OUR PUBLIC

► TOP 10 countries and regions ( visitors)

LOOK DEEPER INTO SIAL CHINA

Shanghai

OUR OFFER

· More than 68 000 visitors worldwilde· 96% of visitors satisfaction rate· 92% of visitors return intention

· 86% of exhibitors satisfaction rate· 87% of exhibitorsrecommendation rate · 90% return on investment if available return intention

► Top 10 pavilions: Korea, USA, Poland, Turkey, France, Spain, India, Netherlands, Australia, Germany

Korea, Hong Kong, Taiwan, Thaïland, AustraliaMalaysia, Turkey, Japan, Singapore, Russia

Visit our exhibitors from 90+ countries and their national pavilions

28%

38%

Asia

3%4%

9%

10%

OceaniaAfrica

Latin America

North America

Europe

MiddleEast

8%

► Exhibitors testimonial Very busy with good leads The scale of the event is significant A huge marketplace with enormous potential

► TOP 3 exhibitors’ objectivesDevelop business in China Launch new products or new range of products Develop the sales network

► TOP 3 visitors’ objectivesTo find new suppliers To find about new trends, marketTo find new products

Product Sectors @ SIAL CHINA

Retail & TradeCatering & Food Service

FoodManufactures/ Processors

16%

19%56%

9%Services & Others

► Visitors profile by business

92% of visitors were decision makers or influencers

► Visitors interest of products - Top 10

26% 24% 22%20% 20% 18%16% 15% 15% 14%

Meat / Poultry / Game

BakeryConfectioner Organic

ProductsGourmet &Fine Food

Wines Frozen Foods Fruits &

Vegetables

Dairy Products,Eggs

HealthProducts & FoodSupplement

OUR MARKET · 1,370 million citizens + 0.52% annual growth rate of population· China has 350 million of middle class· China became the world’s biggest exporter ($2,343 billion in 2014) and largest importer ($1960 billion in 2014)· Food consumption +11% CAGR forecast to 2016 +12%· Soft drink sales +10.3% CAGR forecast to 2016 +13% · Mass grocery retail sales +13.9% CAGR forecast to 2016+9.2%· China’s import policies vary depending on the commodity, it has been increasingly importing oilseeds, oils, cotton, grains, meat and dairy, and processed foods.

GET INSPIRED BY SIAL CHINA

Media coverage elements + marketing actions

All details about features/ events

(Recommended)

La Cuisine by SIALInpartnership with WACS. 25 chefs and 6 judges within 7 original culinary demos in 2015.

SIAL Innovation94 selected innovative products from 56 companies from 22 worldwide countries and regions in 2015

Retail & Hospitality Forum23 speakers within14 new and central conference set, to talk about global stakes in 2015.

After SIAL Party (by invitation only)Premium networking party on cruise Captain 5 along Huangpu river- taste and experience our exhibitors' wines.

GET MAXIMUM COVERAGE

World TourHelp you understand the specific characteristics of the food market by geography area.

SAVE THE DATE: 05TH - 07TH MAY 2016

Contact us: info@comexposium-sh.com www.sialchina.com

712journalists

onsite

14press

conference

505media

supports

992press clipping

3TV broadcasts

105,611website visits

485members

833members

335members

12,313members

Exhibitor and professional visitors match-making system (2,738 appointments were initiated, 1,119 visitors and 754 exhibitors involved. 79 successful online appointments)

We are very happy to be here in SIAL in Shanghai, so wonderful opportunities to meet a lot of our customers. It’s very cost-effective for us to come here to see so many buyers and the largest part in the world. With California Walnuts, it’s a very successful event for us and a great program we are glad to be part of it.- Michael Poindexter CEO of

Poindexter Nut Company

from USA - Guest Country of

Honor 2015

Excellent show, recommended to everyone Its great place to make business in Asia Be here if you want to sell product into China Very interesting and important trade show A good expo to source for new ideas and innovations

► Visitors testimonial :

► Officals Media parteners

Wine Innovation ForumKeynote speaker: Debra Meiburg (MW). 18 wine expertswith 21 top showcasing.

Master Classes8 professional wine tasting settings in a dedicated room.

Best Buy China CompetitionInpartnership with WINE 100. 10 Best Buy, 9 Honor awardsand 1 exhibitor Best Buy are awarded in 2015.

PolandGuest Country of Honor 2016

► Match making

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