LOUIS VUITTON

IMPORTANT PEOPLE

Michael Burke

Nicholas Ghesquire

Kim Jones

Cesar Rubid

Luxurygoods

Monogram Vernis – Pegase 50

Damier Geant Aventurier

Stephen Sprouse – Keepall 50

Monogram Multicolore - Keepall

Epi Leather – Sirius 45

Luggage

Carried Monogram Canvas - Case

Wallets and Leather Goods

Mahina - Amelia Wallet

Monogram Canvis – Astrid Wallet

Suhali Leather – Serenata Case

Monogram Multicolore – Flat Coin Purse

Epi Leather - Key Holder

Monogram Denim – Zippy Wallet

Monogram Mirior - Small Ring Agenda Cover

Monogram Canvas - Mini Agenda Zippy CoverEpi Leather - Small Ring

Agenda Cover

Monogram Vernis - Agenda Cover PM

Desk Agenda Cover – Nomade Leather

Agendas

Damier Azur Canvas - Pocket Agenda Cover

Watches

Montres Tambour 2002

Montre Tourbillon Tambour Monogram Montres Tambour Diving

Montres Speedy

Montres Tambour Quartz Small Lovely

Montres Tambour Fleurs Précieuses

Monogram Multicolore – Speedy 30 Monogram Mini Lin –

Diaper Bag

City Bags and Briefcases

Damier Graphite – President Briefcase

Mahina XLStephen Sprouse – Neverfull GM

Monogram Vernis – Roxbury Drive

Suhali Leather - Lockit Clutch

Clutches and Pouches

Monogram Damier Canvas – Pochette Compact

Monogram Limelight – Clutch PM

Stephen Sprouse – Pochette Accessories

Afterdark Monogram – Motard

Epi Leather – Sellier Dragonne Clutch

Shoes

Harold Loafer in Calf Leather Sofia Sandal in Suede Goat Leather

Rose Pump in Glazed Calf Leather

Lagoon Thong in Canvas

Monogram Damier Canvas - Elan Sneaker

Coconut Mule in Monogram Canvas & Leather Patchwork

Fine Jewellery

Fleur Medalllian Necklace, Yellow Gold

Small Monogram Gallea Band Ring, White Gold

Clous Bracelet, Yellow Gold Large LV Pendant White Gold & Diamonds

Les Luxuriantes Earrings with Pink Sapphires

Les Craquantes

Small Pendant &

Chain

Sun Glasses

Metal - Attraction

Monogram Photocromique – Conspiration Pilote

Metal and Acetate – Alias Round Desmayo Strass Cat

Eye

Obsession Carre LV Landscape Acetate - Mahina

PensCharm Pen

Agenda Ballpoint GM

Roller Pen LV cup

Leather-Covered Doc Ballpoint PenRhodium Finish

Books

Birth of Modern Luxury City Guide 2009, Mumbai Travel Note Book London

History of the LV CupCity Guide 2009 – European Cities

Travel Note Book Mumbai

Ties and Scarves

Olivia Scarf Monogram Shawl

Mix Monogram Tie

New Denim Square Scarf

LV Tie Signature Silk Celestie Tie

Belts

Monogram Damier Canvas Belt

LV Initials Monogram Belt

LV Inventeur Reversible Damier Ebene Belt

Boitier Calf Leather Belt

LV Intitials Monogram Multicolore Belt

1904 Natural Calf Leather Belt

Accessories

Graffiti BroochSweet Monogram Headband

Candy Bag Charm

Monogram Canvas - Baxter Dog Collar GM

Cigar Humidor 75Mahogany and pear wood Monogram

1001 Nuits Hair Clip

Ready to Wear

Spring Summer 2009 Spring Summer 2009 Cruise Collection 2009

Ready to Wear

Spring Summer 2009 Pre Spring Summer 2009 Cruise Collection 2009

positionin

g

Positioning requires.....

1.Determining competitive frame of reference.

2.Identifying Optimal points-of-Difference and Points-of-Parity.

Points-of-Difference

Desirable Deliverable Diffrentiable

Points-of-parity Category POPs

Competitive POPs

Choosing POPs and PODs

3. Brand Mantras

Designing a brand mantra

inspire

EVENTS

How does an exclusive brand such as Louis Vuitton grow and stay fresh while retaining its catchet?

Maintaining its position. Used by lot of celebrities. Started selling online. partnership with international artists, museums and cultural organizations. spends lots of time handicrafting its products. tighter control over its distribution channels to reduce the risk of counterfeiting.

Handicrafting

Is the counterfeiting of Louis Vuitton always a negative? Are there any circumstances where it can be seen as having some positive aspects?

oYes buying a fake product instead of original product is not legal.o It can be seen as positive aspects:o Advertisement,o compel authentic brand owner to protect, innovate and expand its product services.o Economic condition of individual improves, sales migrate from counterfeit to original.

Luxury goods

Positioning

Advertising.

Recap

DisclaimerCreated by Jaya Kumari Modi , ISM Dhanbad.during an internshipBy Prof. Sameer Mathur, IIM Lucknow.