lotus sutra lookbook
TRANSCRIPT
VARQ footwear was introduced with the belief that a good quality shoe is one of the simplest forms of luxury and should be accessible to all women. VARQ is a diffusion line of Veruschka. This new line not only includes shoes but our new line of handbags. VARQ is the gold leafing that signifies opulence, which is mirrored through our collection and design. The Varq line has a more ethnic feel to it and takes inspirations from our Indian roots. We use the same technique in the making of a VARQ shoe that we do when constructing a Veruschka shoe. All our footwear is handmade by local artisans using the finest techniques and embroidery. VARQ was introduced with the belief that a good quality shoe is one of the simplest forms of luxury. Our commitment to this dream is reflected in our prices. It is based on the idea that a good quality, affordable pair of shoes should be accessible to as many women as possible.
LOTUS SUTRA
LOTUS SUTRA is our latest collection of footwear & handbags.
The inspiration behind this line came from the organic roots of life. This
collection identifies with the inner most you. In an age of technology where one
has forgotten to connect with oneself and the realities of life, the Lotus Sutra
Collection is created so you can experience Freedom of movement and connect with the soul of the earth through the soles of
your feet.
THE PROCESS OF CREATING THE PERFECT SHOE
CRAFTSMANSHIP This is how a shoe gives birth to a Shoe Sculptor-Payal Kothari.
It takes 5 artisans to make a pair of Veruschka shoes. Processes are kept simple in small-scale factory and it is still very much a handmade product. The journey of our shoes starts in our
design studio, where questions of trends, practicality and comfort are addressed.
Once at the factory, the mold for each design is fitted and the patterns selected are prepared. Then each part from the inner, to the heels and sole is put together, often without the help of machines. Before each pair of Veruschka shoes are packed and sent to the shelves, a rigorous
quality check is conducted.
COLLECTION Our designs are as dynamic as the women who adorn them, and celebrate the shades of
passion. A Veruschka collection is introduced every season for Spring-Summer-Autumn & Winter. Varq collections are more festive oriented celebrating Indian traditions. Veruschka shoes are available through several luxury stores across India as well as some of the high
fashion cities of the world such as Italy, Japan and Dubai.
Veruschka Shoe Salon 36, Naushir Barucha Marg, Avishkar Building, B-108,
Opp. Grant Road Station (W) Mumbai- 7, India
Email: [email protected] Phone: 022-66152933