HUMAN COMPUTER INTERACTION & MOBILE APPLICATION DEVELOPMENT

Prof.ssa Giuliana VItielloProf.ssa Rita Francese Antonio Cesarano

Idea

Tech MeetingSalerno

Tech WeekMilano

Tech GarageMonza

1.2.

3.

App Game Today

EasyFun

Purpose ?

App Game Today

Addictive Longevity

Time Consuming

Play Different

• Easiness• Fun• Addiction• Longevity

Goal

Hardcore

Casual

Competitors

Midcore

The Game

Easy & Everywhere

Catch all coins

Level Up to unlock GADGETS!

Single Player

Avoid asteroids

Longevity

«Wanna buy everything!»

Earning €

Shop

Become Stronger

Facebook Log-In

Share your Skill with your friends!

Leaderboard

Your score in Cloud

Game Mechanics

+K EXP

+1 EXP+1 EXP

+1 EXP

+1 EXP +1 EXP

+1 EXP

+1 EXP

Level up!

+1 coin

Game Mechanics

New!

Game Mechanics

Game Mechanics

Game Mechanics

X 0

X 100:02:00

Game Mechanics

X 0

Business Model

Business Model

In-App Purchase

Business Model

UI & UXDesign

• Actractivness

• Simplicity & Intuition

• Feedbacks

• Extra On Demand

Home

Easiness and help

Home

Animated hint to start the game

x 800:01:21

Completeness

Home

Best96

3 sec

Extra On Demand

Home

Extra On Demand

Settings

LeaderboardBe Social!

Leaderboard

Avoid errors

Leaderboard

Involvement

Scale the leaderboard!

ShopWanna buy ’em all !

Shop

Just what you need

«Needed LVL 2…OKAlso need 50 coins…

OK!Lets’ buy it!»

Simple & Clean

Shop

Shop

Shop items:

Just what you need

Icon

Brief description

Unlock level

Price

In GameUser Interface

Game Beginning

Consistency

In Game

Consistency

Game paused

Consistency

Game End

Level up

Feedback

Game End

Help

Usability Tests

Goal

UI Understandability

UI Effectiveness

Usability Tests

Goal

UI Understandability

UI Effectiveness

Usability Tests

Thinking Aloud technique

Who are you?

Novice Expert

or

Results Anslysis

Task 1 Task 2 Task 3 Task 4

12.4

10.1

15.6

5.1

8.3 8

10.6

2.8

Novice Expert

Average seconds per task

Tasks:1. Change audio SETTINGS2. Log-in for Facebook LEADERBOARD3. Buy one extra life in the SHOP4. SHARE your score on FB at end GAME

X 10

Results Anslysis

Average errorper task

Tasks:1. Change audio SETTINGS2. Log-in for Facebook LEADERBOARD3. Buy one extra life in the SHOP4. SHARE your score on FB at end GAME

X 10

Task 1 Task 2 Task 3 Task 4

0.1

0

0.3

00 0 0 0

Novice Expert

Results Anslysis

Average stepsper task

Tasks:1. Change audio SETTINGS2. Log-in for Facebook LEADERBOARD3. Buy one extra life in the SHOP4. SHARE your score on FB at end GAME

X 10

Task 1 Task 2 Task 3 Task 4

3 3

4

1

3 3

4

1

3 3

4

1

Novice Expert Oracolo

FeedbackAnslysis

"Non ho subito intuito come

iniziare a giocare, ma

quando l’ho scoperto ne

sono stato molto sorpreso!"

X 4novice

Comparison

Vs

Average of stepsper task

Tasks:1. Change audio SETTINGS2. Log-in for Facebook LEADERBOARD3. Buy one extra life in the SHOP4. SHARE your score on FB at end GAME

X 10

Audio settings Login FB Go to shop Buy something Share score on FB

3

4

2

4

1

2

7

1

5

1

Lost John Jetpack Joyride

Comparison

Average of seconds

Tasks:1. Change audio SETTINGS2. Log-in for Facebook LEADERBOARD3. Buy one extra life in the SHOP4. SHARE your score on FB at end GAME

Task 1 Task 2 Task 3 Task 4

12.4

10.1

15.6

3

10.1

16.5

18.7

3

Lost John Jetpack Joyride Series3

Comparison X 10

Average errors

Tasks:1. Change audio SETTINGS2. Log-in for Facebook LEADERBOARD3. Buy one extra life in the SHOP4. SHARE your score on FB at end GAME

1

0.2

0.4

Lost John Jetpack Joyride

Comparison X 10

Demo

Thank You!