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LONG LONG Tom Peters’ X25* Tom Peters’ X25* EXCELLENCE. EXCELLENCE. ALWAYS. ALWAYS. Bloomberg Leadership Series/School of Public Health Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 Johns Hopkins University/02 April 2007 * * In Search of Excellence In Search of Excellence 1982-2007 1982-2007

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Page 1: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

LONGLONG

Tom Peters’ X25*Tom Peters’ X25*

EXCELLENCEEXCELLENCE. ALWAYS.. ALWAYS.

Bloomberg Leadership Series/School of Public HealthBloomberg Leadership Series/School of Public HealthJohns Hopkins University/02 April 2007Johns Hopkins University/02 April 2007

**In Search of ExcellenceIn Search of Excellence 1982-2007 1982-2007

Page 2: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

“I am often asked by would-be entrepreneurs seeking escape from life within huge corporate structures, ‘How do I build a small firm for myself?’ The

answer seems obvious: Buy a Buy a very large one very large one and just waitand just wait.”.”

—Paul Ormerod, Why Most Things Fail: Evolution, Extinction and Economics

Page 3: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

““It is It is notnot the the strongest of the strongest of the

species that survives, species that survives, nornor the most the most

intelligent, but intelligent, but the the one most one most responsive responsive

to changeto change.”.” —Charles Darwin

Page 4: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

Importance of Success Factors by Various “Gurus”/(Unreliable) Estimates by Tom Peters

Strategy Systems People Passion

Porter Porter 50%50% 2020 20 10 20 10

Drucker 25% Drucker 25% 3535 25 15 25 15

Bennis 25% 20 30 Bennis 25% 20 30 2525

Peters 15% 20 Peters 15% 20 4040 2525

Page 5: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

““Hard” Stuff/ Hard” Stuff/ Analysis: Analysis: 2525%%

“Soft” Stuff/“Soft” Stuff/Politics: Politics: 7575%%

Page 6: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

Disease/Branch of Medicine vs Disease/Branch of Medicine vs Health/Social Reform/Prevention via Health/Social Reform/Prevention via

Community EffortCommunity Effort

Research vsResearch vs Running a Health Department Running a Health Department

Specialized Education vs Specialized Education vs Popular EducationPopular Education

Germans vs EnglishGermans vs English

Wickliffe Rose vs William WelchWickliffe Rose vs William Welch

Haaavad vs JHUHaaavad vs JHU

Page 7: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

Why in the Why in the

World did World did youyou

go to go to SiberiaSiberia??

Page 8: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

Excellence1982: The Bedrock “Eight Basics”Excellence1982: The Bedrock “Eight Basics”

1. A Bias for 1. A Bias for ACTIONACTION2. Close to the 2. Close to the CUSTOMERCUSTOMER3. 3. AutonomAutonomy and y and EntreEntreppreneurshireneurshipp4. Productivity Through 4. Productivity Through PEOPLEPEOPLE5. 5. Hands OnHands On, , Value-DrivenValue-Driven6. 6. Stick toStick to the Knitting the Knitting7. 7. SimSimpplele Form, Form, LeanLean Staff Staff8. Simultaneous 8. Simultaneous Loose-TightLoose-Tight Properties”Properties”

Page 9: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

The Peters The Peters PrinciPrincipplesles:: Enthusiasm. Enthusiasm.

Emotion. Emotion. Excellence.Excellence. Energy. Energy. Excitement. Service. Growth. Excitement. Service. Growth.

Creativity. Imagination. Vitality. Creativity. Imagination. Vitality. Joy. Surprise. Independence. Joy. Surprise. Independence. Spirit. Community. Limitless Spirit. Community. Limitless human potential. Diversity. human potential. Diversity. Innovation. Design. Quality. Innovation. Design. Quality. Entrepreneurialism. Wow.Entrepreneurialism. Wow.

Page 10: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

Why I Work/Stuff I Care AboutWhy I Work/Stuff I Care About**“Hard is soft. Soft is hard.” Social stuff, Emotional stuff =“Hard is soft. Soft is hard.” Social stuff, Emotional stuff = Good stuff = The Right Stuff! Good stuff = The Right Stuff! **Mess = Normal = Reality. Rationality = Delusional. Mess = Normal = Reality. Rationality = Delusional. Non-linearity = Life 101. Non-linearity = Life 101. (Embrace it! Design accordingly!)(Embrace it! Design accordingly!)**Failure = Normal/Necessary/Good! “Reward excellent failure.Failure = Normal/Necessary/Good! “Reward excellent failure. Punish mediocre success.” “Fail faster. Succeed sooner.” Punish mediocre success.” “Fail faster. Succeed sooner.” “Fail. Forward. Fast.” Fail. Sam Walton Secret #1: Fail. Fast. “Fail. Forward. Fast.” Fail. Sam Walton Secret #1: Fail. Fast.**Do > Think. Act > Talk. Action bias! RELENTLESSDo > Think. Act > Talk. Action bias! RELENTLESS EXPERIMENTATION! R.F.A./Ready. Fire. Aim. EXPERIMENTATION! R.F.A./Ready. Fire. Aim. S.A.V./Screw Around Vigorously. S.A.V./Screw Around Vigorously.**Decentralization = Holy writ = More independent tries.Decentralization = Holy writ = More independent tries.**Success for Mortals: Indirection. SkunkWorks. End Runs.Success for Mortals: Indirection. SkunkWorks. End Runs. Parallel Universe. 4F/Find a Fellow Freak Faraway. Parallel Universe. 4F/Find a Fellow Freak Faraway. Demos. Heroes. Stories. Demos. Heroes. Stories.**The “Missing 98%”: Implementation-Execution. The “Missing 98%”: Implementation-Execution. **Strategic planning, limits thereto. Severe.Strategic planning, limits thereto. Severe.**Pitiful performance of Huge Companies. Needed: C.D.O./Pitiful performance of Huge Companies. Needed: C.D.O./ Chief Destruction Officer. Chief Destruction Officer.**Severe limits to scale advantage. Mega-mergers = Stupid.Severe limits to scale advantage. Mega-mergers = Stupid.**“Built to last.” Why??? Instead: Built to change the world.“Built to last.” Why??? Instead: Built to change the world.**People First! People Power! Best “Roster” Wins. HR (should)People First! People Power! Best “Roster” Wins. HR (should) rule! Leaders “ rule! Leaders “DODO” People! Respect-Appreciation Rules!” People! Respect-Appreciation Rules!**Freaks for Freaky Times!Freaks for Freaky Times!

Page 11: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

EXCELLENCE. EXCELLENCE. INNOVATE. INNOVATE.

OR. OR. DIE.DIE.

Page 12: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

TheThe Mess Mess IsIs TheThe

Message! Message! Period!Period!

Page 13: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

The Mess Is the Message! Period!An Economic Interpretation of the ConstitutionAn Economic Interpretation of the Constitution

of the United States of the United States —Charles Beard (1913)

The Box: How the Shipping Container Made the World The Box: How the Shipping Container Made the World Smaller and the World Economy BiggerSmaller and the World Economy Bigger —Marc Levinson

Tube: The Invention of TelevisionTube: The Invention of Television —David & Marshall Fisher

Empires of Light: Edison, Tesla, Westinghouse, Empires of Light: Edison, Tesla, Westinghouse, and the Race to Electrify the Worldand the Race to Electrify the World —Jill Jonnes

The Soul of a New MachineThe Soul of a New Machine —Tracy Kidder

Rosalind Franklin: The Dark Lady of DNARosalind Franklin: The Dark Lady of DNA —Brenda Maddox

The Blitzkrieg MythThe Blitzkrieg Myth —John Mosier

Page 14: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

LessonsNeed-drivenNeed-driven

A thousand “parents”A thousand “parents”

MessyMessyEvolutionaryEvolutionary

“Trivial”“Trivial”RelentlessRelentless Experimentation Experimentation

Trial Trial & & many, many errorsmany, many errors“Real heroes” seldom around when the battle is won“Real heroes” seldom around when the battle is won

Loooong time for systemic adaptation/sLoooong time for systemic adaptation/s(many innovations) (bill of lading, standard time)

Not …

“Plan-driven”“Plan-driven”The product of “Strategic Thinking/Planning”The product of “Strategic Thinking/Planning”

The product of “focus groups”The product of “focus groups”

Page 15: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

First-level Scientific Success

The smartest guy in the room wins”

Or …Or …

Page 16: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

First-level Scientific Success

FanaticismFanaticismPersistence-Dogged Tenacity

Patience (long haul/decades)-Impatience (in a hurry/”do it yesterday”)

PassionPassionEnergyEnergy

Relentlessness (Grant-ian)

EnthusiasmEnthusiasmDriven (nuts!)

(Brutal?) CompetitivenessEntrepreneurialPragmatic (R.F!A.)

Scrounge (“gets” the logistics-infrastructure bit)

Master of Politics (internal-external)Tactical Genius

Pursuit of (Oceanic) Excellence!High EQ/Skillful in Attracting + Keeping Talent/Magnetic

Prolific (“ground up more pig brains”)

Egocentric

Sense of History-DestinySense of History-DestinyFuturistic-In the Moment

Mono-dimensional (“Work-life balance”? Ha!)

Exceptionally IntelligentExceptionally IntelligentExceptionally Clever (methodological shortcuts/methodological genius)

LuckLuck

Page 17: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

Elizabeth Cady Elizabeth Cady Stanton, Stanton,

Women’s Rights, Women’s Rights, and movements and movements

that rock the that rock the worldworld

Page 18: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

Elizabeth Cady StantonElizabeth Cady Stanton(more or less) (circa 0331.2007)(more or less) (circa 0331.2007)

Page 19: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

ECS:ECS: “She was “She was defeated again and defeated again and

again and again, but again and again, but she continued the she continued the

struggle with struggle with passionate passionate

impatience.”impatience.”

Source: Source: In Her Own Right: The Life of In Her Own Right: The Life of Elizabeth Cady StantonElizabeth Cady Stanton,, Elisabeth Griffith Elisabeth Griffith

Page 20: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

““She had She had survivedsurvived her her husband, husband, outlivedoutlived most most

of her enemies, and of her enemies, and exhaustedexhausted her allies. Her her allies. Her mind remained alert, her mind remained alert, her mood mood optimisticoptimistic, and her , and her

manner manner combativecombative.”.”Source: “Self Sovereign 1889-1902,” Source: “Self Sovereign 1889-1902,” In Her Own Right: The In Her Own Right: The

Life of Elizabeth Cady Stanton,Life of Elizabeth Cady Stanton, Elisabeth Griffith Elisabeth Griffith (50 years down, 25 to go)(50 years down, 25 to go)

Page 21: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

Driven by anger!!Driven by anger!! (not “focus groups”) (not “focus groups”)Great “vision,” no “strategic plan”Great “vision,” no “strategic plan”Whoops: conflicting “vision/s”Whoops: conflicting “vision/s”Execution (& vision) (“Dreamers with deadlines”)Execution (& vision) (“Dreamers with deadlines”)OpportunisticOpportunisticInsane optimismInsane optimismFailure after failure; disappointment after disappointmentFailure after failure; disappointment after disappointment (secret to staying power: Stay pissed off!!) (secret to staying power: Stay pissed off!!)Plan B rulesPlan B rulesChanging cadresChanging cadresOpportunistic alliances (here today, gone tomorrow)Opportunistic alliances (here today, gone tomorrow)“The enemy of my enemy is my friend”“The enemy of my enemy is my friend”Creating events and groups to serve a momentary needCreating events and groups to serve a momentary needWarring leaders (Freud-Jung)Warring leaders (Freud-Jung)Petulance (human frailty amidst a Great Struggle)Petulance (human frailty amidst a Great Struggle)Agile re goal w/o sacrificing VisionAgile re goal w/o sacrificing VisionGo underground for long stretchesGo underground for long stretchesPatience (72 years) & impatiencePatience (72 years) & impatienceRelentless!!!!!!!!!!!!!!!Relentless!!!!!!!!!!!!!!! (WSC: “Success stems from the (WSC: “Success stems from the abilityability to go from failure without losing your enthusiasm”) to go from failure without losing your enthusiasm”)

Page 22: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

Hustle (Seneca, ’48: 5 days)Hustle (Seneca, ’48: 5 days)Fits & startsFits & startsTraitors-desertersTraitors-desertersRadicals (“good”—MLKjr)Radicals (“good”—MLKjr)Radicals (“disruptive”—Stokely)Radicals (“disruptive”—Stokely)ModeratesModeratesMentorsMentorsSchismsSchismsSetbacks (again & again & again—incl lost ground) Setbacks (again & again & again—incl lost ground) (“2-9” = Great record) (“2-9” = Great record)“Get off” on the “politics” (TP: “Life is politics—“Get off” on the “politics” (TP: “Life is politics— the rest is details.”) the rest is details.”)Managing the goal down to get to the doable (but not losingManaging the goal down to get to the doable (but not losing sight of the main game in the process) sight of the main game in the process)Small winsSmall wins“Externalities” (Civil War)“Externalities” (Civil War)Small Band of Sisters (<10; Seneca Falls 1848)Small Band of Sisters (<10; Seneca Falls 1848)Coherent, factual, emotional storyCoherent, factual, emotional storyStory altered at the margin to attract specific adherentsStory altered at the margin to attract specific adherentsStory tellers Story tellers (superb, relentless public communicators)(superb, relentless public communicators)

Page 23: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

TRY IT.TRY IT.

Page 24: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

try it. Try it. Try it. try it. Try it. Try it. Try it. Try it. Try it.Try it. Try it. Try it.

Try it. Try it. Try it. Try it. Screw it Screw it up.up. Try it. Try it. Try Try it. Try it. Try

it. Try it. Try it. Try it. it. Try it. Try it. Try it. Try it. Try it. Screw it up.Screw it up. it. it. Try it. Try it. try it. Try it. Try it. try it. Try it.Try it. Screw it up.Screw it up.

Try it. Try it. Try it. Try it. Try it. Try it.

Page 25: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

do do things.things.

Page 26: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

““We have a We have a ‘strategic plan.’ ‘strategic plan.’ It’s called It’s called doing doing thingsthings.”.” — Herb Kelleher

Page 27: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

drill.drill.

Page 28: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

“This is so simple it sounds stupid, but it is amazing how few oil people really

understand that you only you only find oil if you find oil if you drill wellsdrill wells.. You may

think you’re finding it when you’re drawing maps and

studying logs, but you have to drill.”

Source: The Hunters, by John Masters, Canadian O & G wildcatter

Page 29: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

try try things.things.

Page 30: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

““We made mistakes, of course. Most of them were We made mistakes, of course. Most of them were omissions we didn’t think of when we initially wrote the omissions we didn’t think of when we initially wrote the

software. software. We fixed them by doing it over and over, We fixed them by doing it over and over, again and again.again and again. We do the same today. While our We do the same today. While our competitors are still sucking their thumbs trying to competitors are still sucking their thumbs trying to

make the design perfect, we’re already on prototype make the design perfect, we’re already on prototype

versionversion ##55.. By the time our rivals areBy the time our rivals are

ready with wires and screws, we are on versionready with wires and screws, we are on version

##1010.. It gets back to It gets back to

planning versus actingplanning versus acting: : We act We act from day onefrom day one; ; others plan how others plan how toto planplan——for monthsfor months.”.” —Bloomberg by —Bloomberg by

BloombergBloomberg

Page 31: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

Screw. Screw. things.things.

Up.Up.

Page 32: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

““FAIL, FAIL FAIL, FAIL AGAIN. FAIL AGAIN. FAIL BETTER.”BETTER.”

—Samuel Beckett

Page 33: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

““Fail .Fail . Forward. Forward.

Fast.”Fast.”High Tech CEO, Pennsylvania

Page 34: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

““Fail faster. Fail faster. Succeed Succeed Sooner.”Sooner.”

David Kelley/IDEO

Page 35: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

““RewardReward excellent failures.

PunishPunish mediocre

successes.”Phil Daniels, Sydney exec

Page 36: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

try.try.Miss.Miss.try.try.

Page 37: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

READY.READY.FIRE!FIRE!AIM.AIM.

Ross Perot (vs “Aim! Aim! Aim!” /EDS vs GM/1985)

Page 38: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

No try. No try. No deal.No deal.

Page 39: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

““You miss You miss

100100%% of of the shots you the shots you never take.”never take.”

—Wayne—Wayne GretzkyGretzky

Page 40: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

““Intelligent people Intelligent people can always come up can always come up

with intelligent with intelligent reasons to do reasons to do nothing.”nothing.” —Scott Simon—Scott Simon

Page 41: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

Find ’em!Find ’em!

Page 42: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

Innovation Innovation “Tool”/“Source” # 1:“Tool”/“Source” # 1:

Pissed Off Pissed Off Person/ Person/ PeoplePeople

Page 43: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

PlannersPlannersvs

SearchersSearchers

Page 44: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

““Where Where pplannerslanners ** raise high expectations raise high expectations but take no responsibility for meeting them, but take no responsibility for meeting them,

searcherssearchers prefer to work case-by-case, prefer to work case-by-case, using trial and error to tailor solutions to using trial and error to tailor solutions to

individual problems, fully aware that most individual problems, fully aware that most remedies must be homegrown.” remedies must be homegrown.” ——WSJWSJ, 0822.06 (on malaria , 0822.06 (on malaria

eradication, eradication, and hedge fund manager Lance Laifer)and hedge fund manager Lance Laifer)

[*“Planners [*“Planners [WHO, World Bank, etc][WHO, World Bank, etc] see poverty as a see poverty as a technical engineering problem that their technical engineering problem that their

answers will solve.” answers will solve.” —William Easterly—William Easterly]]

“All sorts of approaches need to be “All sorts of approaches need to be tried and we need feedback.” tried and we need feedback.” —Roger Bate—Roger Bate

Page 45: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

“Somewhere in your organization, groups of

people are already doing things differently and

better. To create lastinTo create lastingg chanchangge, find these areas of e, find these areas of ppositive deviance and fan ositive deviance and fan

the flamesthe flames.”.” —Richard Tanner Pascale & Jerry Sternin, “Your Company’s Secret Change Agents,” HBR

Page 46: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

““Some people look for Some people look for things that went wrong things that went wrong

and try to fix them. I and try to fix them. I look for look for things that things that

went right,went right, and try to and try to build off them.”build off them.” —Bob Stone (Mr

ReGo)

Page 47: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

Demos!Demos! Heroes! Heroes! Stories!Stories!

Page 48: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

REAL Org Change: Demos & ModelsDemos & Models (“Model (“Model

Installations,” “ReGo Labs”)/ Installations,” “ReGo Labs”)/ HeroesHeroes (mostly extant: “burned to (mostly extant: “burned to

reinvent gov’t”)/ reinvent gov’t”)/ StoriesStories && StorytellersStorytellers (Props!)/ (Props!)/

ChroniclersChroniclers (Writers, Videographers, Pamphleteers, Etc.)/ (Writers, Videographers, Pamphleteers, Etc.)/

CheerleadersCheerleaders && RecognitionRecognition (Pos>>Neg, Volume)/ (Pos>>Neg, Volume)/

New LanguageNew Language (Hot/Emotional/WOW)/ (Hot/Emotional/WOW)/ SeekersSeekers

(networking mania)/ (networking mania)/ ProtectorsProtectors/ / Support GroupsSupport Groups/ /

End Runs—“Pull Strategy”End Runs—“Pull Strategy” (weird alliances, weird (weird alliances, weird

customers, weird suppliers, weird alumnae-JKC)/ customers, weird suppliers, weird alumnae-JKC)/ Field “Real Field “Real People” FocusPeople” Focus (3 COs) (long way away)/(3 COs) (long way away)/

SpeedSpeed (O.O.D.A. Loops—act before the “bad guys” can react) (O.O.D.A. Loops—act before the “bad guys” can react)

C.f., Bob Stone, C.f., Bob Stone, Lessons from an Uncivil ServantLessons from an Uncivil Servant

Page 49: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

Why Do I love Freaks?

(1) Because when Anything Interesting happens … it was (1) Because when Anything Interesting happens … it was a a freakfreak who did it. (Period.) who did it. (Period.) (2) (2) FreaksFreaks are fun. (Freaks are also a pain.) (Freaks are are fun. (Freaks are also a pain.) (Freaks are never boring.) never boring.) (3) We need (3) We need freaksfreaks. Especially in freaky times. (Hint: . Especially in freaky times. (Hint: These are freaky times, for you & me & the CIA & the These are freaky times, for you & me & the CIA & the Army & Avon.) Army & Avon.) (4) A critical mass of (4) A critical mass of freaks-in-our-midstfreaks-in-our-midst automatically make us-who-are-not-so-freaky at least automatically make us-who-are-not-so-freaky at least somewhat more freaky. (Which is a Good Thing in freaky somewhat more freaky. (Which is a Good Thing in freaky times—see immediately above.) times—see immediately above.) (5)(5) FreaksFreaks are the only (ONLY) ones who succeed—as are the only (ONLY) ones who succeed—as in, make it into the history books. in, make it into the history books. (6) (6) FreaksFreaks keep us from falling into ruts. (If we listen to keep us from falling into ruts. (If we listen to them.) (We seldom listen to them.) (Which is why most them.) (We seldom listen to them.) (Which is why most organizations are in ruts. Make that chasms.)organizations are in ruts. Make that chasms.)

Page 50: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

““Normal” Normal”

= = “o “o forfor 800”800”

Page 51: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

“The The Bottleneck Bottleneck

Is at the Top Is at the Top of the of the

Bottle”Bottle”“Where are you likely to find people with the least diversity of

experience, the largest investment in the past, and the greatest reverence for industry dogma:

AtAt thethe totop!”p!”

— Gary Hamel/Harvard Business Review

Page 52: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

EXCELLENCE. EXCELLENCE. WOMEN.WOMEN.

RULE.RULE.PERIOD/PERIOD/

Page 53: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

““Forget Forget ChinaChina, , IndiaIndia and the and the

InternetInternet: Economic : Economic Growth Is Driven Growth Is Driven

by by WomenWomen.”.” —Headline,

Economist, April 15, 2006, Leader, page 14

Page 54: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

Women’sWomen’s Trifecta+ Trifecta+

**BuyBuy * *WealthWealth

**LeadLead

++ECLIPSE OF ECLIPSE OF MALESMALES

(Old/Retire; Young/Poorly educated)

Page 55: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

The Perfect Answer

Jill and Jack buy slacks in black…

Page 56: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence
Page 57: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

Selling to men:Selling to men: The The TRANSACTIONTRANSACTION Model Model

Selling to Women:Selling to Women: The The RELATIONALRELATIONAL Model Model

Source: Source: Selling to Men, Selling to WomenSelling to Men, Selling to Women, Jeffery Tobias Halter, Jeffery Tobias Halter

Page 58: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

“Women don’t buy

brands. They They join themjoin them.”.”

EVEolution

Page 59: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

“One thing is certain: Women’s rise to power, which is linked to the increase in wealth per capita, is happening in all domains and at all

levels of society. Women are no longer content to provide efficient labor or to be consumers with rising budgets and more autonomy to spend. … This is just the beginning. The

phenomenon will only grow as girls prove to be more successful than boys in the school

system. For a number of observers, For a number of observers, we have already entered the age we have already entered the age of ‘womenomics,’ the economy as of ‘womenomics,’ the economy as

thought out and practiced by a thought out and practiced by a woman.”woman.” —Aude Zieseniss de Thuin, Financial Times, 10.03.2006

Page 60: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

““AS AS LEADERS, LEADERS, WOMEN WOMEN

RULERULE:: New Studies find

that female managers outshine their male counterparts in almost every measure”

TITLE/ Special Report/ TITLE/ Special Report/ BusinessWeekBusinessWeek

Page 61: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

Women’s Strengths Match New Women’s Strengths Match New Economy ImperativesEconomy Imperatives:: Link [rather than rank] Link [rather than rank]

workers; workers; favor interactive-collaborative leadership favor interactive-collaborative leadership style [empowerment beats top-down decision style [empowerment beats top-down decision

making];making]; sustain fruitful collaborations; comfortable sustain fruitful collaborations; comfortable with sharing information; with sharing information; see redistribution of power see redistribution of power

as victory, not surrenderas victory, not surrender; favor multi-dimensional ; favor multi-dimensional feedback; feedback; value technical & interpersonal skills, value technical & interpersonal skills, individual & group contributions equally;individual & group contributions equally; readily readily

accept ambiguity; accept ambiguity; honor intuition as well ashonor intuition as well as pure “rationality”; pure “rationality”; inherently flexible; inherently flexible; appreciate appreciate

cultural diversitycultural diversity. —Judy B. Rosener, America’s Competitive Secret: Women Managers

Page 62: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

10.610.6

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9494%% of loans to of loans to

…… womenwomen

Page 64: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

Grameen Bank/Mohammed YunusGrameen Bank/Mohammed Yunus

Small can be beautiful & powerful!Small can be beautiful & powerful!People first!People first!Trust!Trust!Women rule!!!!!!!!Women rule!!!!!!!!Giant forests from tiny seedlings!Giant forests from tiny seedlings!Self reliance!Self reliance!Community based!Community based!Self/Small group management!Self/Small group management!Banish the bureaucrats!Banish the bureaucrats!Keep it simple, stupid!Keep it simple, stupid!Hands on!Hands on!Etc.Etc.Etc.Etc.

Page 65: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

10 UNASSAILABLE REASONS WOMEN RULE10 UNASSAILABLE REASONS WOMEN RULE

WomenWomen make [all] the financial decisions. make [all] the financial decisions.WomenWomen control [all] the wealth. control [all] the wealth.WomenWomen [substantially] outlive men. [substantially] outlive men.WomenWomen start most of the new businesses. start most of the new businesses.Women’sWomen’s work force participation rates have work force participation rates have soared worldwide.soared worldwide.WomenWomen are closing in on “same pay for same are closing in on “same pay for same job.”job.”WomenWomen are penetrating senior ranks rapidly are penetrating senior ranks rapidly [even if the pace is slow for the corner [even if the pace is slow for the corner office per se].office per se].Women’s Women’s leadership strengths are exceptionally wellleadership strengths are exceptionally well aligned with new organizational effectiveness &aligned with new organizational effectiveness & value-added imperatives.value-added imperatives.WomenWomen are better salespersons than men. are better salespersons than men.WomenWomen buy [almost] everything—commercial buy [almost] everything—commercial as well as consumer goods.as well as consumer goods.

SoSo whatwhat exactlyexactly isis … … thethe pointpoint ofof menmen??

Page 66: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

Women: Women: Principal Principal Change Change Agents/ Agents/ Health & Health &

FinanceFinance (Yunus.94%, (Yunus.94%, Yunus94Yunus94))

Page 67: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

““In the end, for In the end, for women, it’s women, it’s

always about the always about the children.”children.” (Republican (Republican

Congressperson, upon Speaker Pelosi’s swearing Congressperson, upon Speaker Pelosi’s swearing in)in)

Page 68: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

SKILLS.SKILLS.

Page 69: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

Getting to WOW Getting to WOW Through Mastery of Through Mastery of

… …

The The SalesSales2525..

Page 70: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

AlAl*: *: “I knew my stuff—and it “I knew my stuff—and it waswas

damn good. What I finally damn good. What I finally figured out, after a string of figured out, after a string of ‘unfair’ setbacks, was that I ‘unfair’ setbacks, was that I

wasn’t a good salesman. wasn’t a good salesman. That’s when I started That’s when I started studstudyyining g

top salesmen, and top salesmen, and that’s when I started to meet that’s when I started to meet

with success.”with success.”*Top TV producer for 30 years*Top TV producer for 30 years

Page 71: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

. “Everyone “Everyone lives by lives by selling selling

something.”something.”

– Robert Louis Stevenson

Page 72: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

“TAKE THIS QUICK QUIZ: Who manages more Who manages more things at once?things at once? Who puts more effort into their Who puts more effort into their appearance?appearance? Who usually takes care of the Who usually takes care of the

details?details? Who finds it easier to meet new Who finds it easier to meet new people?people? Who asks more questions in a Who asks more questions in a

conversation?conversation? Who is a better listener?Who is a better listener? Who Who has more interest in communication skills?has more interest in communication skills? Who is more inclined to get involved?Who is more inclined to get involved? Who Who encourages harmony and agreement?encourages harmony and agreement? Who Who

has better intuition?has better intuition? Who works with a longer Who works with a longer ‘to do’ list?‘to do’ list? Who enjoys a recap to the day’s Who enjoys a recap to the day’s events?events? Who is better at keeping in touch Who is better at keeping in touch

with others?”with others?”

Source: Source: Selling Is a Woman’s Game: 15 Powerful Reasons Why Women Selling Is a Woman’s Game: 15 Powerful Reasons Why Women Can Outsell MenCan Outsell Men, Nicki Joy & Susan Kane-Benson, Nicki Joy & Susan Kane-Benson

Page 73: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

Getting Things Done:Getting Things Done: The The

Power & Power &

ImplementationImplementation3434..

Page 74: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

*Send “Thank You” notes!*Send “Thank You” notes! It’s (always) It’s (always)

“all about relationships.” And at the Heart of Effective Relationships is … “all about relationships.” And at the Heart of Effective Relationships is … APPRECIATION. APPRECIATION. (Oh yeah: Never, ever forget a birthday of a co-worker.)(Oh yeah: Never, ever forget a birthday of a co-worker.)

*Bring donuts!*Bring donuts! “Small” gestures of appreciation (on a rainy day, after a long day’s “Small” gestures of appreciation (on a rainy day, after a long day’s work the day before) are VBDs … Very Big Deals.work the day before) are VBDs … Very Big Deals.

*Make the call!*Make the call! One short, hard-to-make call today can avert a relationship crisis One short, hard-to-make call today can avert a relationship crisis that could bring you down six months from now.that could bring you down six months from now.

*Remember: There are no “little gestures” of kindness.*Remember: There are no “little gestures” of kindness. As boss, stopping by As boss, stopping by someone’s cube … for 30 seconds … to inquire about their sick parent will be someone’s cube … for 30 seconds … to inquire about their sick parent will be remembered for … remembered for … 10 years10 years. (Trust me.). (Trust me.)

*Make eye contact!*Make eye contact! No big deal? Wrong! “It” is all about … Connection! Paying No big deal? Wrong! “It” is all about … Connection! Paying attention! Being there … in the Moment … Present. So, work on your eye contact, attention! Being there … in the Moment … Present. So, work on your eye contact, your Intent to Connect.your Intent to Connect.

*Smile!*Smile! Or, rather: SMILE. Rule: Or, rather: SMILE. Rule: Smiles beget smiles. Frowns beget frowns. Smiles beget smiles. Frowns beget frowns. Rule: Rule: WORK ON THIS.WORK ON THIS.

*Smile! (If it kills you.)*Smile! (If it kills you.) Energy & enthusiasm & passion engender energy- Energy & enthusiasm & passion engender energy-enthusiasm-passion in those we work with.enthusiasm-passion in those we work with.

Page 75: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

Presentation Presentation Excellence: Excellence: The The

PresX56PresX56

Page 76: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

““Speech is Speech is power: speech power: speech is to persuade, is to persuade, to convert, to to convert, to

compel.”compel.” —Ralph Waldo Emerson—Ralph Waldo Emerson

Page 77: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

““In classical times when In classical times when Cicero had finished Cicero had finished

speaking, the people speaking, the people said, ‘How well he spoke,’ said, ‘How well he spoke,’ but when Demosthenes but when Demosthenes had finished speaking, had finished speaking,

they said, they said, ‘‘Let us Let us marchmarch.’”.’” —Adlai Stevenson—Adlai Stevenson

Page 78: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

The Interviewing The Interviewing Excellence:Excellence: The IntX31The IntX31

Page 79: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

Interviewing Excellence

1. INTERVIEWING IS AN “ART” WORTH MASTERING! (Think Christiane Amanpour, Mike Wallace)2. Don’t overschedule—2 or 3 in depth interviews are a solid day’s work. (More than that is lunacy and will lead to shallow results.)3. Save, if possible, the “Big Guy/Gal until last—that is, until you know what the hell you’re doing!4. Find a comfy/“safe”/neutral setting. THIS IS ALL IMPORTANT! (Worst case: You on the other side of his/her desk.)5. Start with a little bit (LITTLE) of local small talk. But get some tips on the interviewee ahead of time; he may be one of the “brusque ones” who considers any small talk a waste of his Imperial Time.6. DO YOUR DAMN HOME WORK! (On the interviewee, the subject matter.)7. Concoct a … LONG LIST … of questions. (You’ll only use 10% of it, but that’s okay.)

Page 80: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

““Little Stuff” Little Stuff” (plus): The (plus): The

True True “Basics”“Basics”

Page 81: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

Thank Thank You!You!

Page 82: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

““Courtesies of a small Courtesies of a small and trivial character are and trivial character are

the ones which strike the ones which strike deepest in the grateful deepest in the grateful

and appreciating heart.”and appreciating heart.”

—Henry Clay

Page 83: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

The … Jim Jim Jeffords Jeffords oversighoversigh

t!t!

Page 84: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

The Manager’s Book of The Manager’s Book of Decencies: How Small gestures Decencies: How Small gestures Build Great Companies.Build Great Companies. —Steve Harrison, Adecco

Servant LeadershipServant Leadership —Robert Greenleaf

One: The Art and Practice of One: The Art and Practice of Conscious LeadershipConscious Leadership —Lance Secretan, founder of Manpower, Inc.

Page 85: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

Questions: Questions: What do others think of you? What do others think of you? [Are you sure?][Are you sure?] What do you think of you? What do you think of you? [Are you sure?][Are you sure?] What is your What is your

impact on others? impact on others? [Are you sure?][Are you sure?] What is your impact on What is your impact on others? others? [Are you sure?] [Are you sure?] What is your impact on others? What is your impact on others? [Are [Are

you sure?]you sure?] What are the “little things” you do that cause What are the “little things” you do that cause people to shrivel or blossom? people to shrivel or blossom? [Are you sure?] [Are you sure?] What do you What do you

want? want? [Are you sure?] [Are you sure?] Are you aware of your changing Are you aware of your changing moods? moods? [Are you sure?][Are you sure?] How fragile is your ego? How fragile is your ego? [Are you [Are you

sure?] sure?] Do you have a true confidant? Do you have a true confidant? [Are you sure?][Are you sure?] Do you Do you perform brief or not-so-brief self-assessments? Do you talk perform brief or not-so-brief self-assessments? Do you talk too much? too much? [Are you sure?][Are you sure?] Do you know how to listen? Do you know how to listen? [Are [Are

you sure?] you sure?] Do you listen? Do you listen? [Are you sure?][Are you sure?] What is your What is your style of “hashing things out”? Are you perceived as (a) style of “hashing things out”? Are you perceived as (a)

arrogant, (b) abrasive (c) attentive, (d) genuinely interested in arrogant, (b) abrasive (c) attentive, (d) genuinely interested in people, (e) etc? people, (e) etc? [Are you sure?][Are you sure?] Are you flexible? Have you Are you flexible? Have you changed your mind about anything important in a while? Are changed your mind about anything important in a while? Are you comfortable-uncomfortable with folks on the front line? you comfortable-uncomfortable with folks on the front line?

Are you too emotional? Not emotional enough? Do you Are you too emotional? Not emotional enough? Do you spend much time with “new people”? spend much time with “new people”? Do you think Do you think

questions like this are “so much BS”?questions like this are “so much BS”?

Page 86: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

THE PROBLEMTHE PROBLEM IS RARELY THE IS RARELY THE

PROBLEM.PROBLEM.

Page 87: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

THE PROBLEM IS THE PROBLEM IS RARELY/NEVER THE RARELY/NEVER THE

PROBLEM. THE PROBLEM. THE

RESPONSERESPONSE TO TO THE PROBLEM THE PROBLEM

INVARIABLY ENDS UP INVARIABLY ENDS UP BEING THE REAL BEING THE REAL

PROBLEM.*PROBLEM.**RMN, M Stewart, WJC, “Scooter” Libby*RMN, M Stewart, WJC, “Scooter” Libby

Page 88: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

RESPECTRESPECT

Page 89: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

““It was much later that I realized It was much later that I realized Dad’s secret. He gained respect by Dad’s secret. He gained respect by giving it. He talked and listened to giving it. He talked and listened to

the fourth-grade kids in Spring Valley the fourth-grade kids in Spring Valley who shined shoes the same way he who shined shoes the same way he talked and listened to a bishop or a talked and listened to a bishop or a

college president.college president. He was He was seriously interested in seriously interested in

who you were and what who you were and what you had to sayyou had to say.”.”Sara Lawrence-Lightfoot, Respect

Page 90: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

““You can make more You can make more friends in two months friends in two months bbyy becominbecomingg interested in interested in

other other ppeoeopple thanle than you can you can in two years by trying to in two years by trying to

get other people get other people interested in you.”interested in you.” —Dale

Carnegie

Page 91: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

““He had done nothing to sell me on his He had done nothing to sell me on his business, yet he had given me the most business, yet he had given me the most

powerful sales pitch of my life.powerful sales pitch of my life. Because Because his his sole sole concern had concern had been been mymy welfare and welfare and

the success of the success of mymy business.”business.”

—Jim Penman, on learning how to sell (—Jim Penman, on learning how to sell (What WillWhat Will They Franchise Next? The Story of Jim's Group They Franchise Next? The Story of Jim's Group))

Page 92: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

THE ONE THING THE ONE THING YOU NEED TO YOU NEED TO

KNOWKNOW (Marcus Buckingham)(Marcus Buckingham)

Page 93: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

“The mediocre manager believes that most things are learnable and

therefore that the essence of management is to identify ach

person’s weaker areas and eradicate them. The great manager believes the opposite. He believes that the He believes that the

most influential qualities of a person most influential qualities of a person are innate and therefore that the are innate and therefore that the

essence of management is to deploy essence of management is to deploy these innate qualities as effectively these innate qualities as effectively

as possible and so drive as possible and so drive performanceperformance.”.” —Marcus Buckingham, The One

Thing You Need to Know

Page 94: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

““The The oneone thinthing you g you need to know about need to know about sustained individual sustained individual

success: Discover what success: Discover what you don’t like doing and you don’t like doing and

stopstop doing it.”doing it.”

—Marcus Buckingham, The One Thing You Need to Know

Page 95: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

TP ON TP ON HEALTHCAREHEALTHCARE

Page 96: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

“When I climb Mount When I climb Mount Rainier I face less Rainier I face less

risk of death than I’ll risk of death than I’ll face on the face on the

operating table.”operating table.” ——Don BerwickDon Berwick

Page 97: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

Quality!Quality!DSS!DSS!

Prevention!Prevention!Wellness!Wellness!

Chronic care! Chronic care!Elder care!Elder care!

Convenient care!Convenient care!Childhood obesity!Childhood obesity!

H5N1!H5N1!

Page 98: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

““Quality”:Quality”:

COULD IT TRULY BE

THIS AWFUL?

Page 99: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

CDC 1998CDC 1998:: 90,00090,000 killedkilled and and 2,000,0002,000,000

injuredinjured from from hospital-caused drug hospital-caused drug

errors & infectionserrors & infections

Page 100: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

HealthGrades/Denver:HealthGrades/Denver:

195,000195,000 hospital deaths per hospital deaths per

year in the U.S., 2000-2002 = year in the U.S., 2000-2002 = 390 full 390 full jumbos/747s in the drink per yearjumbos/747s in the drink per year..

Comments: Comments: “This should give you pause “This should give you pause when you go to the hospital.”when you go to the hospital.” —Dr. Kenneth Kizer, —Dr. Kenneth Kizer,

National Quality ForumNational Quality Forum.. ““There is little There is little evidence that patient safety has evidence that patient safety has improved in the last five yearsimproved in the last five years.”.” —Dr. —Dr.

Samantha CollierSamantha Collier

Source: Source: Boston GlobeBoston Globe//07.27.0407.27.04

Page 101: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

1,000,0001,000,000

“serious medication errors per “serious medication errors per year” … “illegible handwriting, year” … “illegible handwriting, misplaced decimal points, and misplaced decimal points, and missed drug interactions and missed drug interactions and

allergies.”allergies.”

Source: Source: Wall Street Journal /Wall Street Journal /Institute of MedicineInstitute of Medicine

Page 102: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

HCare CIO: “Technology Executive” (workin’ in a hospital)

Or/to: Full-scale, Accountable (life or death) Member-Partner of XYZ Hospital’s Senior

Healing-Services Team (who happens to be a techie)

Page 103: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

PLANETREE/PLANETREE/PLANETREE PLANETREE ALLIANCE: A ALLIANCE: A DIFFERENT DIFFERENT

MODELMODEL

Page 104: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

The 9 Planetree Practices

1.1. The Importance of Human InteractionThe Importance of Human Interaction2. Informing and Empowering Diverse Populations: Consumer Informing and Empowering Diverse Populations: Consumer Health Libraries and Patient Information Health Libraries and Patient Information3. Healing Partnerships: The importance of Including Friends Healing Partnerships: The importance of Including Friends and Family and Family4. Nutrition: The Nurturing Aspect of Food Nutrition: The Nurturing Aspect of Food5. Spirituality: Inner Resources for Healing Spirituality: Inner Resources for Healing6.6. Human Touch: The Essentials of Communicating Human Touch: The Essentials of Communicating Caring Through Massage Caring Through Massage7.7. Healing Arts: Nutrition for the Soul Healing Arts: Nutrition for the Soul8.8. Integrating Complementary and Alternative Practices Integrating Complementary and Alternative Practices into Conventional Care into Conventional Care9.9. Healing Environments: Architecture and Design Conducive Healing Environments: Architecture and Design Conducive to Health to Health

Source: Putting Patients First, Susan Frampton, Laura Gilpin, Patrick Charmel

Page 105: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

““It was the goal of It was the goal of the Planetree Unit to the Planetree Unit to

help patients not help patients not only get well faster only get well faster but also to stay well but also to stay well longer.”longer.” —Putting Patients First,

Susan Frampton, Laura Gilpin, Patrick Charmel

Page 106: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

Press Ganey Assoc: 139,380 former patients from 225 hospitals:

nonenone of THE top 15 factors of THE top 15 factors

determining determining PPatient atient SSatisfaction atisfaction referred to patient’s health referred to patient’s health outcomeoutcome

PSPS directldirectly related to y related to StaffStaff InteractionInteraction

PSPS directldirectly correlated with y correlated with Employee Employee SatisfactionSatisfaction

Source: Putting Patients First, Susan Frampton, Laura Gilpin, Patrick Charmel

Page 107: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

Care Partner ProgramsCare Partner Programs (IDs, discount meals, etc.)

Unrestricted visitsUnrestricted visits (“Most Planetree hospitals have eliminated visiting restrictions altogether.”) (ER at one

hospital “has a policy of never separating the patient from the family, and there is no limitation on how many family members

may be present.”)

Collaborative Care ConferencesCollaborative Care ConferencesClinical Guidelines DiscussionsClinical Guidelines Discussions

Family SpacesFamily SpacesPet VisitsPet Visits (POP: Patients’ Own Pets)

Source: Putting Patients First, Susan Frampton, Laura Gilpin, Patrick Charmel

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Griffin: Music in the parking Music in the parking lot; professional musicians in lot; professional musicians in

the lobbythe lobby (7/week, 3-4hrs/day) ;

5 pianos5 pianos ;

volunteersvolunteers (120-140 hrs arts &

entertainment per month).

Source: Putting Patients First, Susan Frampton, Laura Gilpin, Patrick Charmel

Page 109: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

Griffin IMC/Integrative Medicine Center

MassageMassageAcupunctureAcupunctureMeditationMeditation

ChiropracticChiropracticNutritional supplementsNutritional supplements

Aroma therapyAroma therapy

Source: Putting Patients First, Susan Frampton, Laura Gilpin, Patrick Charmel

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Access to nurses station:

“Happen to”“Happen to”vs

“Happen with”“Happen with”Source: Putting Patients First, Susan Frampton, Laura Gilpin, Patrick Charmel

Page 111: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

Care!/Love!/Spirit!Care!/Love!/Spirit!

Self-Control!Self-Control!

Connect!/learn!/Connect!/learn!/involve!/Engage!involve!/Engage!

Understanding!/Growth! Understanding!/Growth!

De-stress!/heal! De-stress!/heal!

Whole patient & family Whole patient & family & friends! & friends!

be well!/stay well!be well!/stay well!

Page 112: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

Griffin Hospital/Derby CT (Planetree Alliance “HQ”) Results:

Financially successful. Financially successful. Expanding programs-Expanding programs-

physically.physically. Growing market Growing market share. share. Only hospital in Only hospital in

“100 Best Cos to Work for”—“100 Best Cos to Work for”—7 consecutive years, 7 consecutive years,

currently #6.currently #6.

—“Five-Star Hospitals,” Joe Flower, strategy+business (#42)

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HEALTHCARE VS HEALTHCARE VS HEALTHHEALTH

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“Healthcare” vs “Health”

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Sexy Cures vs Quality/Safety Sexy Cures vs Quality/Safety

Surgeons vs Surgeons vs Family Practice Physicians/CIOsFamily Practice Physicians/CIOs

Fixing vs PreventingFixing vs Preventing

Healthcare vs HealthHealthcare vs Health

Tom/$53K vs 1,000 AfricansTom/$53K vs 1,000 Africans

[Stanford?] vs Griffin/Planetree[Stanford?] vs Griffin/Planetree

SF Internist vsSF Internist vs Tom/Canyon Ranch Tom/Canyon Ranch

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TP Recommendation* #1:

Dubai Healthcare City

to

Dubai Health City*

*Presentation at “First Middle Eastern Healthcare Summit/01.2006**Cleveland Clinic and Canyon Ranch Partnership

Page 117: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

Childhood Obesity > Terrorism

Page 118: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

Bust fat

docs!

Page 119: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

““Curve Curve Shifting”Shifting”

Source: Tom Farley & Deborah Cohen, Prescription for a Healthy Nation

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Broken Broken WindowsWindows

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“Bump into factor”: Extra-size portions, eat more.

Higher % shelf space snacks, more obesity. More

liquor stores, more crime. High vs low fat: Japanese

who emigrate to U.S. suffer 3X increase in heart

disease.

Source: Tom Farley & Deborah Cohen, Prescription for a Healthy Nation

Page 122: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

Sprint/Overland Park KS: Slow elevators, distant

parking lots with infrequent buses, “food

court” as “poorly” placed as possible, etc.

Source: New York Times

Page 123: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

Obesity/-79(-36); BP (140-85 to 90-60); Blood sugar (180-87); Blood chemistry (normal+);

Cholesterol (140-58); Metabolic rate/RMR (+250);

Mental state (dramatic improvement)

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EXCELLENCE. EXCELLENCE.

BEDROCK.BEDROCK.LEADERSHIP.LEADERSHIP.

9Ps. 9Ps.

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PURPOSEPURPOSE..PASSIONPASSION..PotentialPotential..PresencePresence..PersonalPersonal..

PERSISTENCEPERSISTENCE..PEOPLEPEOPLE. . PotentPotent..

PositivePositive..

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PURPOSEPURPOSE..PASSIONPASSION..PotentialPotential..PresencePresence..PersonalPersonal..

PERSISTENCEPERSISTENCE..PEOPLEPEOPLE. . PotentPotent..

PositivePositive..

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“Management has a lot to do with answers. Leadership is a function of questions. And the

first question for a leader always

is: ‘‘WhoWho dodo wewe iintendntend toto bebe?’?’ Not ‘What are we going to do?’

but ‘Who do we intend to be?’” —Max De Pree, Herman Miller

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PURPOSEPURPOSE..

PASSIONPASSION..PotentialPotential..PresencePresence..PersonalPersonal..

PERSISTENCEPERSISTENCE..PEOPLEPEOPLE. . PotentPotent..

PositivePositive..

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““Nothing is so Nothing is so contagious as contagious as enthusiasm.”enthusiasm.”

—Samuel Taylor Coleridge

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“A man without A man without a smiling face a smiling face

must not open a must not open a shop.”shop.” —Chinese Proverb

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““It’s It’s alwaalwayyss showtime.”showtime.”

—David D’Alessandro, Career Warfare

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PURPOSEPURPOSE..PASSIONPASSION..

PotentialPotential..PresencePresence..PersonalPersonal..

PERSISTENCEPERSISTENCE..PEOPLEPEOPLE. . PotentPotent..

PositivePositive..

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“The role of the Director is to create a space where the actors

and actresses can become become more than they’ve ever more than they’ve ever been before, more than been before, more than

they’ve dreamed of they’ve dreamed of beingbeing.”.” —Robert Altman, Oscar acceptance speech

Page 134: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

“In the end, management doesn’t

change culture. Management

invitesinvites the workforce itself to change the culture.”

—Lou Gerstner

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PURPOSEPURPOSE..PASSIONPASSION..PotentialPotential..

PresencePresence..PersonalPersonal..

PERSISTENCEPERSISTENCE..PEOPLEPEOPLE. . PotentPotent..

PositivePositive..

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2255

Page 137: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

PURPOSEPURPOSE..PASSIONPASSION..PotentialPotential..PresencePresence..

PersonalPersonal..PERSISTENCEPERSISTENCE..

PEOPLEPEOPLE. . PotentPotent..

PositivePositive..

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““You must You must bebe the change you the change you

wish to see in the wish to see in the world.”world.”

Gandhi

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PURPOSEPURPOSE..PASSIONPASSION..PotentialPotential..PresencePresence..PersonalPersonal..

PERSISTENCEPERSISTENCE..PEOPLEPEOPLE. . PotentPotent..

PositivePositive..

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RelentlessRelentless:: “One of “One of

my superstitions had always been my superstitions had always been when I started to go anywhere or when I started to go anywhere or

to do anything,to do anything, notnot to to turnturn backback ,, or stop, or stop,

until the thing intended was until the thing intended was accomplished.”accomplished.” —Grant

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““Success seems to Success seems to be largely a be largely a

mattermatter

of of hanginghanging onon after others after others have let go.”have let go.” —William —William

Feather, authorFeather, author

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PURPOSEPURPOSE..PASSIONPASSION..PotentialPotential..PresencePresence..PersonalPersonal..

PERSISTENCEPERSISTENCE..

PEOPLEPEOPLE. . PotentPotent..

PositivePositive..

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““Leaders Leaders

‘‘dodo’’ people. people.

Period.”Period.” —Anon.

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““The leaders of Great The leaders of Great

Groups Groups lovelove talent talent and know where to find and know where to find

it. They it. They revel revel in the in the talent of others.”talent of others.”

—Warren Bennis & Patricia Ward Biederman, Organizing Genius

Page 145: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

PARC’s Bob Taylor:

“Connoisseu“Connoisseur r

of Talent”of Talent”

Page 146: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

EMPHASIZEMPHASIZE THE E THE “SOFT “SOFT

SKILLS.”SKILLS.”

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A Few Lessons from the Arts

Each hired and developed and evaluated in unique waysEach hired and developed and evaluated in unique ways (23 contributors = 23 unique contributions = 23 pathways =

23 personalities = 23 sets of motivators)

Attitude/Enthusiasm/Energy paramountAttitude/Enthusiasm/Energy paramountRe-lent-less!Re-lent-less!

“Practice is cool”“Practice is cool” (G Leonard/Mastery)

Team Team and and individual individual Aspire to Aspire to EXCELLENCE EXCELLENCE = Obvious= Obvious

Ex-e-cu-tionEx-e-cu-tionTalent = Brand = DuhTalent = Brand = Duh“The Project” rules“The Project” rulesEmotional languageEmotional language

Bit players. No.Bit players. No.B.I.WB.I.W. (everything)

Delta events = Delta rostersDelta events = Delta rosters (incl leader/s)

Page 149: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

““Leaders Leaders

‘‘SERVESERVE’’ people. people.

Period.”Period.” —Anon.

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PURPOSEPURPOSE..PASSIONPASSION..PotentialPotential..PresencePresence..PersonalPersonal..

PERSISTENCEPERSISTENCE..PEOPLEPEOPLE. .

PotentPotent..PositivePositive..

Page 151: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

Kevin Roberts’ Credo

11. Ready. Fire! Aim.. Ready. Fire! Aim.2. If it ain’t broke ... Break it!2. If it ain’t broke ... Break it!3. Hire crazies.3. Hire crazies.4. Ask dumb questions.4. Ask dumb questions.5. Pursue failure.5. Pursue failure.6. Lead, follow ... or get out of the way!6. Lead, follow ... or get out of the way!7. Spread confusion.7. Spread confusion.8. Ditch your office.8. Ditch your office.9. Read odd stuff.9. Read odd stuff.

10. Avoid moderationAvoid moderation!!

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"The reasonable man adapts The reasonable man adapts himself to the world. The himself to the world. The

unreasonable one persists in unreasonable one persists in trying to adapt the world to trying to adapt the world to

himself. Therefore, all himself. Therefore, all progress depends upon the progress depends upon the unreasonable man.”unreasonable man.” —GB Shaw,

Man and Superman: The Revolutionists' Handbook.

Page 153: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

““Do one Do one thing every thing every

day that day that scares you.”scares you.”

—Eleanor Roosevelt

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“Never doubt that a Never doubt that a small group of small group of

committed peoplecommitted people can change the can change the

world. world. Indeed it isIndeed it is the only thing that the only thing that ever has.”ever has.” —Margaret Mead

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eliot + 7eliot + 7

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PURPOSEPURPOSE..PASSIONPASSION..PotentialPotential..PresencePresence..PersonalPersonal..

PERSISTENCEPERSISTENCE..PEOPLEPEOPLE. . PotentPotent..

PositivePositive..

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The greatest dangerThe greatest dangerfor most of usfor most of us

is not that our aim isis not that our aim istoo hightoo high

and we miss it,and we miss it,but that it isbut that it is

too lowtoo lowand we reach it.and we reach it.

Michelangelo

Page 158: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

““Every time we come to a Every time we come to a comfort zone, we will find a comfort zone, we will find a

way out.” “No Cloning.” way out.” “No Cloning.” “‘Reinvent the brand’ with “‘Reinvent the brand’ with each new show.” “A typical each new show.” “A typical

day at the office for me day at the office for me

begins by asking,begins by asking, ‘‘What What is impossible that I is impossible that I

am going to do am going to do todaytoday?’”?’” —Daniel Lamarre, —Daniel Lamarre,

president,president, Cirque du SoleilCirque du Soleil

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PURPOSEPURPOSE..PASSIONPASSION..PotentialPotential..PresencePresence..PersonalPersonal..

PERSISTENCEPERSISTENCE..PEOPLEPEOPLE. . PotentPotent..

PositivePositive..

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““Excellence can be obtained if you:Excellence can be obtained if you: ... care more than others think is wise; ... care more than others think is wise; ... risk more than others think is safe; ... risk more than others think is safe; ... dream more than others think ... dream more than others think is practical;is practical; ... expect more than others think ... expect more than others think is possible.”is possible.”

Source: Anon. (Posted @ tompeters.com by K.Sriram, November 27, 2006 1:17 AM)

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"Life is not a journey to the grave with the intention of arriving safely in one pretty

and well preserved piece, but to skid across the line

broadside, thoroughly used up, worn out, leaking oil,

shouting ‘GERONIMO!’GERONIMO!’ ” —Bill McKenna, professional motorcycle racer

(Cycle magazine 02.1982)

Page 162: LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. Bloomberg Leadership Series/School of Public Health Johns Hopkins University/02 April 2007 *In Search of Excellence

Ger-Ger-onon-i--i-momo!!