amber pietrzyk

1976-78 Senior designer for Herb Lubalin

1978-1989 Art director of Panthe on Books

1989 Louise Fili Ltd opens, specializing in restaurant identities and

food packaging.

2004 Inducted into the Art Directors Club Hall of Fame

2009 Redesigned the Good Housekeeping Seal of Approval for

its 100th anniversary.

“Italy has been my greatest source of inspiration; I travel there

often---going to fleamarkets and book stores,

and obsessively photographing shop signs. All of this

reference has been an enormous influence on my design work”

-- Louise Fili

Favorites? Ah, they are all our babies. I think, however, whenever we find a gem,

that’s the fave for the moment.

Can you give us a brief description of Scripts?

Scripts is a celebration of script letters, alphabets and fonts from classical to

modern, from Italy, France, Germany, England and the United States.

It is a collection of all manner of ephemera in which scripts play a prominent role.

We call it a“love letter to script letters”

Do you think that the art of penmanship

is lost in the digital age?The art of penmanship barely

exists in the present. The digital tools have done two things: School kids now

type rather than write. Older kids and adults react to that with the

desire to return to hand crafts, ncluding penmanship. There is still something

very satisfying about writing with the perfect pen and making the perfect mark.

Steven Heller was art director at the New York Times for 33 years. He is currently co-chair of the MFA Designer as Author Department, and is the author of scores of books, including Scripts.

packaging design

The logo for this New York bistro and fromagerie is

rendered in the style of a classic cheese label and can be found on

everything from signage to trucks to wrapping paper.

restaurant designrestaurant design

is a letterer, illustrator, and self-described “avid internetter”, best known for her personal projects Daily Drop Cap and the Should I Work for Free

flowchart. Just five years out of college, she currently serves on the TDC board of Directors and is one of the more accomplished young “designistrators” working today. Jessica and her work have since been featured in many

publications, she has traveled the world speaking about lettering and illustration, and she has probably consumed enough coffee to power a small nation.

inspiring others...