lorraine gunnette portfolio 2015
TRANSCRIPT
Lorraine Gunnette Portfolio
Table of Contents Print Ads Web Sites Direct Mail Dimensional Mailings Customized Marketing Materials Collateral Materials Trade Show Materials
Print Ads
Print ad that ran in the SHRM (Society of Human Resource Management) Annual Conference Daily Show magazine.
Circulation: 15,000
Print AdsPrint ad currently running for NNA 2015 Notary Conference.
Web Sites – NNA 2015 ConferenceWeb site for customers to learn more about conference and register.
www.NationalNotary.org/Conference
Web Sites – SigningAgent.comA web site that title companies and signing services can use to search for Signing
Agents. www.SigningAgent.com
Web Site - RealEstateBackgrounds.comWeb site that provides real estate and signing agent background screenings.
www.RealEstateBackgrounds.com
Direct Mail – Monthly Mailings
Monthly Mailings of 30,000 pieces per month. QR code on bottom right is a video preview of the courses.
Dimensional Mailings – Pop-Up Card
9
Pop-card sent to existing accounts announcing new National Account Executives.
Dimensional Mailing – Dog Toy Mailing
10
Dog toy that was sent to large company attendees of a major HR trade show. Purpose of piece was to get past gatekeepers and to decision makers in large companies.
Response rate: 20%
Dimensional Mailing – Tiffany Reception
11
Invitation to reception in our trade show booth. Recipient was invited to come to our booth, fill out a survey and they would receive a Tiffany keychain.
Response rate: 27%
Dimensional Mailing – Penny Postcard
Postcard included with every Welcome Kit sent to new groups. Card has a link to a web survey that asks the new group about their on-boarding experience.
Customized Marketing Pieces
13
Advocacy
Coupon create to run in a coupon booklet distributed all 500,000 McDonald employees.
Collateral Materials – Brochures
14
Employee Brochure – that explains the different policies available.
CareGuard Brochures – Explains additional wellness coverage available.
Trade Show – Booth Graphics
Booth graphic for SHRM (Society of Human Resource Management) trade show.
Trade Show – Booth Graphics
