lost in the supermarket - persuasive services seminar
TRANSCRIPT
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Lost in the SupermarketMobile Software for Sustainable Food Consumption
David Kjelkerud | 25 February 2009 | [email protected] persuasiveservices.org
Friday, February 27, 2009
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‣ Master Thesis
‣ Persuasive Services
‣ Media Technology KTH
‣ Human Computer-Interaction
Me
Friday, February 27, 2009
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Lost in the Supermarket
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Friday, February 27, 2009
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How can mobile software aid the change to a sustainable food consumption?
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How can mobile software aid
persuade us to change to a sustainable food consumption?
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OK. Fine, but why?
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‣ UN report (Livestock 18% of carbon emissions)
‣ Tragedy of the Commons – declining populations, e.g. fish
‣ Pesticides, fertilizing, transports, packaging, etc.
Environmental impact of food production / consumption
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‣ Food hub
‣ Like magic!
‣ Lacking information about products
The supermarket
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Hello mobile!
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‣ Always on, always close, everybody’s got one
‣ Can provide information in the moment of buying
‣ Great platform for social data
Mobile phone in the supermarket
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‣ Reclaim Your Data (Interactive Institute)
‣ Consumer Gadget
‣ MenuTool
Some examples
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Prototypes
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fisk.ccFriday, February 27, 2009
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Friday, February 27, 2009
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‣ SMS / Web interface
‣ Uses data from WWF, Greenpeace, Swedish Board of Fisheries
‣ PDF? I need XML!
fisk.cc
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Data is great
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Data is great
but...
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Data is great
but...
Social data is greater
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‣ Will have social layer on top of environmental information
‣ Supermarket is an invisible community
‣ Reaching non-users by public screens
‣ But... also showing how your behavior is unique
2nd prototype...
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‣ How to communicate environmental info
‣ Data input is hard
‣ And of course, does this change behavior?
Some unanswered questions (as of yet...)
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Questions?blog at lostsupermarket.org
Friday, February 27, 2009