looplabs - walk the talk
TRANSCRIPT
SMALL STEPS AND THE POWER OF THE CROWD
CITIES - SPLITTING AT THE SEAMS
THE CHALLENGE
BEHAVIOURAL INSIGHT
People want:
• To make a difference • To live in nice places
Human behaviour is:
• 85% unconscious • Influenced by the crowd • Motivated by reward & recognition
85%
FORCE vs. FUN
OLD WAYS DON’T WORK
TERABYTES OF (OPEN) DATA
MapMyWALK
QUANTIFIED SELF
LONDON
35% Under 2 km
50% Under 3 Km
0.15km/h Average speed
CAR JOURNEYS IN LONDON
QUANTIFIED COMMUNITY
THE SOLUTION ?
WALK THE TALK
Games Behavioural Insights
Pester Power
Open Data
WALK THE TALK
START INSTALL SENSORS
FINISH
HAPPIER SAFER
HEALTHIER CITIES
3
2DESIGN LAB
ENGAGE
COMMUNITY
BETA TESTING
kids & experts
BUILD
SCALE
AGGREGATED DATA
PUBLIC INFOGRAPHICS
PUBLIC SCREENS
PUBLIC SCREENS
NEXT STEPS
PHYSICAL MANIFESTATIONS
HOW IT WORKS
1• Kids download app (+ 10 points) • Creates Profile
2 • Recruits adults (5 points per adult) 3 • Adults pledge amended behaviour
Each Adult 5 points
4 • Adults walk • Points Aggregated5 • Kids achieve milestones and get more points
6
Public Signalling
7Kids - level up/vouchers to share with team
School - Leader Board + Star monthly local prize
• Prizes
Public Signalling / Events
HOW IT WORKS
Walk The Talk
I AM HERE
1 KM
2 KM (10 POINTS)
3 KM (20 POINTS)
4 KM (40 POINTS)
5 KM (50 POINTS)
TIME DATE POINTS
WHERE AM I - LAMBETH TEAM KIEL
Y
Walk The Talk Digital Leader Board
TIME DATE
400 POINTS 385 POINTS 370 POINTS 300 POINTS 280 POINTS
Schools
School 2 400 POINTS
School 4 385 POINTS
School 5 370 POINTS
School 1 300 POINTSSchool 3 280 POINTS
Teams
STAR PRIZE WINNER
Beta 1
SCALE AND REACH
2014 2015 2016
3
Beta 2 Live
LondonNational
5 75 1500 18k
60 kids 600 adults
300 kids 3000 adults
2 million kids 20 million adults
900 kids 9000 adults
180k kids 1.8m adults
Beta Test in Lambeth
BENEFITS TO LOOP LABS
Reach
Accepted currency
Infrastructure
Partners
BENEFITS TO NECTAR
Positive PR
Access Local Retailers
Brand Alignment
Social WOM
CSR
Acquisition
+KIDS +COMMUNITY +COUNCIL +INDUSTRY +RESEARCH
DESIGN LAB 24TH FEBRUARY