lotusphere 2012 - harnessing the power of enterprise mobility

© 2012 IBM Corporation

1582A Harnessing the Power of Enterprise Mobility Bob Sutor | VP, Mobile Platform | IBM

2 | © 2012 IBM Corporation

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Agenda■ Mobile and the evolution of computing

■ Market directions for mobile

■ Mobile entry points: build, run & connect, manage, secure, transform, grow


Mobile is a significant component of the evolution of computing

Consumer experience and “bring your own device” are driving much new enterprise use.


The four three views of mobile

Rapid innovation in consumer-

oriented devices and

operating systems

New consumption, delivery, and

industry models, taking into account

growth market differences and solutions like

payments

Smarter wireless

infrastructure, including IT into

the network, optimization, analytics, and

application platforms

Explosion of connected

devices driven by the “Internet

of Things,” machine to

machine, and Smarter Planet

Consumer Enterprise Network Wireless


Market view: Handset dominance does not necessarily last

1995 2001 2008 2011 2013+ ?

Palm Nokia RIM Apple Android500,000 units sold in 6 months; 70%

market share

40% Market share of all mobile phones

Fastest growing stock. 56% of

smartphones, 77% 3yr CAGR (19.7%

share in 10/11)

Most valuable company in the

world, 27.3% of US smartphones

Has 43.7% of the US smartphone market (10/11)

Consumer Simple data entry Texting, WAP, form factor

Keyboard, limited browser, Blackberry

messenger

Form factor,Full browser, touch screen, many apps

Flexibility

Enterprise Email sync Email Wireless, secure, email

Limited Control

Network Analog 2G 3G 3G/4G 4G

Wireless Tethered RFID Bluetooth, GPS NFC nascent Internet of Things?

Hardware Software Ecosystem & User Experience


Market view: In what technologies will our clients be investing?


The 2011 IBM Tech Trends Report


IBM has a long history of enabling mobile capabilities

1998: IBM Launches Pervasive Computing Division, introducing key software products.

2008: IBM Acquires Telelogic - assists Mobile handset developers build device software

2001: SPDE Introduced

• Mobile data services

• Subscriber management

• Portal management

• eTOM process automation

2010: Littleton Mobile Analyst Event

2010: IBM announces Intelligent Site Operations

2010: IBM acquires Big Fix

2006: SPDE 2.0

2009: SPDE 3.0

2011: SPDE 4.0

2007: IBM acquires Micromuse Netcool become critical offering for service assurance

2009: IBM delivers award wining apps for customers and events – Air Canada, Wimbledon, USGA, The Masters, US Open, Tony Awards.

2009: IBM launches Mobile Enterprise Services

2011:IBM and ARM to Collaborate on Advanced Semiconductor Technology for Mobile Electronics

IBM and Samsung Announce Joint Research into New Semiconductor Technology

IBM Mobile Technology Preview

2007: New IBM Technology Enables Single-Chip Mobile Solutions integrating the multiple RF/analog functions

2007: Web Services Standards approved

2001: IBM Key contributor to J2ME (Java mobile addition)

First mobile devices ship with J2ME

1999: IBM biggest contributor to Linux and associated mobile implementation

2008: IBM chairs HTML5 work group

2003: Founder of Open Mobile Alliance

2003: Leads mobile standards efforts around: Device Mgmt.SyncML, Mobile Web Services, Mobile E-mail, DRM,Presence/IM,Multimodal, Smart Card, RFID, Telematics, Telephony

Key Technologies Shipped in Products Today• Big Fix becomes core part

of Tivoli Asset Manager• HTML 5 and Dojo are core

to WebSphere Mobile feature pack

• Everyplace Deployment becomes Lotus Expeditor

• SPDE continues to ship

• Micromuse Netcool becomes core of Tivoli system management/ assurance offering

• Telelogic becomes Rational SDL Suite / Rhapsody

• IBM’s JRE shipped in 150M phones• WECM becomes Lotus Mobile

Connect


Customers are focused on a new set of mobile client initiatives

Business to Enterprise Business to Consumer

Increase worker productivity

Improved claims processing

Increase revenue through sales engagements

Extend existing applications to mobile workers and customers

Reducing fuel, gas, or fleet maintenance costs that are relevant in particular industries

Increase employee responsiveness and decision making speed

Resolve internal IT issues faster

Reduce personnel cost (utilizing personal owned instead of corporate issued devices)

Improve customer satisfaction

Deeper customer engagement and loyalty

Drive increased sales through Personalized offers

Customer service

Competitive differentiator

Improve brand perception

Deeper insight into customer buying behavior for up sell and cross sell

Improve in store experience with mobile concierge services

Mobile Client Initiatives

Building mobile applications

Connecting to and running backend systems in support of mobile

Securing my mobile business

Managing mobile devices and applications

Extending existing business capabilities to mobile devices

Creating new business opportunities

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Build and connect / run








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What are we doing now?■ Customers can use

Rational tools and WebSphere to build and deploy web-based mobile applications.

■ The full collection of IBM middleware is available to customers to build scalable, reliable, highly available transactional applications that can be accessed via mobile devices.


At Impact 2011, IBM delivered key mobile capabilities to help our customers target the mobile web

WebSphere Application Server Feature Pack for Web 2.0 and Mobile

■ Bring the power of your applications to mobile users

■ Extend the reach of WAS applications from the Desktop to Mobile devices

■ Satisfy end user demand for better “anytime, anywhere” access

■ Speed time to value through cross device web browser support

■ Key capabilities in version 1.1:─ Support for popular Smart Phones and Tablets,

including their respective look and feel

─ Cross device support for desktop and mobile web applications

─ Rapid delivery of outstanding user experiences through innovative user interface services


The IBM Mobile Technology Preview is now available


Mobile platforms must support all application models

BuildRun &

ConnectManage Secure

Transform & Grow

Hybrid ApplicationiOS, Android, Windows Phone, ...

Code: HTML, JavaScript, CSSDebug: Browser (all devices), iPhone Emulator, Android Emulator, etc.

App Development Environment

(Eclipse)

Web/Hybrid

HTML HTML Native

Hybrid Device Bridge & MAP APIs

Native

iOS Application

Apple XCode

Native Native

MAP APIs

Android Dev Tools

(ADT) (Eclipse)

Android Application

Native Native

MAP APIs

Code: Objective-CDebug: iPhone Emulator

Code: Java or CDebug: Android emulator

Allows HTML UIs to connect to device and MAP APIs Etc.

Mix Native and Hybrid code in a single application

Allows HTML UIs to connect to device and MAP APIs

Native

MAP APIs


A mobile platform extends existing enterprise infrastructure to address requirements for mobile

Application Server

Wireless Network

Application Server

Desktop Web Browser

ESB

VS

Mobile Web, Hybrid and Native Apps

• Enterprise connectors expose legacy data via mobile channels

• Notifications and messaging are key to maintaining both real-time and asynchronous behaviors

• Server platform captures application requirements and exposes data and application logic in an abstracted form

• Applications must be distributed & updated to numerous devices

• New security requirements for encrypting and wiping data on device

• Optimizations can dramatically improve network performance

• Multiple relevant smart phone operating systems with different application programming languages

• Mobile hardware and user interfaces evolve much faster than the typical enterprise software cycle

• Interactions are short and sometimes touch based

Mobile Platform

HTML, JavaScript, RIANative: Java, Objective-C

Web/Hybrid: HTML5, JavaScript

Java EE

Java EE

ESB

Network: LAN or Internet

Web Applications Mobile Targeted Applications

http://images.google.com/imgres?imgurl=http://www.bitstream.com/images/pic2_celltower.gif&imgrefurl=http://www.bitstream.com/wireless/?wireless-web&h=60&w=60&sz=2&tbnid=OjpJOIO8fLQJ:&tbnh=60&tbnw=60&start=98&prev=/images?q=celltower&start=80&hl=en&lr=&sa=N


Manage and secure








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What are we doing now?■ Managed Services for

complete mobile landscape management

■ IBM Employee App Store called Whirlwind

■ Tivoli Endpoint Management for basic endpoint management


PCs and mobile devices have many of the same management needs

Device inventory

Security policy mgmt

Application mgmt

Device config (VPN/Email/Wifi)

Encryption mgmt

Roaming device support

Integration with internal systems

Scalable/Secure solution

Easy-to-deploy

Multiple OS support

Consolidated infrastructure

Device Wipe Location info Jailbreak/Root

detection Enterprise App store Self-service portal

OS provisioning

Patching

Power Mgmt

Anti-Virus Mgmt

Traditional Endpoint Management Mobile Device Management


Tivoli Endpoint Manager (TEM) delivers a unified systems and security management solution

Windows & Mac Desktops/Laptops

Unix / Linux Servers

Windows Mobile / Kiosks / POS devices

Android / iOS / Symbian / Windows Phone devices

Supporting more devices…

…and more capabilities

Mobile Device Mgmt *Security Configuration Mgmt

S/W Use Analysis

OS DeploymentRemote Control

Endpoint Protection

Power MgmtPatch Mgmt

Device Inventory

Configuration Mgmt

* MDM functionality is currently in beta: http://www-01.ibm.com/software/tivoli/solutions/endpoint/mdmbeta/

http://www-01.ibm.com/software/tivoli/solutions/endpoint/mdmbeta/

http://www-01.ibm.com/software/tivoli/solutions/endpoint/mdmbeta/


Security considerations for mobile Continuum of locking down the device, the application, the

data, or connectivity to the backend A secure device is a managed device Security needs to be there, but unobtrusive Support for a variety of mobile device platforms, most of

which have immature security functionality Balance between user ownership of the devices and needed

enterprise control to protect business data Mobile devices that are prone to loss and theft Trusted strong authentication for mobile, especially in growth

markets, provided by biometrics

Mobile Device Security

Management

Device wipe & lockdownPassword ManagementConfiguration PolicyCompliance

MobileInformation Protection

Data encryption (device,file & app)Mobile data loss prevention

Mobile Threat Management

Anti-malwareAnti-spywareAnti-spamFirewall/IPSWeb filteringWeb Reputation

Mobile Network Protection

Secure Communications (VPN)Edge Protection

Mobile Identity & Access Management

Identity ManagementAuthorize & AuthenticateCertificate ManagementMulti-factor authentication

Tivoli Identity ManagerTivoli Access ManagerTivoli Federated Identity ManagerTivoli Security Policy ManagerWebSphere DatapowerQ1 Labs

Tivoli Endpoint ProtectionLotus Notes Traveler

Lotus Mobile ConnectWebSphere DatapowerISS Security AppliancesQ1 Labs

Tivoli Endpoint ProtectionQ1 LabsLotus Notes Traveler

Tivoli Endpoint ProtectionIBM Managed Security Services

Source: SAP AG, IDC, Forrester, Gartner, Symantec, Research & Markets


Transform and grow businesses








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What are we doing now?■ Our industry frameworks

and solutions can be delivered to customers via software, strategy and business process consulting

■ Customers can extend their presence to mobile devices through services engagements, WebSphere Commerce and IBM Social Business


IBM has a presence in today’s mobile app store ecosystems

IBM Lotus Notes Traveler Companion

IBM Connections**

Coremetrics for Mobile

IBM Cognos Mobile

IBM Sterling Integrator Mobile

IBM Sterling Store Associate Mobile

IBM Creek Watch

IBM Sterling TMS Carrier Mobile

IBM Sterling Field Sales Mobile

IBM Sterling Order Management Administration Mobile

IBM Sterling Control Center Mobile

IBM Sterling InFlight Data Management Mobile

IBM Sterling Document Tracking Mobile

Some of the IBM apps currently available for download from the Apple App Store*

* Sterling apps are being transferred to IBM/Apple contract** Also available in Android Market


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IBM Mobile Solutions for Social Business Today

Social Collaboration Mobile Solutions

Mobile Sites and Applications

SFA/CRMTech support

MarketingCommerceWorkflowOthers

EmailCalendarIM chat

CommunicationsOnline meetings

Social collaborationFile sharing

Extend desktop social collaboration services to popular

mobile devices

Extend internal and external Web

experiences to popular mobile

devices

Secure Mobile GatewaySimple secure connection from popular mobile devices to

enterprise hosted solutions

Web Experience Factory & RAD

IBM Lotus Domino XPages

IBM Lotus Mobile Connect

IBM Lotus Notes Traveler

IBM Connections

IBM Sametime

IBM Symphony

Lotuslive Meetings

User Needs Examples IBM Mobile Solutions

Mobile Portal Accelerator

WebSphere Portal Themes


IBM Notes Traveler – email, calendar, and contacts

Traveler supports iOS, Android, Symbian, Windows Mobile

Security, encryption and device policy management features included (e.g. passwords, device wipe)


IBM Connections Mobile

■ Mobile access to enterprise social collaboration

■ Access social network, profiles, communities, status updates, files, photos, videos, activities, blogs, wikis, forums, bookmarks


Customer Story: WimbledonThe All England Lawn Tennis and Croquet Club goes mobile


Clients’ focus on their mobile initiatives drives IBM imperatives

IBM can:■ Provide products, solutions, and services that

address all aspects of the mobile entry points■ Significantly increase awareness globally on

what IBM is doing in mobile■ Catalyze the ecosystem by engaging

customers, developers, ISVs, partners and early adopters through public communities, social business, and IBM programs

■ Enable our large installed base for mobile■ Connect research, product, service, and

solution offerings across the company to demonstrate differentiation and market leadership

■ Address differences in customer needs and market dynamics in growth markets








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Questions?


Legal disclaimer

© IBM Corporation 2012. All Rights Reserved.

The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software.

References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other results.

All customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and performance characteristics may vary by customer.

IBM, the IBM logo, Lotus, Lotus Notes, Notes, Domino, Quickr, Sametime, WebSphere, UC2, PartnerWorld and Lotusphere are trademarks of International Business Machines Corporation in the United States, other countries, or both. Unyte is a trademark of WebDialogs, Inc., in the United States, other countries, or both.

Java and all Java-based trademarks are trademarks of Sun Microsystems, Inc. in the United States, other countries, or both.

lotusphere 2012 - harnessing the power of enterprise mobility

Technology

running backend systems

mobile client initiatives

potential future products

managing mobile devices

building mobile applications

mobile devices

mobile web

ibm products