, as well as utilising social media, and the Love Fête website and blog. Vendors are encouraged in sharing this competition on their website / blog and social media channels, and every vendor will be provided with several graphics in order to promote the Love Fête couple search.

The couple will then be involved in a Save the Date photo shoot to help promote the event, and will be featured on leading industry blogs.

Our vendors will help to make over our Love Fête couple on the day of the event, allowing you to showcase your services and products in a true wedding setting.

LOCATION LOCATION /// where it’s at

THE GARDENS CLUB City Botanic Gardens, Brisbane CBD

Love Fête will be held at the Gardens Club, a new venue from the people that bought you Bleeding Heart Gallery. Love Fête will be the first event of it’s kind to be held at the Garden Club and we are excited to help showcase this new and unique venue.

PAGE06

MEDIA PARTNERS /// love fete is proudly supported by

VENDOR BENEFITS /// what you get

A Love Fête vendor has the opportunity to showcase their product or service just as they would at a real wedding. Each vendor invests a mixture of time, money and/or product to make Love Fête happen.

Complete with an emotional ceremony, reception and a shake-your-arse-dance-party, Love Fête is a killer alternative to a wedding fair. Our carefully curated vendors perform their services as they would at a real wedding, and the “wedding guests” get to hear the music, taste the cake, and smell the flowers, whilst enjoying a night of great food, dancing and surprises.

There are no stalls to man, no flyers/cards

WHAT YOU GET Consistent Branding and Web PresenceOur vendors will have their logo, and a short blurb along with a link to their website on our website www.love-fete.com on the vendor page. In addition, their company name and contact information will be appear in the Love Fête program that will be handed out at the event. You will also be featured on the Love Fête blog, which will serve as an introduction to our wedding guests and also enable you to showcase some of your recent work. Additionally, since our vendors tend to have a similar aesthetic and clientele, the event (and the relationships that develop because of it) is great for brand association.

NETWORKING OPPORTUNITIESNothing aids in getting to know another wedding professional’s work and personality better than doing an

“Love Fête is a killer alternative to a wedding fair.”

PAGE07

EXPOSUREOur grassroots and social media marketing campaign of blog, magazine and social media coverage offers increased exposure and web traffic to our vendors.

There will be several styled shoots that you will have the oppportunity to be involved with, including a Save the Date shoot with the winning Love Fête couple, and several other inspiration shoots. We also have interest from several leading local and national blogs and websites that will feature these shoots.

Thanks to the killer vendors who are involved, the event will produce some amazing photographs. Lucky for you, you actually get to use their photos in your own marketing. Networking with the event photographers and sharing their (properly credited) photos is great for all involved.

ONSITE RECOGNITIONWhat better way to convince a bride of what you can do than to, well, do it? Brides and their grooms, as well as the media, will have the privilege of seeing your products and experiencing your services first hand. They will get a real dose of what it would be like to hire you for their event.

CONNECTING WITH GUESTSIn addition to providing your product or service to the guests, you will have the opportunity to showcase a portfolio or examples of your work in several chill-out areas.

There will be a Vendor Lounge (perfect for photographers and videographers), Bridal Boudouir (interactive area where guests can have their makeup and hair touched up, and see stunning accessories), and a Gentleman’s Grove (a man cave where the men-folk can go to relax and get inspiration for their big day).

WHERE IT’S APPWe’re flipping the standard ‘Goodie Bag’ on it’s head, and getting rid of it completely. But don’t worry, our Love Fête guests will be walking away with a great planning tool in its place - a Love Fête App.

The Love Fête app will include all vendor contact details, as well as a logo/image and a link to your website. This is all designed to help increase the value of the Love Fête experience for both our vendors and our brides.

Unlike a printed brochure or business card, our App users will be able to access information about you 24/7, with all information stored on the App for 12 months. Users can revisit and search for content on their iPhone or Android device.

POST EVENTPost-event you will also receive a lead list with the contact information of the opt-in guests, so you can connect with guests that way.

We’re not the kind of event that just loves you and leaves you, we’re in it for the long run. We love hearing about how you’re going after the event and are happy to promote any new work or exciting promotions that you have to offer, so please stay in touch.

PAGE08

VENDOR BENEFITS /// what you get

PAGE09

LEVEL OF INVOLVEMENT /// einy meiny miney moh

As a Sweetheart level vendor you will get the following includions:

• Website Profile• Blog Post• App listing

This is a great way for vendors who may not be able to attend the event to publicise their service/product to our brides and grooms-to-be, such as a honeymoon destination, a venue, or a vendor that ships products Australia wide but is not based in Brisbane.

SWEETHEART $295

As a Gold level vendor you will get all the inclusions of the Sweetheart package as well as the following:

• On the day participation• Display items in the chill-out styled areas (where applicable)• Post event lead list

This is our most popular level for our vendors, with the opportunity to work with other vendors and to have your product / service displayed throughout the event.

GOLD $395 Maximum 3 per category

As a Diamond level vendor you will get all the inclusions of the Gold package as well as the following:

• Save the date shoot with the winning Love Fête couple• On the day participation with the bride and groom• Prominent display in the chill-out styled areas (where applicable)• Vendor feature on The Wedding Planning Playbook blog

This is for the vendor that really wants to shine, and you’ll get to work closely with our Love Fête couple, where you will be at the centre of the Love Fête event.

Your product / service will be given prominent display throughout the applicable styled areas at the event.

DIAMOND $495 Only ONE per catergory

HOW TO APPLY /// details & fine print

Visit www.love-fete.com/registration/to apply to become a part of Love Fête Brisbane 2014.

Please ensure you enter and check your details correctly as this information will be used to promote your business in printed and online media if your application is successful.

Love Fête is a carefully curated event and due to the nature and size of the event not all applications will be successful.

We would love to have a tonne of vendors showcasing their products and skills, however we must limit the number of vendors involved to ensure that each and every one of our vendors gets as much benefit and exposure from the event as possible.

Successful applicants will be notified by email and will be issued with a tax invoice. Full payment is required upon notification to secure your involvement.

REGISTER

PAGE10

www.love-fete.cominfo@love-fete.com

L VEfête