IS PERTH READY FOR CAR SHARING?

Louise Round

AITPM National Conference August 2014

Louise Round Consulting

CAR SHARING

Characteristics of car sharing Provision of a fleet of vehicles Parking spaces at key locations Short term hiring of the vehicles Booking and accesses to vehicles takes minimal effort

Collaborative consumption

Self drive taxi

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KEY SUCCESS FACTORS

Demographics Income levels Age group Household size

Population Density 10 minute walking distance of the car

Social and economic activity

Transport Alternatives Public transport Vehicle ownership rates Parking

Partnerships Local Government Car manufacturers Public transport providers

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QUANTITATIVE FACTORS

Factor Low Growth Area High Growth Area

Single person households Minimum 30% Between 40% and 50%

Walk to workEmployed persons

Minimum 5% Between 15% and 20%

Households with no vehicle Minimum between 10% and 15%

Between 35% and 40%

Households with no or one vehicle

Minimum 60% Between 70% and 80%

Housing units per hectare Minimum 12 Minimum 12

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AUSTRALIAN CONTEXT

State of the Industry

Australian market had a total revenue of $43.1M

Growing at about 25% per annum

Continuing growth over the next five years

Council examples

City of Gold Coast

City of Melbourne

City of Sydney

Manly Council

City of Waverley

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SYDNEY WAVERLEY MANLY

Source: profile.id.com.au

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COMPARISON OF FACTORS

Factor Gold Coast (selected

area)

City of Melbourne

City of Sydney

City of Manly

Waverley Council

Single person households32 35 40 24 31

Walk to workEmployed persons 9 16 25 5 5

Households with no vehicle 13 29 35 12 18

Households with no or one vehicle 47 68 73 53 60

Population with a Bachelor Degree or higher 17 44 40 40 40

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HISTORY OF CAR SHARE IN PERTH

City of Fremantle

FREMANTLE SUBIACO PERTH

Louise Round ConsultingSource: profile.id.com.au

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FUTURE OF CAR SHARE IN PERTH

Factor(Percentage)

City of Perth

City of Fremantle

City of Subiaco

Single person households 42 31 37

Walk to workEmployed persons 23 6 10

Households with no vehicle 22 11 13

Households with no or one vehicle 65 50 56

Population holding a Bachelor Degree or higher 36 29 46

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HOW AND WHERE TO IMPLEMENT CAR SHARE

Perth shows potential

Partnerships Local government State government

Department of Transport Department of Housing

Car manufacturers Residential developers Universities

Apartments with car bays

Easy parking

No transport

gap

No demand for car share

High levels of car

ownership

Louise Round Consulting

THANK YOULouise Round