los condores colombianos

8/19/2019 Los Condores Colombianos

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PLAN DE MERCADEO:

“LOS CONDORES COLOMBIANOS”

JULIAN DARIO GOMEZ DIAZ


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TA#LA DE CONTENIDO

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1. ANALISIS DE LA SITUACION……………………………………………………………

1.1 ANTEDECENTES DE LA EMPRESA………………………………………………….

1.1.1 MES, AÑO DE FUNDACION Y LUGAR………………………………………….

1.1.2 OBJETIVO DE LA EMPRESA……………………………………………………..

1.1.3 PRODUCTO INICIAL……………………………………………………………….1.1.4 ESTRUCTURA ORGANIZACIONAL……………………………………………..

1.2 MERCADOS………………………………………………………………………………

1.2.1 APROXIMACION SUPERFICIAL A LA SEGMENTACION DE MERCADOS

1.2.2 DESCRIPCION SUPERFICIAL DEL MERCADO OBJETIVO…………………

1.2.3 EXPRESAR SUPERFICIALMENTE EL PROCESO DE COSTOS……………

1.2.4 VENTAJAS DEL SERVICIO FRENTE A LA COMPETENICA…………………

1.2. ENUNCIAR LOS CANALES DE DISTRIBUCION……………………………….

1.3 COMPETENCIA …………………………………………………………………………

1.4 PRODUCTOS …………………………………………………………………………….

1. CANALES………………………………………………………………………………….

1.! AMBIENTE ……………………………………………………………………………….


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$ ANALISIS DE LA SITUACION

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$$( PRODUCTO INICIAL

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$$) ESTRUCTURA ORGANIZACIONAL

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$2 MERCADOS


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$2$2 DESCRICION SUPERFICIAL DEL MERCADO O#JETIVO

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$2$( PROCESO DE COSTOS SUPERFICIALMENTE

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$2$) VENTAJAS DEL PRODUCTO FRENTE A LA COMPETENCIA

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2 ! CANALES DE DISTRI#UCION


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$) PRODUCTOS

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CURSO PARACAIDISTA GRADO 4 TIPO INGSUIT 650(' +0++' 9-0-


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$* AM#IENTE

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$*$ CONSIDERACIONES ECONOMICAS

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$*$2 CONSIDERACIONES DEMOGRAFICAS

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$*$) CONSIDERACIONES POLITICAS LEGALES

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('% C;-0- / C'/06+' < M+%+(*/0+' / C'/06+', I%5(*0+- < T50+('.

$*$! CONSIDERACIONES TECNOLOGICAS

P-0- 9'/0 /@/06/0, %5/(*0- /90/(- /7/0; / 6'%*-0 6'% &'( ;( -&*'(/(*;%-0/( /% (/50+- < -&*- */6%'&:+6- +(9'%+7&/ /% /& /06-' -6*5-& 9-0-*'- &- =-0+/- / />5+9'( >5/ %/6/(+*-0/'( 9-0- 90'9'06+'%-0 %5/(*0'(

(/0=+6+'(

PARACAIDAS:


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PARAPENTE:


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TRAJE CON ALAS:


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TRANSPORTE:

AVIONETAS:

MICRO#USES:


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$5 RESULTADOS PREVIOS

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2$ ANALISIS DOFA

D/7+&+-/( O9'0*5%+-/(


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