look before you leap: tips for making the career switch (by @brandyourself)
DESCRIPTION
Whatever your reason may be for moving on to greener career pastures, making any career switch is a huge step. But (when done right) can be one of the best things for you. Follow BrandYourself co-founder Patrick Ambron's leap into starting BrandYourself, lessons learned and how you can best position yourself for making your own career leap. *Originally presented at General Assembly 8/14TRANSCRIPT
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Look Before you leap- Making the career switch -
Patrick Ambron | Co-founder & CEO |brandyourself.com
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• My background
• making the leap to start brandyourself
• how you can make the leap too
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how brandyourself came to be
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this is pete.star student. top internship candidate.
BrandYourself co-founder.
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Peter Kistler
when hiring managers googled “pete kistler” they didn’t find the star student…
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they found pete kistler the criminal
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same name, two very different people
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pete had to fix his results immediately
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this guy
Unfortunately, Pete wasn’t:
this guy
or
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Names are Googled Every DayHR departments Required to
Google Candidates
we realized this is a big problem for a lot of people
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we made it our mission to help everyone put their
best foot forward online
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?we launched in 2010 at Syracuse university:No marketing Budget, no resources, no clue
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it started with a lot of building
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and rebuilding
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and more rebuilding
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50 full-time employees over 300,000 Customers
$5 Million in funding Inc’s 35 under 35
Where we are now
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why make the career switch?
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I’m not learning anything
i hate my job
I want to set my own hours
I want to be part of something bigger
I want to do what I love
i want to be my own boss
I work with “old” people
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How to make the change & get out there
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freelancework for a Startup
build something
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Freelance
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Decide on what you can offer
• writing
• Marketing
• Design
• Project management
• Finance
• programming
• Teaching/Tutoring
• Administrative
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where to find freelance gigs
*don’t be afraid of offering free services to the right people
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work for a startup
*yes, we’re hiring!
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where to find startups
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build something
*a much larger convo for another day
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How to brand Yourself for the next step
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Get on Social Media1
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GET A domain NAME2YOURNAME.COM yourname.net yourname.org
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Create a Personal Website3
*include your portfolio (show off your skills)
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start a blog related to your skill4
*write about things related to your new career
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5 USE YOUR REAL NAME
good: Not so good:
@johnsmith @bigj151
*so search engines can find THE content about you
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A SOLID ONLINE PERSONAL BRAND WILL HELP POSITION YOU FOR
YOUR NEW CAREER
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and help you make the leap
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Thanks!
website: brandyourself.com
Email: [email protected]
Phone: 315-565-1799
need help branding yourself for the next step?
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<a href="https://www.flickr.com/photos/22643961@N00/206770217/">Lumatic</a> via <a href="http://compfight.com">Compfight</a> <a href="https://www.flickr.com/help/general/#147">cc</a>
<a href="https://www.flickr.com/photos/39276305@N08/4455129423/">Christophe Kiciak</a> via <a href="http://compfight.com">Compfight</a> <a href="https://www.flickr.com/help/general/#147">cc</a>
Orange pencil
swing leap
Photo Credit: <a href="https://www.flickr.com/photos/99750387@N07/9427075940/">mahashaheen</a> via <a href="http://compfight.com">Compfight</a> <a href="https://www.flickr.com/help/general/#147">cc</a>
fish bowl leap
photo sources