I would like to play golf today.

So that means today I will...

C H E C K T H E W E AT H -ERREPORTCALLTO-M A K E A T E E T I M E -D R I V E TOT H E G O L F-C O U R S E C H E C K I -N A T T H E F R O N T -D E S K P I C K U P A S -CORECARDTEEOFF-KEEPTRACKOFMYS-TAT S K E E P T R A C K -OFMYSCORETRYTO-BEATMYPERSONAL-B E S T S E A R C H F O R -YARDAGEMARKERS-GETSOMEDRINKSTO-TA L K A B O U T T H E R -O U N D A D D U P M Y - S C O R E D O U B L E - C H E C K M Y S C O R E -

To do all that, I’ll have to...

U S E M YC O M P U T E R -USEMYCELLPHONE-DRIVETOTHECOUR-SEGOINTOTHECLUB-HOUSEREMEMBER-TOPICKUPASCORE-CARDMAKESUREIDO-NTBREAKTHEPENCIL-FUMBLETHROUGHMY-BAGFORTHERANGE-FINDERKEEPTRACK-O F S T R O K E S I N M Y -HEADMAKESURETHE-SCORECARDDOESNT-BLOWAWAYADDUP-M Y S C O R E I N M Y -H E A D D R I V E B A C K -H O M E G E T B A C K -O N M Y C O M P U T E R -

(that’s a lot)

Why can’t I do that all in

one place?

(

Looper is the only way to seamlessly connect a golfer to their home course.( )

CaddieBridgeConnect

MissionThe brand will enhance and simplify the expe-rience of the local golfer interacting with their home golf course.

BenefitLooper streamlines the operations of the golf course and gives the golfer a more personalized user experience

VisionTo be the leading provider of local golf gourse in-formation and on-course player assistance.

PositioningOur brand is better than other apps and services because it is tailored to your specific golf course.

ValuesThe brand is trustworthy because it works with your specific golf course and becomes a member of your community

StylingThe main focus of the styling will be organization and the user experience. Every piece of the styling will have a purpose.

Functional

Looper is the only system

that seamlessly connects

me to my golf course

Mental

Looper makes my life

easier because it allows

me to make tee times

and check news from

anywhere, at any time.

Spiritual

Looper promotes family

time and is aware of my

fast-paced, technology-

driven life.

Social

Looper allows me to

coordinate events and

communicate with other

golfers who share my

interests.

App

Website

ShowDisplay

Software

BlogMail

Posters

LeaveBehind

Letter

BusinessCard

“L”

Flags Audience

Sup.Colors?

Type

Brand Hero #1

David FehertyFeherty is a writer and broadcaster

who is known for being witty, but

knowledgeable. He generally reports

from down on the course, rather than

from the broadcast booth. Though he

provides comic relief much of the time,

he balances that out with reliable

insight and relatability.

Brand Hero #1

Rickie FowlerFowler is one of the most popular

young players on tour. He is statistically

the fastest player (based on shots

per second). Rickie is known for

challenging the traditional style of golf

attire. His clothes are brightly colored

and have a more youthful fit.

C:M:Y:K:

C:M:Y:K:

C:M:Y:K:

C:M:Y:K:

78557972

00030

78298214

1000030

(PRIMARY WORDMARK)

(REVERSED “L” INITIAL)

(MASCOT)