enter

design portfolio

Color Portfolio 3

Tangram Book Covers 4

Barbara Kruger Brochure 5

Keep It Covered 7

Simply Cotton Package 8

Coldplay Concert Poster 10

Design Ideas, Homepage 11

2008 New Years 12

Grow 13

contents

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Color Portfolio Booklet

Size 11 x 8.5 in, InDesignSelected 5 of 20 pg spread *Designed to be viewed digitally

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Before one can begin a design, one must first put deep thought into his or her color palett. Understanding color relationships is what makes a color design successful. Michel Eugene Chevreul created a 72 segment color wheel to determine which colors had harmonious relationships. He conducted five studies that became help-ful in the field of color design: Harmony of adjacents, contrasts, complimentaries, triads and dominant tint. To the left is an example of Chevreul’s harmony of compli-mentary colors. Complimentary colors are those colors across from each other on the color wheel.

(Above)-is a book design cover that portrays the harmony of complimentary colors. (right)-is my interpretation of the above book design done is Bauhaus.

The Munsell color system is the theory, which states the color properties, which are hue, value, and chroma. Professor Albert H. Munsell created this system in the 20th century. To understand color properties one must first comprehend the terminology. A hue is the correct term to use for the pure spectrum of a color. Value is the relative lightness or darkness of a color; how much white or black is added to the hue. Chroma is defined as the purity or saturation of a color. To the right is an example of the three properties.

High Value

Low Value

PureHue

MidValue

100%Chroma

25%Chroma

Hue, Value, Chroma

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the ancient chinese shapes game

joost elffers

translated by r.j. hollingdale

penguin books

TANGRAM

The Ancient Chinese Shapes Game

Translated by R.J. Hollingdale

PENGUIN BOOKS

Joost Elffers

TANGRAMThe Ancient Chinese Shapes Game

Translated by R.J. HollingdaleJoost Elffers

Penguin Books

Penguin Books

T A N G R A M

T h e A n c i e n t C h i n e s e S h a p e d G a m e

Joost Elffers

translated by R.J. Hollingdale

TANGRAM ncient Chinese Shapes Game

Joost E l f fers

Peng

uin

Bo

oks

t rans lated by R.J . Hol l ingdale

PENGUIN BOOKS

TANGRAM

The Ancient Chinese Shapes Game

Translated by R.J. Hollingdale

PENGUIN BOOKS

Joost Elffers

TANGRAMThe Ancient Chinese Shapes Game

Translated by R.J. HollingdaleJoost Elffers

Penguin Books

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Tangram Book Covers

Typographic Book Cover DesignsSize 4.75 x 7.1225 in, InDesign

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design visions

krugerBarbara

universityPurdue

dec 4-18 2006

yue-kong pao hall

fof the visual & performing arts patti & rusty rueff galleries

552 w wood st. w lafayette in

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Barbara Kruger Booklet

Cover ViewSize 8.5 x 11 in, InDesign

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Barbara Kruger Booklet continued

Inside spread, Back coverSize of full spread 11 x 17 in

is a strong, individual woman who doesn’t think twice about social guidelines when creating her internationally renowned artwork. As an American born artist in 1945, Barbara grew up in New-ark, New Jersey. For one year she attended Syracuse University in 1964 and spent one semester studying at the Parsons School of Design in New York. Shortly after leaving Parsons in 1966, Barbara landed a job with the world renowned publication com-pany Condé Nast. During her stay there she worked in the design depart for magaine. In the beginning of her career she supported herself with independent photography, graphic designs for magazines, freelance picture edit-ing and designing book jackets. In

1976 Barbara set aside her art making

and moved to Berkley, California. There she taught at the University of California for roughly four years. She currently resides in New York and Los Angeles and is still active in her design.Kruger’s artwork consists of images from the media juxtaposed with text that investigate the power of imag-ery. The set up of each piece is done in black and white photo-graphic images accompanied with harsh, pithy, and often ironic aphorisms, printed in the Futura Bold typeface against black, white or red text bars. The photographs used are taken from appropriated poster, advertisements and other various media images that have already been in the public consciousness and elaborated upon. The images that are selected are never portrayed to the viewer as whole images; instead they are fragments of images, which

are combined in such a way that they lose their original context. Although, she uses fragments of images they are still recognizable. The same goes for the text used in the work:they are fragments of various sentences, phrases, convictions, and truisms circulating in public opinion, which are not shaped by the people but by the media.Public opinion and media play a major role in the creation of Barbara Kruger’s work. Everything the public is exposed to, television, press, advertise-ments, film, etc., impact our ways of thinking. impact our Kruger’s works tell us that we are not free in our ways of thinking and perception, and we live and express ourselves based on others. Kruger wanted to highlight her concern that think-ing is no longer the basis of human existence; it has been replaced by consumerism.Another factor questioned in Kruger’s work is the male vs. female dominance in society.

Barbara once said, “ I want to welcome a female spectator in to the world of men”. She has achieved this goal through her visual and textual strategies that are combined to disrupt the power imbalance associated in our western culture. Kruger created a series of images relating to domestic violence, a topic she is most concerned with among women. She is also a firm believer in pro-choice and birth control for women. A well-known image relating to women’s issues is titled “We will no longer be seen and not heard”. Nine different photos combining together formed the statement using to represent the words. Ultimately, Barbara Kruger has represented well of what she believes in. Her art is a bold statement against manipulation of the media, false appearances in advertisements, and the dominance of man over woman. Her audacious artwork made her one of the most important artists of the 1980s.

Barbara

kruger

sign language

Mademoiselle

convictions

design visions

krugerBarbara

universityPurdue

dec 4-18 2006

yue-kong pao hall

fof the visual & performing arts patti & rusty rueff galleries

552 w wood st. w lafayette in

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Keep It Covered

Safe Sex PosterSize 24 x 36 in, Illustrator

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Simply Cotton

Pacakge design for cotton balls and swabsSize 6.5 x 5 in

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Simply Cotton, continued

Back view, open front view

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Elliot Hall of MusicSaturday, DEC 16, 20068PM- FREE ADMISSIONPhone:765-123-4567Email: convos@purdue.eduWeb: www.convocations.org

COLDPLAY

Coldplay Poster

Purdue ConvocationsSize 11 x 17 in, Photoshop

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Design Ideas

Logo and homepage design for ficticious companySize 800 x 600 pxNote: Not an actual site

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New Years Card 2008

Postcard for College Arts AssociationSize 4.5 x 6.5 in, Illustrator

10765

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13

Grow- Word Play

Typography exerciseSize 6.5 x 8.5 in, Illustrator

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