LORENZOANTIcur r icu lum vitae

A few words

ABOUT MEIt is always a challenge to make yourself stand out just by writing a few lines on a cover letter. That is why I’ve decided to make this journal. I’ve created an illustrative representation to show how and why I find myself here today, what makes me get up in the morning, and what I want my future to look like.

I started working in action sports because that was my passion. I went on to focus on developing my core skills as a manager and filled my curriculum with experiences in sales and marketing, sports, healthcare and non-profits.

Today I am passionate about a pursuing career that directly correlates with my passion for an active and healthy lifestyle, and with my entrepreneurial spirit.

On 14.09.1980, I was born in Rome, close to the mountains & the sea.

I grew up traveling and meeting amazing people around the world.

Today, I’m living a great life full of new challenges and adventures.

WHEN I’M SURFING.DISAPPEARSTHE REST OF THE WORLD

GETTING A DEGREE IN BUSINESSWhile studying to receive my B.A. in Business Studies at the University of the

West of England in Bristol, UK, I worked to understand the basics of financial accounting, marketing communications & strategic management.

I also experienced real-world business opportunities, including spending a year working abroad in Madrid, Spain.

TAKING IT A STEP FURTHERStrategic Leadership Executive Program (2010)

SDA Bocconi School of Management (Milan, Italy)

CONNECT 2013, Leadership Program (UK) Face-to-face meetings with leaders from top companies

including Apple, Google, Four Seasons and RedBull

1999—2003

MY EDUCATION

WHAT I DO

SNOWBOARDING SURFINGSince 1994 Breathing the Lifestyle

Snowboarding is much more than just a sport to me. It’s a way of life.

When I ride, everything else in the world disappears and I’m able to completely express myself without a word.

My goal is to snowboard all my life.

It’s all about progressing as a surfer and exploring new places.

Surfing Morocco, the United States, Costa Rica, Brazil, Maldives, Mexico, the West & East Coast, and countless van trips on the coast of Europe are all life experiences I will never forget!

WHAT I DO WITH PASSION.

SAILING PHOTOGRAPHYMy Digital Detox Capturing a Fleeting Moment

I am a licensed skipper and I love taking friends and family out to sea.

Whether it’s only for a couple days, or for a few weeks, being out at sea is the only way to truly disconnect from our busy daily lives.

I take lots of photos because otherwise you forget 99% of what you see.

I started developing black & white photog-raphy in a lab. I furthered my passion with my diploma and still continue exploring new horizons.

KATIN Europe2003 — 2005

KATIN Surf Trunks was our CORE brand. We designed, produced and distributed the entire line of Katin products in Europe. As the company grew, we began to include planning and buying for several other companies including products by Planet Earth, sandals by Flojos, and footwear by ADIO. I played a large role in managing trade shows, such as being responsible for the marketing communications of all brands at ASR Europe 2004 in Anglet. I also assisted heavily in customer service by striving to create the most positive customer experiences possible.

My responsibilities ranged from running our warehouse and coordinating shipments for Europe, to managing our inventory, orders and sales. I also assisted in planning our merchandising strategies.

My experience at KATIN Europe was exciting, but I had the ambition to continue learning from more diverse and established corporations.

SPORTS MARKETINGASSOCIATE

Work Experience

MSD2005 — 2010

The shift to healthcare was driven by one major aspect: gaining corporate international experi-ence from a truly global organisation. As a Junior Product Manager in consumer products, I took the lead in market research activities, advertising and promotional initiatives.

In 2007, I spent one year in the US Headquarters on their Global Marketing Team where I focused on initiating sponsorships with FIFA Football for Hope.

I returned to Italy as a Country Brand Manager where I oversaw the marketing operations for the launch of a €60M brand. The complexity of launching a brand in the health care industry meant coordinating a very diverse team of people ranging from creatives to legal experts.

Managing people has always been a key driver for me, although the true challenge comes when leading virtual teams with no direct report but with a common goal to succeed! The result of our launch activities were ultimately a success for us all when the Italian press nominated our brand campaign as outstanding and powerful.

During the MSD/Schering-Plough merge, I supported the Executive Team in managing the tran-sition of new brands into our portfolio.

COUNTRY BRANDMANAGER

Work Experience

Pfizer 2010 — Present

As Pfizer created its Regional Headquarters in Paris, I was approached and accepted to be a part of their Marketing team. With 16 European country commercial leads reporting into our Regional structure, my role is to shape all creative and marketing elements for the brand, as well as define a comprehensive European strategy & vision.

A recent organisational shift radically changed the structure of our operating model. As a mem-ber of the change management work stream, my goal was to identify growth opportunities and guide investment decision-making for leaders in the organisation.

Most recently, I have been leading a sales effectiveness project that aims at redistributing sales and marketing efforts across the region, as well as planning training for our field force.

Having worked for a number of different brands, I understand the real value of targeting. With an ever-changing economic situation and the evolution of technology, it appears clear to me that focusing efforts only on one core consumer is not enough to succeed anymore. Today there are other “must-win” categories outside of the core market that have become critical to secure growth. As the population grows older, 2⁄3 of the world’s population is still estimated to be under 18 by 2015. This means that the critical success factor is not merely the way we communicate our messages but more importantly the channels we use.

EUROPEAN BRANDMANAGER

Work Experience

SUCCESS STORIESSPONSORSHIPPrioritising event sponsorships resulted in greater communication efforts per single event and a 28% higher audience engagement towards our brands.

DIGITAL CAMPAIGNEffectiveness is measured by the number of people you reach vs. the investment made. Introducing a new web platform increased our client base by 35% reducing the cost x contact by 28%.

PARTNERSHIPIdeation & initiation of a partnership with a med-ical devices company resulted in a 230% value growth for our product over an 18 month period.

SALES EFFECTIVENESSMerging sales forces during organisational changes drives disputation. Associating a Change Champion network to support the redistribution of human capital has proven a successful way to increase ownership in Italy, Belgium & Spain.

Work Experience

I come with a

FRESH EYEIn business, the only thing constant is change. Since the recession, companies all over the world have had to rebuild the engines that originally brought them success. Even those most passionate in their purpose have benefited from the help of outside experts, those who move across industries to bring in fresh approaches to new working environments.

In the last decade, I have managed several different brands in a variety of industries, and have seen firsthand the many types of challenges a company must face on a regional and national level.

I have found it is always essential to know your market, target the right products to the right audience, and to quickly make the best possible decisions. My variety of experience and ability to think outside the box will help breathe new life into your company.

WHAT THEY SAY“Lorenzo is a great team player and an outstanding person to have on board on a team. His skills in human interaction support creating a enjoyable work environment.

Determined to reach his objective, Lorenzo is able to apply creative and strategic thinking to the same extent, which makes him a champion in versatility and intellectual agility. ”

Sebastian WaldmeierAssociate Director aHUS Marketing EMEA

“I always found Lorenzo to be an incredibly perseverant individual, a doer, the kind of person who likes to get things done, capable of transforming obstacles into motivational fuel to accomplish results.

It stroke me to see how persuasive he can be with his Sales and Marketing team. His determination, in-spiring attitude and methodic approach were fundamental when outlining the brands key strategic imperatives and tactics during the launch event that took place in 2009 in Rome’s renown Auditorium.”

Andrea TagliamaccoSports Marketing

“Lorenzo is a far-sighted marketing professional who combines great ability to work under pressure with his sheer enthusiasm. His problem solving approach and innovative thinking make him a wonderful partner in a team and a pleasure to work with.”

Benedetta NicastroPublic Affairs & Corporate Communication Manager

“Lorenzo is a very good marketer, results oriented, and a strong team player. I had the opportunity to work with him on different projects and his support was fundamental to the achievement of common results. He is creative and, in a changing environment, very customer focused.”

Francesco Maria LavinoVice President, International Marketing at Cubist Pharmaceuticals

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NATIVE ITALIAN

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MY LANGUAGES

BILINGUAL ENGLISH

FLUENT SPANISH

FLUENT FRENCH

MY LANGUAGESSkills

Work Experience

SUMMING UPMY SKILLS

BRAND STRATEGIES

ANALYTICSCAMPAIGNSIDEATIONEXECUTIONFORECASTING

SEO

STRATEGIES

SPONSORSHIP MANAGEMENT

STAKEHOLDER MANAGEMENT DIGITAL

REVENUE

EXCELGLOBAL MARKETING

POWERPOINT

&

Surfers Against SewageFor a surfer, it’s almost an obligation to be an environmentalist at the same time.

FIFA Football for HopeI managed a partnership with FIFA Football for Hope and worked as volunteer in the township of Khayelitsha (Cape Town, South Africa) to assist youth-targeted health prevention education programs.

Progetto Rwanda and AINAonlus I’ve contributed towards associations in Rwanda and Kenya, including partnerships and fundraising events.

Sustainability

VOLUNTEER WORK

Connecting with leaders from large corporate & social enterprises, charities, and the public sector

Volunteering for the FIFA Football for Hope in Cape Town, South Africa

ADDRESS215 rue de la Convention75015 Paris, France

PHONE(+33) 06 21 28 49 84

EMAILlorenzo.anti@gmail.com

WEBSITEabout.me/antilorenzo

SOCIAL MEDIA

Thanks!

fr.linkedin.com/pub/lorenzo-anti/1/228/627 @itna1409

Let’s get in touch

CONTACT ME

fr.linkedin.com/pub/lorenzo-anti/1/228/627

PROFESSIONAL EXPERIENCEPfizer

European Brand Manager (Paris, France): June 2013—Present• Responsible for development and implementation of the brand strategies designed to achieve short- and long-term revenue & IBA objectives in the Western EU• Responsible for driving relationships with country brand teams, global product teams, and emerging market to meet portfolio goals and share best practices• Management of EU Stakeholder relations, including National and European institutions, to ensure effective collaboration between Pfizer, and flawless interaction

with Key Opinion Leaders of the region• Responsible for development of promotional programs, eMarketing initiatives & international events to support local affiliates during launch of seasonal campaigns• Coordinating Health Economics programs in collaboration with Market Access & Outcomes Research Teams• Delivery of the product’s monthly business results & weekly newsletter to the Regional President• Member of the Change Management work stream built to identify growth opportunities & guides investment decision-making for leaders in the organisation• Managing key strategic partnerships and partnerships and business development projects with third parties

Merck/MSDCountry Brand Manager (Rome, Italy): 2008—2000

• Develop and deliver marketing programs for the launch of two core brands in the Italian market• Leading cross-functional teams to drive implementation of marketing activities• Contiguous interaction with sales force and area manager to coordinate local initiative and OPEX expenditure• Management of KOL relations, including patient association, institutions and national health associations• Managing relations with Global & AfME counterpart to alight on key strategic priorities• Extensive experience in business review with top management, at national and international levels• Management of trainees, from hiring to termination of contract

Global Marketing Associate (New Jersey, USA): 2007• Member of Global Marketing Team• Managing the pre-launch phase for the new product line• Coordinating partnership with FIFA Football for Hope• Supporting Asian markets in roll-out of key initiatives

Brand Manager, Italy (Rome, Italy): 2006—2007• Responsible for the development of promotional materials for a portfolio of products, conducting market research, sales analysis, coordination

and delivery during sales meetings during meetings and national congress

FZ InternationalSports Marketing and Sponsorship Associate (Rome, Italy): 2003—2005

• Planning and buying for ADIO footwear, Planet Earth sportswear, FLOJOS sandals & KATIN surf trunks• Inventory and warehouse management, sales & merchandise planning• Customer service aimed at improving relationship with key international stakeholder• Managing trade shows (ASR) and overall media communications

Financial Analysis and Planning at ENEL S.p.A.University Placement Year (Rome, Italy): 2001—2002

• The programme provided an understanding in areas such as financial analysis and planning, intermediate and long-term financing, the accounting and budgeting process, marketing budgeting and planning

Telecommunication Associate at AUNAUniversity Placement Year (Madrid, Spain): 2001—2002

• Supporting the Business Development Director for the launch of Fundación Auna, a report published as eEspana2002-The Annual Report on the Development for the Information Society in Spain

EDUCATION & ADDITIONAL INFORMATIONCONNECT 2013 (2013)Executive Leadership Program (theSameWavelength.com/connect)SDA Bocconi School of Management (2009/2010) Executive Leadership ProgramBA (Hons) degree in Business Studies (1999—2003) University of the West of England, Bristol Business School

• Social-Responsibility Ongoing collaboration and support to: AINA Onlus (Kigala, Kenya), Progetto Rwanada Onlus (Rwanda), Grassroot Soccer (Cape Town, South Africa), Surfers Against Sewage (UK)Languages Italian (native), English (bilingual), Spanish (fluent), French (fluent)

LORENZOANTIEmail: lorenzo.anti@gmail.com Mobile: (+33).6.2128.4984 (France) DoB:14/09/1980 Nationality: Italian