lost and found: tracking down former louisiana students to bring them back to campus jim purcell,...
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Lost and Found: Tracking Down Former Louisiana Students to Bring Them Back to Campus
Jim Purcell, Jennifer Morgan and Luke Dowden
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Slate.com
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Addressing the need for an educated Workforce
• Educating those closest to degree • Fine tuning our curricular delivery mechanisms• Sharing of information and students • Greater transferability• Graduating students
• BoR and CALL staff conducted a study to identify where your “stop-out” students are currently located and to obtain current contact information on students that have relocated.
• This project only utilizes directory information. With this information you will be able to contact these students in hopes of getting them back in college to finish their degree.
Scope of the data• For 4-year universities:
– Stopouts since 2000 – Student have 60 hours – Must have acceptable GPA, at least 2.00 or higher
• For 2-year colleges:– Student must be a sophomore in their last term at your institution– Student has 30 hours– Must have acceptable GPA, at least 2.00 or higher
The institutions provided a list of students containing this data:
• Last Name• First Name• Middle Name or Middle Initial• Maiden Name (if applicable)• Most Current Street Address• Most Current City of Residence• Most Current Zip Code• Year last attended
Board of Regents
• Removed students who had earned a credential somewhere else in the state
• 6,056 of 78, 631 ( < 1% had earned a degree)
78,631 Stopouts
Reenrolled ; 19326; 25%
Stopouts; 59305; 75%
First question:• Where are our dropouts?
LegendStudent
1 - 150
151 - 350
351 - 700
701 - 1000
1001 - 1752
Louisiana Statewide StopoutsTotal: 78,631
LegendStudents
1 - 50
51 - 150
151 - 300
301 - 500
501 - 735
4 year Institution StopoutsTotal: 36,466
4 and 2 year Institution Stopouts
4 Year Legend
Students
1 - 50
51 - 150
151 - 300
301 - 500
501 - 735
2 Year Legend
Students
1 - 50
51 - 150
151 - 300
301 - 500
501 - 1561
01 - 1415 - 2930 - 5859 - 206207 - 3874
Legend
Louisiana State UniversityStopouts: 4,553
Legend
LSU Students1 - 1113 - 2729 - 7193 - 152169 - 222
LouisianaState UniversityStopoutsTotal: 3,874
01 - 56 - 1011 - 2627 - 9293 - 4133
Legend
Southeastern Louisiana UniversityStopouts: 4,355
Southeastern Louisiana UniversityStopoutsTotal: 4,133
LegendSELU Students
1 - 1921 - 3439 - 5761 - 133171 - 256
Southern University StopoutsTotal: 2,249
LegendSUBR Students
1 - 67 - 1822 - 3554 - 92110 - 140
Baton RougeCommunityCollege StopoutsTotal: 4,429
LegendBRCC Students
1 - 1619 - 3538 - 6881 - 136
160 - 286
All RegionsTotal 72.8%
Students in Louisiana attend their local community college or university
Legend
Region
1
2
3
4
5
6
7
8
Second question:• What can you tell me about the life and times
of our dropouts/stopouts?
Becky Smith 2003 in Baton Rouge Enrolls at BRCC
Marries and moves in 2006 Becky S. Wilson in Phoenix - enrolls in Community College
Divorces in 2007 Becky Wilson in Phoenix - Education on hold
Adapts full first name in 2008
Rebecca Wilson
Remarries in 2009 Rebecca
Jones
Moves in 2010
Rebecca Jones to Shreveport
Rebecca Jones
Wants to finish degree
What is the challenge?
Overview
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Hundreds of Data Sources
Clean, Recognize,
Consolidate
InfoBase180 M
US Consumers
Customer Uses:
• Correct names, addresses, phone, email• OLD: 12 Main St, anytown, IL, 60203• NEW: 123 Main Street, Any Towne, IL 60230
• Enhance internal data for more complete picture• Add: Age, income, home value, etc.
• Segment• Understand characteristics of consumers• Monitor for changes
• Contact• Direct mail, email, web campaigns for customer
acquisition, retention
Possible Data Sources• Public information
– U.S. Telephone directories– Motor vehicle registrations*– Driver’s licenses*– Birth records & other public
records– County real estate property
records– Board of realtors records– *May 2000 regulated cutoff
• Specialty data compilers– Product registration
questionnaires / warranty cards– Catalogers– Specialty retailers– Packaged goods manufacturers– Publishers– Buying Activity
Household• Marital status• Credit card indicator• Presence of children• Children’s age ranges• Household size• Income
Household• Marital status• Credit card indicator• Presence of children• Children’s age ranges• Household size• Income
Buying Activity• Apparel• Automotive• Jewelry• Electronics• Telecommunications• Home Furnishings• >700 attributes
Buying Activity• Apparel• Automotive• Jewelry• Electronics• Telecommunications• Home Furnishings• >700 attributes
Interests• NASCAR• Boating• Golf• Health & Beauty• Investments• Auto Enthusiast• Social Causes• > 100 attributes
Interests• NASCAR• Boating• Golf• Health & Beauty• Investments• Auto Enthusiast• Social Causes• > 100 attributes
Wealth Indicators• Highly likely investor• Net worth indicator• Real estate investor• Income producing assets• Discretionary Spending index
Wealth Indicators• Highly likely investor• Net worth indicator• Real estate investor• Income producing assets• Discretionary Spending index
PersonicX• Household-level segments• 100% U.S. coverage• 70 unique clusters • Product purchase propensity • Monthly updates
PersonicX• Household-level segments• 100% U.S. coverage• 70 unique clusters • Product purchase propensity • Monthly updates
Individual• Age• Education• Occupation• Gender • Ethnicity variables (rollup and country codes, country
of origin, language, religion, etc.)
Individual• Age• Education• Occupation• Gender • Ethnicity variables (rollup and country codes, country
of origin, language, religion, etc.)
Real Property• Dwelling size• Purchase date• Home market value• Available home equity• Loan detail, type and date -Interest rate type
-Lender name -Up to 3 lien positions
Real Property• Dwelling size• Purchase date• Home market value• Available home equity• Loan detail, type and date -Interest rate type
-Lender name -Up to 3 lien positions
Life Events• New Parent• Recent Divorce• Newlywed• Entering Adulthood• Empty Nester• Intend to Purchase Vehicle
Life Events• New Parent• Recent Divorce• Newlywed• Entering Adulthood• Empty Nester• Intend to Purchase Vehicle
Auto• Vehicle purchase, ownership, warranty data from after-
market and self-reported data • File grows thru monthly feeds• Specific vehicle details:
make, model, year, etc.
Auto• Vehicle purchase, ownership, warranty data from after-
market and self-reported data • File grows thru monthly feeds• Specific vehicle details:
make, model, year, etc.
Other sources
Mosaic Codes
Data for Mosaic survey was only available for 18% (6,577 out of 36,466) of the students.
Power EliteFlourishing Fami...
Booming with Co...Suburban Style
Thriving BoomersPromising Families
Young, City SolosMiddle-Class Mel...
Family UnionAutumn Years
Significant SinglesBlue Sky Boomers
Families in MotionPastoral Pride
Singles and StartersCultural Connect...
Golden Year Guar...Aspirational FusionStruggling Societies
AB
CD
EF
GH
IJ
KL
MN
OP
QR
S407426413
935529
48557
119313
14333
162467
1,170408
4952
97312
Students
Four Year Mosaic Code Students
Data for Mosaic survey was only available for 18% (6,577 out of 36,466) of the students
Power EliteFlourishing Fami...
Booming with Co...Suburban Style
Thriving BoomersPromising Families
Young, City SolosMiddle-Class Mel...
Family UnionAutumn Years
Significant SinglesBlue Sky Boomers
Families in MotionPastoral Pride
Singles and StartersCultural Connect...
Golden Year Guar...Aspirational FusionStruggling Societies
AB
CD
EF
GH
IJ
KL
MN
OP
QR
S407426413
935529
48557
119313
14333
162467
1,170408
4952
97312
Students
Four Year Mosaic Code Students
A) Power Elite The wealthiest households in the US, living in the most exclusive neighborhoods, and enjoying all that life has to offer
Data for Mosaic survey was only available for 18% (6,577 out of 36,466) of the students
Power EliteFlourishing Fami...
Booming with Co...Suburban Style
Thriving BoomersPromising Families
Young, City SolosMiddle-Class Mel...
Family UnionAutumn Years
Significant SinglesBlue Sky Boomers
Families in MotionPastoral Pride
Singles and StartersCultural Connect...
Golden Year Guar...Aspirational FusionStruggling Societies
AB
CD
EF
GH
IJ
KL
MN
OP
QR
S407426413
935529
48557
119313
14333
162467
1,170408
4952
97312
Students
Four Year Mosaic Code Students
S) Struggling Societies - Economically challenged mix of singles, divorced and widowed individuals in smaller cities and urban areas looking to make ends meet
Data for Mosaic survey was only available for 18% (6,577 out of 36,466) of the students
Power EliteFlourishing Fami...
Booming with Co...Suburban Style
Thriving BoomersPromising Families
Young, City SolosMiddle-Class Mel...
Family UnionAutumn Years
Significant SinglesBlue Sky Boomers
Families in MotionPastoral Pride
Singles and StartersCultural Connect...
Golden Year Guar...Aspirational FusionStruggling Societies
AB
CD
EF
GH
IJ
KL
MN
OP
QR
S407426413
935529
48557
119313
14333
162467
1,170408
4952
97312
Students
Four Year Mosaic Code Students
N) Pastoral Pride - Eclectic mix of lower middle-class widowed and divorced individuals and couples who have settled in country and small town areas.
Data for Mosaic survey was only available for 18% (6,577 out of 36,466) of the students
Struggling SocietiesAspirational FusionGolden Year Gua...Cultural Connect...Singles and Star...
Pastoral PrideFamilies in MotionBlue Sky BoomersSignificant Singles
Autumn YearsFamily Union
Middle-Class Mel...Young, City Solos
Promising FamiliesThriving Boomers
Suburban StyleBooming with Co...Flourishing Fami...
Power Elite
SR
QP
ON
ML
KJ
IH
GF
ED
CB
A
0 200 400 600 800 1000 1200 1400 1600 1800
312362
97112
523849
88408432
11701642
467932
162331
3326
143209
313561
119190
5743
485572
465529
989935
383413
396426
263407
Four and Two Year Institution StudentsFour year Institutions Two year Institutions
Couples with Clout 2-Year
Couples with Clout 4 -Year
Picture Perfect Family 2-Year
Picture Perfect Family 4 -Year
Kids and Cabernet 2-Year
Kids and Cabernet 4 -Year
Platinum Prosperity 2-Year
Platinum Prosperity 4 -Year
American Royalty 2-Year
American Royalty 4 -Year
A05
A04
A03
A02
A01
5274
123167
2038
62118
610
"A" Power EliteThe wealthiest households in the US, living in the most exclusive
neighborhoods, enjoying all that life has to offer
•Student•Institution Code•Last Enrolled Year Term•Last Name•First Name•Maiden Name (if applicable)•Most Current Street Address•Most Current City of Residence•Most Current Zip Code•Most Current Phone Number•Last Enrolled Year•Re-enrolled?•Email Address•Deceased•Mosaic USA Codes•Count Names•Estimated Income•Occupation
Campuses are getting the following:
Percentage of people 25 years and older who have completed high school or more education.
Percentage of people 25 years and older who have completed a bachelor’s degree or more education.
Project Win-Win• Involves 35 community colleges and colleges in six
states—Louisiana, Missouri, New York, Ohio, Virginia, and Wisconsin—in finding former students, no longer enrolled anywhere and never awarded any degree, whose records qualify them for associate’s degrees, and get those degrees awarded retroactively.
• Simultaneously, this effort will identify former students who are “academically short” of an associate’s degree by no more than nine credits, find them, and seek to bring them back to complete their degree.
Pulaski Tech
Tracking Stop Outs
"This place is what's best in America. We saw it in this competition."
The GE deal also includes a requirement that the state dedicate $5 million over 10 years, or $500,000 per year, to developing technology-centered curriculum at institutions of higher education around Louisiana.The education aspect was a major sticking point for GE, which during negotiations expressed concern about Louisiana's ability to supply workers now and into the future. About 80 percent of the local GE workforce is expected to have five years of experience or more in their field, Secretary of Economic Development Stephen Moret said."I perceived that to be the most significant issue they dwelled on a bit," Moret said. "It was not a question of quality, but of density."
What about other state’s dropouts that move to Louisiana?
Other State’s StopoutsTotal: 42,650
LegendStopouts
1 - 6364 - 128129 - 212213 - 363364 - 741
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civic involvementcivic involvementvolunteer activity by
education levels
Bureau of Labor Statistics. (2003). Volunteering in the United States, 2003. USDL03-888. U.S. Department of Labor.
50%
40%
30%
20%
10%
0%
Less Than High School Diploma
High School Diploma
Some College
B.A. or Higher
9.9%(48 hours)
21.7%(48 hours)
34.1%(52 hours)
45.6% (60 hours)
Perc
enta
ge V
olun
teer
ing
blood donation by education level, 1994:
Source: DBD Worldwide. (2000). DBD Lifestyle Survey. Chicago. Available at www.bowlingalone.com
20%
15%
10%
5%
0%
Less Than High School Diploma
High School Diploma
Some College
B.A. or Higher
6%
11%
13%
17%
Perc
enta
ge D
onati
ng B
lood
percentage who donate regularly
civic involvementcivic involvement
participation assistance programs
Source: Postsecondary Education Opportunity, May 28, 1997, pg 47.
Less Than High School Diploma
High School Diploma
Some College& Bachelor’s
Degree or More
24.3%
10.2%
4.6%
Ever Participated in Assistance Programs
education level
governmentgovernment
governmentgovernmentincarceration rates by
education levels
2.5%
2.0%
1.5%
1.0%
0.5%
0.0%
Less Than High School Diploma
High School Diploma
Some CollegeB.A. or Higher
1.9%
1.2%
0.3%0.1%
Perc
enta
ge In
carc
erat
ed
Source: Harlow, C.W. (2003). Education and Correctional Populations. Bureau of Justice Statistics, Department of Justice. NCJ195670.
economicPercent Below Poverty
Threshold, 2004
economicPercent Below Poverty
Threshold, 2004
Census Bureau
40%
30%
10%
0%
Less Than High School Diploma
High School Diploma
Some College
B.A. or Higher
32%
15%
10%
4%
Perc
enta
ge H
ome
Ow
ners
hip
20%
economiceconomicunemployment rates and
education level, 2004
Source: Employment Policy Institute
10
8
6
4
2
0
Less Than High School Diploma
High School Diploma
Some CollegeB.A. or Higher
9.7%
7.5%
5.1%4.6%
Quality of LifeQuality of LifeHome Ownership
Census Bureau, American Housing Survey for the United States:2005
80%
70%
60%
50%
Less Than High School Diploma
High School Diploma Some College
B.A. or Higher
58%
69%66%
75%
Perc
enta
ge H
ome
Ow
ners
hip
Seatbelt Use while intoxicated, 1990
Source: American Journal of Public Health
80%
60%
40%
20%
0%
Less Than High School Diploma
High School Diploma
Some College
B.A. or Higher
39%41%
52%
66%
Perc
enta
ge D
onati
ng B
lood
percentage who use seatbelt
SafetySafety
15%20%
31%
78%
economiceconomic
Average family income by educational attainment,
2003
Source: Postsecondary Education Opportunity, 2005
25
175
50
100
75
125
150
0LT-9 9-12 HSG Some ProfMA PhDBAAA
Inco
me
($00
0)
College
3,798,9405,254,193Professional degree
2,527,3243,982,577Doctorate
1,507,8232,963,076Master's degree
$1,111,921$2,567,174Bachelor's degree
346,1201,801,373Associate degree
270,5691,725,822Some college, no degree
01,455,253High school graduate
-304,5551,150,698High school dropout
-$478,903$976,350Less than 9th grade
DifferenceCompared to
High School Graduate
EstimatedLifetimeEarnings
Education Level
Source: Federal Reserve Bank of Dallas, 2005
The Impact of Education on Individuals:Lifetime Earnings
economiceconomic
BOARD OF REGENTS FOCUS
• To increase the education attainment of its citizens;
• To invest strategically in university research; and
• To become a more efficient and accountable enterprise.
Three Main Goals
58
Lost and Found: Tracking Down Former Louisiana Students to Bring Them Back to Campus
Jim Purcell, Jennifer Morgan and Luke Dowden