london food strategy implementation 07
TRANSCRIPT
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Healthy and Sustainable Foodor London
The Mayors Food StrategyImplementation PlanSeptember 2007
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Contents
01 Introduction 03
02 Who will deliver the strategy? 07
03 From strategy to action 11Ensuringcommercialvibrancy 13
Securingconsumerengagement 14
Leveringthepoweroprocurement 15 Developingregionallinks 16 Deliveringhealthyschools 18 Reducingood-relatedwasteandlitter 19
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Mayors oreword
This implementation plan sets out the eort requiredby a variety o organisations and individuals in order todevelop Londons ood sector in a way that contributesto achieving my vision o London as a sustainable world-class city. I want to promote diverse and healthy dietsamong Londoners, capitalising on the amazing array o
cuisines that have become established through Londonslong history o being open to the world. Greater demandor antastic, healthy ood on the plate can be linked toimprovements in the way in which ood is produced anddistributed. Priority projects include work to reduce theimpact o the ood system on climate change, increase theamount o seasonal, locally-sourced ood in London, divertcommercial ood waste rom going to landfll and celebrate
the diversity o Londons ood cultures in ways which willalso help to strengthen the capitals economy.Ken Livingstone, Mayor o London
Introduction 03
01Introduction
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TheMayorsFoodStrategy,HealthyandSustainableFoodorLondon,publishedinMay2006,setsoutavisionoraworld-class,sustainableoodsystemorLondon.
ThisimplementationplansetsouthowtheMayorsvisionorahealthierLondoncanbeachieved,through
worktakenorwardbytheLondonDevelopmentAgencyanditspartners.
Theoodstrategyisorganisedaroundarangeothemescoveringthemainissuesthatbothimpacton,andareaectedby,theoodsysteminLondon:
Health and health inequalities
OncetheGreaterLondonAuthorityBill,currentlybeoreParliament,isenacted,theMayorwillhaveanewstatutorydutytoreducehealthinequalities.Therolethatoodplaysisvital,asdietisacriticaldeterminantohealth.Furtherprogressisrequiredinimproving
Londonersdietsandintacklingthewidehealthinequalitiesthatpersistinpartbecausepeoplestruggletoaccessaordablenutritiousood.
Environment
Actionisneededtolessenthenegativecontributionmadebyood
distributionandconsumptiononclimatechange,alongwithreducingotherenvironmentalimpactsotheoodsystem,suchasreducingtheamountowastegoingtolandll.
04 Introduction
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Economy
TheoodsectorisasignicantpartoLondonseconomyandmustbeabletoadapttotheemergenceonewmarketscausedbytechnologicaladvancementsandchangingconsumertrends.
CulturesFoodplaysacentralroleinthelivesoalloLondonscommunities.Furthermore,muchoLondonsappealisduetothebroadarrayocuisinesthatthecityoers,makingoodanimportantelementoLondonstourismoer.
Food security
Londonsoodsystemmustbeabletowithstandanemergencyorcrisisevent,andensurethatoodanddrinkoeredinthecapitalisalwaystorconsumption
Furtherinormationonthestrategyanditsimplementationisavailableat
www.londonoodstrategy.org.uk
Introduction 05
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06 Who will deliver the strategy?
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02Who will deliverthe strategy?
Through this programme o priority projects, and the wholeo London Foods activity, we aim to give Londoners moreoptions o healthy aordable ood not only in ood shops,markets and restaurants but also in schools and hospitals.At the same time, we aim to reduce the harm caused to theenvironment by Londons ood system and, instead, ostera ood system, which positively benefts the environment.This programme will also strengthen Londons ood supply
system and lessen its vulnerability to crisis. It will supportthe exciting diversity o ood in the capital which has suchas important role to play culturally and in the economy.Jenny Jones
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LondonsoodsystemiscomplexandthisisrefectedintherangeoprojectsandinitiativesthatarealreadybeingusedtoimproveLondonsood.Theoodstrategyincorporatesawiderangeotheseprojectsaswellasdevelopingnewinitiativestocomplementandbuilduponexistingapproaches.LondonFoodisapartnershipbodythatprovidesaocusorthisactivityacrossLondon.Thisandotherpartnershipsencompassthepublic,privateandthirdsectors,includingsupermarketsandsmallandmediumenterprises,atregional,localandcommunitylevel.
TheLondonDevelopmentAgencyiscommittedtospendingatleast3.8moverthethreenancialyearstoMarch2009todeliverprojectslinkedtothe
priorityactionareasotheoodstrategy.Theprojectscapturedunderthestrategyrangeromprojectideastothosebeingullyimplemented.Someotheprojectscontinuetoseekpartnersand/orundingorimplementation.
Therearesix main project partners
responsibleordeliveringtheprojectsoutlinedintheimplementationplan.
London Development Agency
Sustain/London Food Link
Government Ofce or London
London Councils
Regional Public Health Group
or London
Greenwich Co-operativeDevelopment Agency
08 Who will deliver the strategy?
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TheMayorestablishedtheLondonFoodBoardin2004toleadonoodmattersinthecapital.LondonFood
willoverseethedeliveryothestrategyandholdpartnerstoaccount.
London Food
Chair
Jenny JonesLondonAssemblyMember
Alison WheatonMitchell&ButlersLondonDevelopmentAgencyBoardMember
Anne Dolamore
Sustain/LondonFoodLinkCheryl CohenLondonFarmersMarkets
Claire PritchardGreenwichCo-operativeDevelopmentAgency
Sir Don Curry
ChairSustainableFarming&FoodImplementationGroup
David SmithCityoLondonCorporation
Eric SamuelCommunityFoodEnterprise
Newham
Geetie SinghSloeberryTradingLtd
Henrietta Green
FoodLoversFairsJenny BatesFriendsotheEarth
Jenny UsherFarmer
Dr Ken IeAricanCaribbeanBusinessNetwork
Laura ButterfeldUnison
Dr Maggie BarkerRegionalPublicHealthGroupLondon
Dr Martin CaraherCityUniversity
Cllr Neil WilsonLondonCouncils
Dr Penny BramwellGovernmentOceLondon
Richard Hallett
FerndaleFoods
Mark WattsMayorsOce
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10 From strategy to action
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London deserves a world-class ood system with a vibrant,healthy and sustainable economy. I am confdent thatthese projects will contribute to the ood sectors continuedsustainable development.Mary Reilly
From strategy to action 11
03From strategyto action
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12 From strategy to action
ThestrategyhighlightstheimportanceoprioritisingactionstoensurethateortistargetedwhereitismostneededinordertoachievethevisionoSustainable and Healthy Food orLondon.Sixpriorityactionareashavebeenidentied,theseare:
ensuringcommercialvibrancy;
securingconsumerengagement;
leveringthepoweroprocurement;
developingregionallinks;
deliveringhealthyschoolmeals;and
reducingood-relatedwasteandlitter.
Actionsoreachotheseactionareasallowhichareconsideredtobeoequalimportanceandneedtobepursuedinparallelaresetoutbelow.AsthisisaGreaterLondonAuthority-groupdocument,thereismoredetailedinormationprovided
orLondonDevelopmentAgency-ledprojects.Furtherinormationontheprojectsledbyotherorganisationscanbeobtainedromthepartneragencies.
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From strategy to action 13
Ensuring commercialvibrancy
Priority actionLondon Food Events (LondonDevelopment Agency)
Anticipated budget 220,000
AseriesoLondonoodeventsandestivalsthatcelebratethequalityanddiversityooodinLondonwillbesupported,alongsideparallelworktoensurethatoodplaysastrongerroleinthewiderangeoeventsand
activitiesheldacrossLondoneveryyear.Thesewillhelptoshowcasehealthyoodandprovideinormationabouthealthydietsandsustainableoodproduction,distributionandwaste.Inparticulartheprojectwilltargetareasinwhichdietrelatedillnessishighthroughaseriesosmall
grantstoundactivitiesandeventsindeprivedareas.
Why are we intervening?
Aoodsectorthatisdiverse,robustandvibrantwillprovidearichrangeoemploymentopportunities,andgenerateincomeinavarietyoways.
ItwillalsohelpincreaseLondonsoodsecurityasystemthatistoorigid,ortoodependentonanarrowbasewillnotbesucientlyresilientintheeventoanemergency.
Foodeventsareoneothemosttangibleandaccessiblewaysto
engagepeoplearoundhealthyandsustainableoodissues.Theseeventswillsupportcommunitiestoincreasetheirenjoymentohealthy,sustainableoodandwillhelpto
improvetheeconomicvibrancyolocalbusinesses.ThisprojectwillcontributetoprovidinginormationandeducationthatwillimprovethedietandhealthoLondonersaswellasreducingtheenvironmentalimpact
oLondonoodsystem.
Targets
Atleastonehighprole,largeeventinLondontopromotetheobjectivesotheLondonFoodStrategy
Key milestones
Milestone Date
Contract an organisation tosupply small grants to peopleand organisations in orderto take part in or hold eventsand activities
2007/08
One large event or serieso high profle events held(in partnership with Events
or London)
20072009
Workshops or businessesthat serve ood to touristsand support or a networko these businesses
2007/08
Further actions by London Foodpartner organisations
Sustainable ood into restaurants(London Food Link)
Aimstoincreasetheproportionolocal,organic,andairtradeoodprocuredandoeredbyLondonsrestaurants
London-wide social enterprise
support programme (GreenwichCo-operative Development Agency)
Consultancyserviceorsocialenterprises
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Growing exotic oods (Sustain)
Totrialcommercialgrowingoexoticoodsin/aroundLondon
Flavours o London (LondonFood Link)
Aconsortiumocaterersoeringsustainableandculturallydiversecuisinesthatwillworkcollaboratively,buildcapacitytotakeadvantageoeventcateringopportunitiesanddobusinessoutsidetheircorecommunities
Sustainable ood into multiculturalbusinesses (London Food Link)
Aimstoincreasetheproportionolocal,organicandairtradeoodproducedandconsumedbyLondonsdiverseethniccommunities
Securing consumerengagement
Priority actionConsumer Engagement / SocialMarketing Programme (Regional
Public Health Group)Ahighprolecommunicationscampaignwillpromotehealthyood,saedrinkingandpreparationmethods.ThiswillbeaimedatLondonersandbebasedonresearchintothemosteectivecommunicationmethods.
Why are we intervening?
EngagementandheightenedawarenesswillmeanthatLondonerswillbemorelikelytochoose,prepareandconsumeoodsthatwillbenettheirhealthandwillbemorelikelytoexerttheirinfuenceasconsumersuponproducers,manuacturersandretailerstoengendersustainabilityacrosstheoodsysteminLondonandbeyond.
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Awarenessraisingandeducation,particularlyaroundhealthissuescanenableLondonerstounderstandoodissues.Thisprojectalsohastheobjectiveoincreasingconsumptionoruitandvegetablesamongstpopulationtarget
groupsandcontributingtohaltingchildhoodobesity.
Itisimportanttoacknowledgethatawarenessalonedoesnotnecessarilyleadtosustainedbehaviourchange.Londonersabilitytoputtheirintentionsintopracticecanbelimitedbytheirinabilitytoprepareorcookood,andinsomecasestogrowood.Furtheractivitieswilladdressthisaspect.
Further actions by London Foodpartner organisations
Local engagement through LocalArea Agreements (Regional Public
Health Group)WorkthroughLocalStrategicPartnershipstoensureprioritiesoroodandobesityeatureinLocalAreaAgreementprocess
Understanding the barriers toaccessing a healthy diet or older
people (Greenwich Co-operativeDevelopment Agency)
Pilotprojecttotacklecommunitydietandmalnutritioninolderpeople
Food growing project (GCDA)
Focusonolderpeoplebeingengaged
withallotmentsandcommunityoodgrowingprojects
Levering the power oprocurement
Priority actionPublic Sector Food ProcurementInitiative (Government Ofce or
London)SustainabilityissueswillbeembeddedintolocalauthorityandPrimaryCareTrustcontractsalongsideworktoincreasethecapacityolocalsupplierstomeetdemand.Workinginitiallywithtwolocalauthorities,publicsectororganisationswillbesupportedtoproducenewcateringcontractsthatincorporatesustainableprocurementcriteria.
Why are we intervening?
ThepublicsectorinEnglandspends1.8billionperyearonoodandcateringservices.ProvidingappropriateservicestoincreasetheopportunitiesordomesticproducerstocompeteorbusinesshasthepotentialtosupportLondonsoodeconomy,toreducetheenvironmentalimpactoLondonsoodsystemandbothdirectlyandindirectlycontributetotheimprovedhealthoLondoners.
Theprocurementrequirements,incentivesandthelegalrameworkwithinwhichtheprivatesectoroperateareverydierenttothepublicsector.Nonetheless,thescaleandscopeothepotentialimpactissuchthatprivatesectorprocurementpracticeswillalso
betargetedthroughurtherprojects.
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Further actions by London Foodpartner organisations
Good Food on the Public Plate(Sustain)
Workingprimarilywithhospitals
acrossLondontoincreaselevelsosustainableprocurement
Events and catering best practice(Greenwich Co-operativeDevelopment Agency)
Producepublicsectorprocurementguidelinesorhealthyandsustainable
oodinpartnershipwithGreenwichPrimaryCareTrust
2012 Olympic and Paralympic Games(London Development Agency)
Workinggrouptoassessthescopeorincreasingthesupplyohealthy,sustainableoodatthe2012Olympics
Local procurement projects(Greenwich Co-operativeDevelopment Agency)
GCDAandCommunityFoodEnterpriseareworkingtoprocureproduceromlocalandregionalarmersandsupplyittolocallybasedcommunityprojectsandshops
Food and health in 2012 deliveryplans (Regional Public Health Group)
EnsurethathealthyoodisacorepartotheLondonHealth2012DeliveryPlan
Developing regional links
Priority actionLocal Food Inrastructure Project(London Development Agency)
Anticipated budget 1,500,0000WorkwillbeundertakenwithoneormoreoLondonswholesalemarketsalongwithproducersandcustomersatdierentstagesothesupplychaininordertobuildthecapacityorlocal,regionalandsustainableoodtobesuppliedintoLondon.Thiswill
involveactivitiestohelpwholesalemarketstomodiytheirpracticesinordertomeetthedemandorandsupplyosustainableood.ThisprojectwillbesupportedbyarangeocomplementarymeasuresincludingworkingtoestablishasustainableLocalLondonoodbrand;increasing
sustainableprocurementbyoodaccessprojectsinLondonandmakingoodtransportmoresustainable.
Why are we intervening?
Akeyareaomarketailureorlocalandsustainableoodisimperectinormation.Firstly,thisprevents
suppliersestablishingcost-eectivenetworksinordertorespondtoconsumerdemand,andsecondlypreventsconsumersrommakinginormeddecisionsabouttheenvironmental,socialandeconomiccostsandbenetsotheoodtheybuy.
ThisisaninterconnectedissueandthereorerequiresaseriesocomplementaryinterventionstoimprovetheaccessproducershavetotheLondonmarket,theremustbedemandortheirproduce;theymust
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beablephysicallytodistributetheirproducetoLondon;andtheremustberetailopportunitiesorsellingtheproduceonceitgetshere.
ReconnectingproducerswithconsumersinLondonwillnotonlyprovideenvironmentalbenetsromreducedtransport,butwillalsoprovideregionalandnationaleconomicbenets;benetslocallytothearmingcommunityandimprovedaccesstoreshproduceorLondoners.
Targets
15%increaseoverprojectlietimecomparedtobaselineguresinthevolumesolocally-andregionally-sourcedsustainableoodsourcedbypartnerwholesalemarkets
Key milestones
Milestone DateBegin work to supportwholesale markets
2007/08
Support to existing PublicSector Food Procurement work
2007/08
Development o local-to-London brand
2007/08
Sustainable Supply Chainproject commences
2008/09
Begin work with ood accessprojects
2008/09
Further actions by London Foodpartner organisations
Regional ood group (LondonFood Link)
TopromoteandraisetheproleooodproducedinandaroundLondontopublicandprivatesectorpurchasersinLondon
London ood access orum (Sustain)
Communicationbetweenmembersotheorumsnetworksinordertopromotejointworking
London Food Link network
(London Food Link)
ThenetworkacilitatesLondonsoodorganisationsandinterestedpartiestocommunicateonsustainableoodinLondon
Greenwich community oodco-ops (Greenwich Co-operativeDevelopment Agency)
Improveexistingandopenmorestreet-basedstallstorevivelocalcommunityandprovideaccesstohealthyood
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Delivering healthy schools
Priority actionGood Food Training or London(London Development Agency andGreenwich Co-operative
Development Agency)
Anticipated budget 970,000
Trainingandskillsprogrammesinprocuring,preparingandcookinghealthyandseasonaloodwillbedeliveredtopublicsectorcateringstaandprocurementmanagersinschools
andhospitals,throughdedicatedtrainingcentresacrossLondon.ThepilotprojectcanthenberolledoutacrossotherLondontrainingcentres.Akeydriveristodeveloptheskillsopublicsectorcatererstoensurethatquality,healthyoodisservedconsistently.
Why are we intervening?SchoolshaveaundamentalroleintheoodsysteminLondon:theyhavetheopportunitytoprovidepupilswithhealthymealsatleastonceaday;theycaneducatechildrenaboutood,nutrition,healthyeatingandtheenvironment;theycanequipchildren
withtheskillstheyneedtomakeinormedchoicesandpreparetheirownood;andtheycanequipchildrentoeducateandpassonknowledgetotheirparentsandpeers.
Formanypeopleinschoolsandhospitals,theoodprovidedbythesepublicsectororganisationsistheironlyhot,nutritiousmealotheday.Thisisespeciallytrueoryoungchildrenlivinginpovertyandtheelderlywhotendtobethemainrecipientsohospitaloodaterthe
sta.Theprogrammeswillalsodeliverastepchangeinthepurchasingooodwithinthepublicsector.
Targets
Over1,000peoplewillbetrainedin
thepilotboroughs
Key milestones
Milestone Date
Recruitment to sustainableood procurement post tobegin engagement o hospitals
2006/07 2008/09
Design and Equip training
centre (including co-ordination)
2006/07
2007/08
Securing relevant trainingcourses, including designingthe package o training to suitthe particular user groups NVQ level
2006/07
Supporting measures(implementing managementsta to oversee the centre,marketing, brand image,publicity)
2006/07 2008/09
Research report to evaluateand make recommendations
2007/08 2008/09
Further actions by London Foodpartner organisations
Delivering healthy eating strand o
healthy schools standard (RegionalPublic Health Group)
WorkingwithHealthySchoolsPartnershipstoassistandaccelerateprogressbyschoolstowardstheHealthyEatingThemeoHealthySchoolsStatus,includingsupportonwholeschooloodpoliciesandmeeting
thenewschooloodstandards
Childrens Food Campaign (Sustain)
Policyissuesrelatingtochildrenandhealthyood
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Reducing ood-relatedwaste and litter
Priority actionStrengthening Londons CommercialFood Waste Supply Chain (London
Development Agency)
Anticipated budget 150,000
TheprojectwillacilitatethedevelopmentomarketsorLondonsood-relatedwastethroughsupportingatleastonepilotoodwastecollectionscheme.Areastargetedorassistance
includesupplychainmanagementandcustomerrecruitment.Theprojectwill,indenedgeographicalareas,engagecommercialoutletsromsmalloodbusinessestosupermarketsthatgenerateoodwastethroughselling,preparingandservingoodstus.Theprojectwillbebasedoncurrent
nationalandinternationalbestpracticeoroodwastecollectionprocesses.
TheprojectwilllinktootherwasteinitiativesinLondonandinparticularthegenerationobiouels.Forexample,theLondonDevelopmentAgency,theLondonClimateChangeAgencyandLondonRemadeare
workingwiththeprivatesectoronaprojectidentiyingsitesornon-combustioncommercialandindustrialwasteorenergyprojectsinLondon.
Why are we intervening?
Theproductionoood-related
wastehassignicantenvironmental,economicandhealthimpacts.Food-relatedwasteincludestwokeyelements:packagingwasteandorganicoodwaste.Theseelementsrequiredierentapproachestotacklethem.Thereisaneedtoconsiderbothhouseholdandcommercialwaste
streamsandtoadopttwokeywasteinterventions:wastereductions/re-useandrecycling/composting.
Consultationshowedthatinvestorshavebeguntonancetheprocessinginrastructureneededinordertodivertcommercialwasteromlandll,however,thesupplyside(typesandquantitiesooodwasteavailable,collectionsystems,supportandtraining,contractdevelopment)ispoorlydeveloped.Interventionisthereoreneededtobringthematerialtomarket,providingacatalystorurtherinvestmentinprocessinginrastructure.Withouttheprocessinginrastructureinplacetoseparateandcollectoodwasteromthecommercialsector,itisunlikelythatnewwasteprocessingtechnologieswillberealisedinLondon.Thiswill
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havetheoveralleectoreducingthequantitiesocommercialoodwastebeingdisposedotolandllandincineration.
Targets
Tobeinormedbythebusinesscase.Itwillincludebusinesssupport,jobscreated,landlldiversionCO2savings(includemethane)
Key milestones
Milestone Date
Tender or research andbusiness case design 2007/08
Expression o interest or grantunding to develop ood wastecollection business
2007/08
Identiy interim recipient(s) orreprocessing o the ood wastewhilst the pilot is carried out
2007/08
Delivery o business support 2008/09
Evaluation o pilot 2008/09
Further actions by London Foodpartner organisations
London boroughs ood wastecollaboration (London Councils)
WorkingwithLondonboroughs
toacilitatejointactionontacklingoodwasteissues,especiallykitchenwastecomposting
Towards a greener ood and drinksector (London Food Link)
WorkingwithLondonSustainabilityExchangetohelpoodanddrink
businessestoreduceresourceusethroughupskillinginbetterwastemanagementandmoreecientuseoresources,procurementooodromsustainablesourcesandpromotinghealthyeating
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Find out more
FormoreinormationabouttheMayorsFoodStrategyImplementationPlan,contact
www.londonoodstrategy.org.uk
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