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O�cial Real Estate Company Of The Jacksonville Jaguars

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Sellers Agenda

I am looking forward to the opportunity to meet you and learn more about your goals. It is my job to educate you about the market and help you to establish a competitive position that will create a favorable response from today’s buyers.

Please know that my mission is to get you where you want to go on time! This booklet is for your review. I will pick it up when we meet. It has some disclosure forms that you can review and fill out along with information about me and our service. This prelisting presentation is designed to help you better understand me, my company and the process of marketing and selling your home. Reviewing this information, in advance, will help you to know what questions to ask and what needs to be clarified when I arrive.

Our appointment should be about 1 hour, during which time we should accomplish the following:

• Tour your home to discover the most marketable features• Review your needs, goals and any concerns you may have• Discuss current market conditions and how they may affect you• Discuss traditional marketing as well as my unique strategies to reach

today’s buyers• Answer any questions you have about hiring me to represent you in the sale of your home

If this time frame does not work for you, or if you have other thoughts on the agenda, please let me know so that I may customize this appointment to meet your needs...

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A little about me I have been a realtor since 2001. I worked for one other real estate company until I found out about what a great company Coldwell Banker Vanguard Realty is. I was born and raised in Jacksonville Florida and have seen many changes. I also lived in California for 8 years working on TV and marketing large companies products throughout the US. All my past experience has helped me to work with different types of people and personalities. I also have learn how to work through problems on a professional level and listen to each individuals needs. If you are looking for a professional and someone who will look out for your best interest all the way through closing, you have found your Realtor.

On a personal note, I am married to my wonderful husband and mother of one sweet loving daughter. I love the outdoors and nature. Some of my most enjoyable times are spent outdoors with my family and friends going horseback riding, golfing, working out, beach and of course cook outs.

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Meet My Marketing TeamMy team of marketing specialists will help us achieve maximum exposure.

From f lyers to buyers!

Eddy LitchfieldPreviews TeamVideo SpecialistGraphic Design

Adriana PlasenciaSocial Media Programs

Market MakerProperty Marketing

Brenda TaylorTeam Leader

Program Designs

Gabby Nicholson & Dave TerchaProperty Photography

Lisa AckermanCustomer Care Programs

Seasonal ProductsPostcard Campaigns

Jen MoothartPreviews Team

Electronic Marketing

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Call Center Is OPEN 7 days a week.

All agent showing requests as well as customer contacts are managed through the CBV call center. Valuable information about your home is quickly routed directly to your agent.

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My Commitment To You• Iwillholdyourinterestparamountatalltimesandpledgehonestyandtruthfulness

in all dealings.

• Theserviceyoureceivefrommewillbecaring,compassionateandtimely.Iwilllisten to your needs and concerns and will treat them as if they were my own.

• Iwillprovideadviceandcounselregardingyoursale,includinginformationandinput about price and suggestions to enhance salability.

• Iwillbepositiveandenthusiasticaboutyourpropertyandpromoteitvigorouslythroughout our personal networking sources as well as within all other marketing avenues.

• Iwillkeepyouinformedonaweeklybasisandwillprovideyouwithupdatesofcurrent market activities that affect your property, reports on other agent showings, and the status of our marketing efforts.

• Iwill answeryourphonecalls the sameday, assist infindinganswers toyourquestions, and find solutions for you.

• Iwilladviseyouandthennegotiateonyourbehalfwithpotentialbuyerstosecurethe best price.

• Iwill follow through fromnowuntil closing---andbeyond; Iwillbewithyouevery step of the way in this process. If there is an issue with any aspect of the transaction before or after the closing, I will do all in my power to assist you in finding a solution.

• Youhavemypromisethatyourrealestateexperiencewithmewillbeasseamlessas possible. I will follow up and do all I say I will do, that is why I put it in writing!

As you know, many Real Estate agents are unwilling to offer this level of service. I choose to perform this way because I truly believe that when someone receives this type of personal service they feel compelled to refer the people they care about to such a professional.

I am that professional, and I want to be your REALTOR–for life.

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The Road To Getting Your Home On The MarketStep 1: Home Staging

First Impressions are everything and you only get one chance to make a good one! Have you noticed that brand new homes seem to sell no matter the market? That’s because builders create beautiful model homes with strong visual and emotional appeal. Buyers are drawn to these fresh, well-decorated and well-maintained homes. The goal is to present your home at its very best in order to sell quickly and for the highest price. (See the Guide to Home Staging for more information)

Step 2: Schedule Photography

Remember, the first “showing” of your home will likely be on-line so photographs mean everything! The National Association of Realtors stated in a 2010 study that 84% of homebuyers said that photos and detailed property descriptions are the most important feature when searching for homes on-line. Everyday buyers make decisions about which homes to see and - which to skip – If you can’t get them in the house then you can’t sell the house… In this case, pictures are worth a lot more than a thousand words – (think dollars!)

Step 3: Confirm Homeowners Association Information

Step 4: Research Covenants & Restrictions

Step 5: Coordinate Showing Instructions

Step 6: Test Key on Door and Place Lockbox

Step 7: Place Sign in Yard

Step 8: Enter Listing into Multiple Listings System (MLS)

Confirm geo-tag for address mapping

Confirm all details and features (over 100 fields)

Create description that sells

Confirm tax records and attach to listing

Confirm directions to property

Upload documents – HOA Disclosure, Survey, Floorplan, Sellers Disclosure, Covenants & Restrictions, Special Features Sheet (if needed)

Step 9: Edit and Upload Professional Photos

Step 10: Syndicate Listing to Over 500 Websites

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Marketing: A thru ZStep 11: The Marketing Checklist

A. Send listing documents to corporate office

B. Send hard copy of listing documents to seller

C. Prepare 30 Day Letter to seller

D. Create and send new seller contact info to coordinator and add to agent database

E. Add to customer servicing call list

F. Set up listing on Coldwell Banker Vanguard site

G. Distribution of listings to many websites

H. Add YouTube video to partner sites

I. Enhance listing on Realtor.com

J. Set up listing on Trulia to be featured

K. Set up Seller to receive Trulia reports

L. Enhance listing on Zillow.com

M. Add listing to other personal website(s) (when available)

N. Create virtual tour

O. Create flyers for inside brochure & mailing

P. Create Neighborhood mailings

Q. Upload documents to MLS

R. Upload community pictures to MLS and partner sites

S. Prepare property marketing

T. Prepare additional printed or electronic marketing (when necessary)

U. Set up seller on Listingbook & send notification email

V. Send seller Listingbook Brochure & Letter

W. Customer Care Coordinator to make calls to active buyers agents in the area and price range

X. Create Announce My Listing

Y. “Y”…

Z. …It’s all about You!

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Leverage The PowerOf The BrandGlobal presence in 49 countries and 3,300 offices worldwide. Over 100 years of Real Estate experience.ColdwellBanker.com generates over 730,000 inquires per month!

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Real Trends Top 500 ReportColdwell Banker boasts the highest sales volume of any national real estate franchise.

176% higher than the nearest competitor!

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Your Homes First Showing Is OnlineMake It Count!*I give your home a voice with professional photography detailing every area of your property. From entry to exit, loft to lanai, bed to bath...it’s all there for the prospective buyer to enjoy.

88%ofbuyersbegintheirhomesearchon-line.

91% of those buyers use a Realtor®

*Check out our guide for preparing your home for sale.

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The Best Marketingfor your home is the Internet.

Buyers are 900% more likely to find the home they purchase on the Internet than in a newspaper.

Buyers are 3,400% more likely to find the home they purchase on the Internet than in a homebook.

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Leaders In Mobile Coverage

Multi-screen approach to reach the new generation of buyers;

• The first national real estate brand to customize our site for smart phone screens such as the Blackberry and iPhone allowing search for home values.

• The first to have listings on GPS.

• Offers apps that uses GPS technology to search for recently sold homes, homes for sale in their area or users can initiate a search.

A listing distribution strategy:• Delivers listings to sites such as

Google, Yahoo, Real Estate and more.

• Is compatible on iPhone, iPad, Android & Blackberry

50% of all searches happen on a mobile device

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50% of all searches happen on a mobile device

51% – READ gEnERAL HOME InfORMATIOn

48% – gET DIRECTIOnS In ORDER TO vISIT A HOME

44% – COMPARE PRICES

35% – COMPARE fEATURES

35% – SEARCH A LISTIng COMPAnY’S InvEnTORY

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Internet DistributionWork with me and I will have your property placed on dozens of real estate search sites.

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Internet DistributionWork with me and I will have your property placed on dozens of real estate search sites.

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Internet MarketingInternet exposure is KEY these days to selling your home. I will exposes your home all over the world. We are everywhere you want to be when you are selling your home.

Top Rated Real Estate Websites

vanguardcb.com

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Your Home Becomes Part of the Premium Listing Program on

Ad SpaceDirect Contact

To Me

Trulia.com has more than 23 million visitors to their site every month. Of those 42% are pre-qualified for a mortgage – That means buyers!

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Basic listing on Realtor.com®

The more buyers we can interest, the better chance we have of finding one who will meet your price, terms and desired closing date.

Exposure That Is Provided By Many Of My Competitors

Large ads not relevant to your

property

Limited Photos

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MORE ExPOSURE fOR YOUR PROPERTY

25+ JUMbO PHOTOS

LISTIng vIDEO TOURS

PROMOTE OPEn HOUSES

I Will Provide Showcase Superiority That Looks Like ThisYour home will be morevisible to buyers.

I receive customer leads directly so I can personally respond to buyers.

There are addit ional enhancements I can add to your listing to show off the best features.

My contact information not

a competitors advertisement

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Approximately 9 million people zoom to Zillow each month! 7 million people visit Yahoo Real Estate, which is now fed by Zillow!Marketing for your home includes:•Multiplephotos •Pricing information•Creativehomedescription •Openhousedetails

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We follow today’s consumer trends. We will put your property where the customers are looking.

CO

NSU

MER

EXP

ERIE

NCE

INDUSTRY/ADVERTISER RELATIONS

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Worldwide Exposure For Your HomeColdwell Banker Vanguard houses over 400 property videos daily on its own channel

Additional helpful videos can be found at YouTube.com/cbvanguardrealty

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Also Included Exposure From Coldwell Banker On LocationThe first dedicated real estate video channel

Innovation for today’s tech-savey consumer.Search Detailed maps, listings and more...

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There are 2 types of real estate agencies that operate in north Florida, they are quality agencies and quantity agencies, let me explain the difference. Probably, most of the names that you are most familiar with are quantity agencies. This is how quantity agencies work.

First the broker hires almost anybody that applies to the agency so they tend to have the largest sales forces; the broker then keeps his overhead low and creates a marketing plan to advertise all of the listings that his agents take. So if I worked for a quantity agency and you placed your house on the market with me tonight I would take all of the paperwork into the office tomorrow and the company would start its marketing program, so far so good.

The problem with quantity agencies is that when the agency places the advertisement it always has the company’s phone number in the ad so that any responses to the advertising go directly to the office and not the listing agent. Are you familiar with the term “floor time”? Floor time is the period when an agent sits at the “floor desk” and receives any calls that come in on the ads. Here is the rub with that.

First, most good real estate agents don’t like floor time, they are busy and have their own leads and don’t want to work with someone who has just called in and that they don’t know and havent qualified, so the agents that sit floor are generally not the good agents they are the new agents and the agents that cant find any leads on their own.

Secondly, the floor agent really doesn’t know anything about your house, he probably went through it on “caravan” but that was likely weeks ago, he spent 5 minutes here and it was one of ten houses he saw that day. It is just one more property out of 1000s.

Why You Should Work With A Premier Agent

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Thirdly, he doesn’t know you or your situation. He doesn’t know you and frankly is far more interested in his buyer than he is in your best interests.

Lastly, he might even have a competing listing that he is trying to sell, so when he gets a call he may even try to divert it to his own property.

So sending the advertising calls to the floor salesperson might be good for the floor salesperson but do you see anything in this scenario that is of benefit to you?

Frankly, neither do I, nor is there anything of benefit to me in that scenario. Because successful agents feel that way another business model has arisen in the past several years and we call that the quality business model. It differs from the quantity model in two ways; first quality companies don’t hire new people to the industry, they only work with established professionals. Secondly, rather than sending all of the calls to that floor person all of the calls on a house go to the agent who placed the house on the market. The rest of it works the same way; if you place your house on the market with me tonight I will complete the paperwork and turn it into the office tomorrow and all of the advertising will start, just like with the quantity company. The huge difference will be that the agent you selected and who knows your house and your preferences will get the calls rather than a non productive agent who doesn’t know you or your house. Does it make sense to you to have the calls go to the agent you thought you hired?

It makes sense to me too, in fact I would not list my house with a quantity agency for just that reason. There are several quality companies in the market but Coldwell Banker Vanguard Realty is not only the largest national firm in the market we are the largest of all of the quality companies and frankly have the best marketing program.

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My Premier Marketing Provides:

Keep your golfer close to home with this beautiful home located on a golf course lot. South Hampton is one of the most sought after neighborhoods in St. Johns county. Don’t play golf? Then you will still love to entertain in this beautifully upgraded home with a lot of features, such as gorgeous wood wide plank fl oors, arched doorways, large rooms, crown molding, side entry 3 car garage, bonus room, screened lanai, and wired for surround sound. The amazing kitchen boasts stacked cabinets, stainless steel GE Profi le appliances, and plenty of cabinet space. South Hampton offers nice amenities if you would like to relax by the pool, play tennis, basketball with friends and family or take little ones to the playground. It even has its own cul-de-sac and much more!

4 Bedrooms | 3.5 Baths | Approx. 3,380 Sq.Ft.$419,000 | MLS# 653512

1309 Garrison Drive

904-347-3510loriwilford@vanguardcb.com | loriwilford.vanguardcb.com

12276 San Jose Blvd. Ste., 730 | Jacksonville, FL 32223

Lori Wilford, REALTOR®

elite realtor network ERN

If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully. ©2013 Coldwell Banker Real Estate LLC. A Realogy Company. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Offi ce Is Independently Owned And Operated. Coldwell Banker, the Coldwell Banker Logo and “We Never Stop Moving” are registered service marks owned by Coldwell Banker Real Estate LLC. All information deemed reliable but not guaranteed.

Visit My Website

O�cial Real Estate Company Of The Jacksonville Jaguars

Incredible custom contemporary Bali Style waterfront showplace. Approximately 565’ of open views of waterfront surround this house like no other you will fi nd. Enter into a gorgeous courtyard with fountain, mondo grass and slate stepping stones. Beautifully detailed home inside and out that features concrete slate roof, dark bronze custom windows and doors, Lutron custom lighting system, double sided fi replace with slate wall, custom Quartsawn Walnut cabinets, Quartsawn w-plank oak fl oors, and more. The Euro custom kitchen boasts top of line appliances, Ceasar stone counters and plenty of cabinet space. Fabulous master closet and bathroom. Entertain on the amazing custom dock 2 lifts, cypress tongue and groove ceiling and metal roof. This house is loaded with the fi nest fi nishes!

4 Bedrooms | 4.5 Baths | Approx. 4,059 Sq.Ft.$ 1,799,995 | MLS# 649063

12840 Micanopy Lane

904-347-3510loriwilford@vanguardcb.com | loriwilford.vanguardcb.com

12276 San Jose Blvd. Ste., 730 | Jacksonville, FL 32223

Lori Wilford, REALTOR®

elite realtor network ERN

If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully. ©2013 Coldwell Banker Real Estate LLC. A Realogy Company. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Offi ce Is Independently Owned And Operated. Coldwell Banker, the Coldwell Banker Logo and “We Never Stop Moving” are registered service marks owned by Coldwell Banker Real Estate LLC. All information deemed reliable but not guaranteed.

Visit My Website Instant Buyer Response

Professional Local Marketing

Total Internet Exposure

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Print Marketing

11737 Heather Grove Lane

Just SoldJust ListedAnother Success Story with

8313 Sheila Drive

Lori Wilfordloriwilford.vanguardcb.com 904-347-3510

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Connecting You To TheWorld Of BuyersColdwell Banker Vanguard Realty is affiliated with the market leader in Relocation Services, Cartus®. That means I have the ability to bring buyers from all over the globe right to your front door.

Coldwell Banker Vanguard Realty $104 million in relocation sales in 2012!

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Previews® A legacy of upscale real estate.Coldwell Banker International Home Luxury Program

Innovator, Henderson Talbot founded the Previews® program in 1933.

We have the tools to assist you in your luxury business. Currently, Coldwell Banker Preview® International handles an average of one hundred and fifty three million dollars in luxury home sales every day.

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Showing FeedbackYou need to know what potential buyers are saying about your home. I will provide you with showing feedback weekly.

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Pricing Your HomeFactors that don’t affect the value of your property

History of an over-priced listing

• What You Paid

• What You Need

• What You Want

• What Your Neighbor Says

Ultimately selling price was lower than if the home would have been positioned properly in the beginning.

215K 225K 235K 245K 255K

Price Reductions

Competitive Range

Seller Chooses initial market position

• What Another Associate Says

• What It Would Cost To Rebuild Today

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Five Critical Elements Of A Sale

AskingPrice

Property Location

Property Condition

Market Condition

Contract Terms

This is the number one factor in the sale of your home. Our sales and marketing program provide exposure to a large segment of potential buyers. The actual market value is then determined by what a buyer is willing to pay.

The second most important factor in the buyer’s mind is location. The proximity to area amenities and schools is typically a concern. In addition, street traffic, proximity to expressways and public transportation are considerations.

Buyers look at the structural and mechanical integrity as well as the upkeep and cosmetic appeal of a property. Neutral décor, including floor and wall covering, appliances and fixtures offer the broadest appeal to potential buyers.

Interest rates, competition from other properties, the economy and consumer confidence all influence the sale of your home. Each of these factors is beyond our control, so, we must respond to these conditions with the appropriate marketing and price considerations.

The terms of a sale can make or break the contract. House sale contingencies, closing dates, and exclusions of accessories or fixtures should always be handled clearly up front in order to avoid any confusion that could affect the sale.

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I Will Help You Price Your Home EffectivelyPrice is a rangeDon’t believe anyone who has the right PriceThe objective is to get to the top of the range

Fair Market Value

Higher Prices Attract Few Buyers

Higher Price

Fair Market Price

Lower Price

Lower Prices Attract Many Buyers

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These People Will Price Your Home:Whose opinion counts least?•The Seller (you)•The Buyer•Your Agent•The Appraiser

I know the formula for pricing successfully!

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There Are Two Important Issues To Remember About Price

It is easier to come down than to go up.The Seller sets the price

The market will tell us if the price is right.The Buyer determines the value

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As Your Agent My Duties Are:•Report to you.•Listen to what the market tells us.•Expose your house to the entire market.•Overcome objections.

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As Your Agent Your Duties Are:•Be the employer.•Be comfortable with the initial price.•Set the initial price based on market

trends.•Control the condition of the property.•Control the properties availability to be

shown.

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Get Ready To Show...Before you show your home to any potential buyer be sure to go through your entire house with your agent to finish the staging process. Meanwhile, here are some quick tips to help you start. Follow these general tips and your home will look better than the completion. Staged Homes sell faster and /or for more money!

INSIDE• Clear all unnecessary objects from furniture throughout the house. Keep decorative

objects on the furniture restricted to groups of 1, 3 or 5 items. In general, a sparsely decorated home helps the buyer mentally “move in” with their own things.

• Rearrange or remove some of the furniture in your home, if necessary. Many times home owners have too much furniture in a room. When it comes to selling your home, thin out overcrowded rooms to make the rooms appear larger.

• Clear all unnecessary objects from the kitchen countertops. If it hasn’t been used for three months...put it away! Clear refrigerator of messages, magnets, pictures, etc.

• In the bathroom, remove any unnecessary items from the countertops, tub, shower stall and commode top. Keep only the most necessary cosmetics, brushes, perfumes, etc., in one small group on the counter. Coordinate towels in one or two colors only.

• Take down, reduce, or rearrange pictures and objects on walls. Patch and paint all walls, if necessary.

• Review the house interior, room by room, and1. Paint any room needing paint.2. Clean carpet and draperies that need it.3. Clean windows.

• If you need room to store extra possessions use the garage or rent a storage unit.• Leave on certain lights during the day (your agent will show you which ones). During

showings turn on ALL lights and lamps.

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Get Ready To Go...

OUTSIDE• Go around the perimeter of the house and move all garbage cans, discarded

wood scraps, extra building materials, etc., to the garage or, if applicable, take them to the dump.

• Check gutters and roof for dry rot and moss. Make sure they are swept and cleaned.

• Look at all plants. Plants are like children...they grow so fast. Prune bushes and trees. Keep plants from blocking windows: “You can’t sell a house if you can’t see it.”

• Remove any dead plants, weed all planting areas and put down fresh mulching material.

• Keep your lawn freshly cut, edged and fertilized during the growing season.• Clear patios or decks of all small items, such as little planters, flower pots,

charcoal, BBQ, toys, etc. • Check the condition of the paint on your home, especially the trim and the front

door. The first impression, or “curb appeal” is very important.

IN GENERAL Try to look at your house “through the buyer’s eyes,” as though you’ve never seen it before. This exercise will help you see what needs to be done. Any time and money invested on these items will usually bring you the return of more money and a quicker sale.

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Let’s Get Started!

So You Can Get Packing.

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My Service Speaks For Itself

Lori handled our needs with the utmost professionalism and yet with "personal

touch"that makes you feel as though you are not just a transaction but in our case

a "family" each of us with special needs. Lori coordinated the sale of our previous

home and the purchase of our new home in an amazing way. The multitasks that had

to come together in a short period of time would not have been possible without her.

We would not have succeeded in this endeavor without her and frankly would not

attempt one in the future without her.

— The Buda’s - Jacksonville, FL

Lori, Thank you for all your help you gave given us. Your knowledge and

expertise truly make you a stand out in your field. You have made our relocation from

New York to Florida a pleasure. We had heard of so many Real Estate nightmares but

with you every thing went right on schedule and without any problems. Thank you

also for all of the help you have been for all of our friends and family members who

all have since made the move to Fl. You have made their relocation smooth. With you,

all of these moves may not have happened. Thank you again! Joan & Pete

— Joan and Pete Jackowiak - St. Johns, FL

Lori Wilford, my agent, was always available and helpful to me while the house

was on the market. Since I did not live in the Jacksonville area, she helped me in

countless ways with many problems I encountered with the property. She was a

pleasure to work with and I value her courtesy and professionalism

— Linda Zwan

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Credentials and Other Important Information

RELOCATIONWorldwide – leveraging our reach, resources, and experience to provide an unmatched combination

of services.

I Am A mEmbER Of

ThE ERN This is the best of our best.

Only the top 10% ofColdwell Banker Vanguard

agents earn this designation.

Transactions involving foreclosures and REOs,

short sales, and auctions.

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ChAIRmAN’sCLub AwARd

wINNERLIsTINg bOOk

www.freehomelistingsearch.listingbook.com

mObILE App Add my app to your iPhoneor Android enabled phone.loriwilford.vanguardcb.com

Visit my website

904-347-3510 | loriwilford@vanguardcb.com | loriwilford.vanguardcb.com12276 San Jose Blvd. Ste. 730 | Jacksonville, FL 32223

O�cial Real Estate Company Of The Jacksonville Jaguars

If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. I are happy to work with them and cooperate fully. ©2013 Coldwell Banker Real Estate LLC. A Realogy Company. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office Is Independently Owned And Operated. Coldwell Banker, the Coldwell Banker Logo and “I Never Stop Moving” are registered service marks owned by Coldwell Banker Real Estate LLC. All information deemed reliable but not guaranteed.