looking to find value for your value proposition ?
Post on 21-Oct-2014
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Looking to Find Value for Your Value Proposition?Consider these areas that can make a differenceTRANSCRIPT
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Looking to Find Value for Your Value
Propositions?
Consider these areas that can
make a difference
Digital Spark Marketing
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How do you make a
difference to someone who
has infinite choice?
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How Customers Perceive Value
Experiences they receive
Price they pay
In comparison to competing alternatives
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VPs are based on insights that you gain about your customers, competition, and your changing market conditions
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Consider These Sources of Customer
Value for Your VP
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Value in Customer Collaboration
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Value in Customer Service
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Value in Guarantee No Questions Asked
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Value in Piece of Mind
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Value in Market Trust
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Value in New Ways of Doing
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Value in Being the Very Best in What You Do
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Employ Twitter to instantly connect
users with in-house technical
experts
Value in Customer Communications Experience
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Value in Having and Sharing the Best Expertise
Many successes = many referrals
Quality, innovations, patents, awards
Domain expertise built trust
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FINAL THOUGHTS
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The most important concept that a market-focused
organization pursues is that of end result benefit.
- Lanning/Phillips
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Thank You !
www.digitalsparkmarketing.com
Digitalspark.tumblr.com
Twitter: @mikeschoultz
Digital Spark Marketing
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Digital Spark Marketing