Investment Memorandum

Toronto April 2012

Restaurant, Lounge Bar, Music Club in downtown Toronto

with modern marketing policy

* - Draft name

Dmytro Usmanov I am passionate about two things: cooking and marketing.

It is our family tradition to cook and experiment in the kitchen to

impress and satisfy people who surround us.

Sixteen years in marketing for international companies, owner

of the advertising agency, intercontinental traveler who’s always

looking for something new in multicultural cooking traditions of

Mediterranean, Asian, American, and European cuisines.

A connoisseur of fine wines. A great music and art lover.

Cell: +1 (416) 389.54.42

E-mail: dmytro.usmanov@gmail.com

Great food &

Great Business

Urban Philosophy

World Menu: The restaurant is committed to serve food that is healthy, delicious and at reasonable prices. Cuisine is a matter of change due to seasonal products and includes a wide range of soups, salads, and specialties. Our restaurant changes and moves forward together with the whole world! Every day we prepare something new for our guests.

Entertainment : The program features a wide ranging entertainment - live shows, dancing, performances, DJ sets, and other talents, etc.

Community: The restaurant and music club will be a community center for young professionals in the art and advertising business, film and TV production, hip culture, and music industry.

Menu Concept

Transforming Menu The menu will vary every day but the most popular dishes will remain. There will be “months” or “weeks of a cookbook”. We will find and choose a definite old cookbook and prepare dishes from its list which mostly suite our idea using local products.

Fresh and Seasonal Products The restaurant will feature a direct delivery from organic food & drink producers. Producers may have their presentations and specialized “promotion weeks” introducing their unique product.

Best World Experience We travel around the world and collect the best recipes. Some new and rare cuisines for Canadian market will be introduced to the audience: Georgian, Ukrainian, Middle Eastern etc.

Exclusive Own Products As a house specialty the restaurant will produce fresh home made sauces. Also, we will prepare home made liquors from seasonal berries, fruits and spices. Special deals with wineries who will make the exclusive branded wines.

Events

On the weekends during the day there will be a cooking school where common patience for food will be combined with networking, hanging out and tasty lunch. We are open to corporate events, private parties, world national holidays, etc. We will get kosher products for Hanukah, sell food after sunset during Ramadan, bake blinis in the end of winter celebrating Maslennitsa, propose fresh herring when New Catch Holland Herring - ”Hollandse Nieuwe” - days begin, Catholic or Orthodox Easter - we celebrate both! The venue will also be equipped to handle small rock bands performances and other artists. Trendy musicians, DJs and artists will be invited to dine and play.

Our restaurant doors are open for everybody who is seeking for a good meal.

We are glad to see young professionals from advertising and design agencies, fashion designers, architects, OCAD University students, film producers, musicians and artists to dine, party, drink and meet each other at our place. We welcome people who are fond of music, always seeking something new and exciting, ready to meet like-minded persons. Lots of young talents will be opened on our stage with our help. There’s a place of freedom and expression!

Community

Interior and Mood Open kitchen - so the guests may see the process of cooking, clean working place, fresh products, and cooking over an open fire Music policy :

NYC jazz compilations during the morning breakfast;

Latest American & European indie releases during the brunch and lunch;

Latest dance floor fillers or lounge classics during the lunch and evenings;

Vinyl playing DJs will be welcomed Interior:

- Tables for 2/4 persons - Bar counter - Chairs and armchairs - Little stage for artists and DJ - Patio for warm season - NYC style urban lounge

Max. Capacity Max. weekly traffic

Tables: 42 1.960

Bar: 20 650

Go-To Market

Special offers, events and promotions will be constantly announced in social media. We will meet and invite interesting people to our restaurant telling them about our new propositions and events. Journalists from NOW Magazine, CTV and CP24 channels will be our guests. As a part of marketing policy some evenings will be dedicated to “Be A DJ For Your Company” events where everyone who can use turntables may introduce himself/herself to the audience and play his/her selection of tracks.

Milestones

Expected starting date:

Positive Income:

Break-Point:

2012 June

2013 July

2014 December

2012 2013 2014 2015

Staff 18 23 25 29

Table customers, persons 9,594 39,780 58,500 77,220

Bar customers, persons 3,100 12,852 18,900 24,948

Events customers, persons 1,328 5,508 8,100 10,692

Out customers, persons 11,176 44,880 66,000 87,120

Revenue, ths $ 583 $ 2,405 $ 3,537 $ 4,669

Cost, ths $ 1,176 $ 2,327 $ 2,463 $ 2,709

EBITDA, ths $ (592) $ 77 $ 1,073 $ 1,959

Cashflow $ (982) $ (926) $ 8 $ 1,713