lore van besien on gauc: the use of custom dimensions for web shops
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Lore Van Besien on GAUC: The use of custom dimensions for web shops.TRANSCRIPT
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Custom Dimensions for Hippeschoentjes.be
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About Hippeschoentjes.be
• Webshop for Kids’ Shoes since 2010
• Hip shoes made in durable circumstances
• Business is growing year after year
• Last season: revenue grew with almost 50%
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Defining your Audience
Female 83%
25-45 years 75% Belgium 90%
Dutch speaking 85%
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Age & Gender Report
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Intrest Categories
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Limits of default Google Analytics
Login status
Use of coupons
Repeat customers
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Custom Dimensions
“Tags that you can insert in your tracking code in order to refine Google Analytics tracking by
creating additional segments”
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Setup Custom Dimensions
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Type of Custom Dimensions
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Create a Custom Dimension
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Paste code onto your platform
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Google Tag Manager
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Create a new Macro
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Creating a Data layer is essential for GTM
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Segment your Audience
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Create Custom Reports
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New insights through Custom Dimensions
Source : http://pixabay.com/en/bulb-light-bulb-growth-plant-light-216975/
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Insights for Hippeschoentjes.be
• Too early to jump into conclusions
• Great to filter on your own ‘custom segments’
• Understand your audience’s behavior
• Get ideas about how to improve your website
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Impact of the weather
www.simoahava.com
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Custom Dimension about weather
• API for weather
• Geolocate your customers
• Set your Custom Dimension ‘Weather’ in GA
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Via Google Tag Manager
• Use a new tag with Custom HTML code
• Create a Macro: {{weather}}
• Create a custom dimension ‘Weather’ in GA
• Edit Advanced Settings of your Universal Analytics Tag in GTM
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5 Take-aways
• Replacement of Custom Variables
• 20 custom dimensions
• Visible in Custom Segments & Custom Reports
• Link back to your business needs
• Google Tag Manager is powerful !
#gaucBE