london coffee festival- why mobile first
DESCRIPTION
Why developing for mobile first is essential and how mobile applications and responsive websites can help bushiness.TRANSCRIPT
![Page 1: London Coffee Festival- Why Mobile First](https://reader034.vdocuments.site/reader034/viewer/2022051816/54633635b4af9f491c8b498c/html5/thumbnails/1.jpg)
Why Mobile-First Thinking Is Essential
London Coffee Festival 2014
![Page 2: London Coffee Festival- Why Mobile First](https://reader034.vdocuments.site/reader034/viewer/2022051816/54633635b4af9f491c8b498c/html5/thumbnails/2.jpg)
2
An Introduction To Me
Benjamin Morel Project Manager and Digital Marketing Consultant
@BenjaminMorel
Linkedin.com/in/benmorel
London Coffee Festival – Why Mobile-First Thinking Is Now Essential
![Page 3: London Coffee Festival- Why Mobile First](https://reader034.vdocuments.site/reader034/viewer/2022051816/54633635b4af9f491c8b498c/html5/thumbnails/3.jpg)
3
An Introduction To Me
Obergine Creative Digital Agency
@Obergine
Linkedin.com/company/obergine
Slideshare.net/obergine
Obergine.com
London Coffee Festival – Why Mobile-First Thinking Is Now Essential
![Page 4: London Coffee Festival- Why Mobile First](https://reader034.vdocuments.site/reader034/viewer/2022051816/54633635b4af9f491c8b498c/html5/thumbnails/4.jpg)
4 London Coffee Festival – Why Mobile-First Thinking Is Now Essential
Who contributes to digital content?
![Page 5: London Coffee Festival- Why Mobile First](https://reader034.vdocuments.site/reader034/viewer/2022051816/54633635b4af9f491c8b498c/html5/thumbnails/5.jpg)
5
Mobile is yesterday’s next
big thing
London Coffee Festival – Why Mobile-First Thinking Is Now Essential
![Page 6: London Coffee Festival- Why Mobile First](https://reader034.vdocuments.site/reader034/viewer/2022051816/54633635b4af9f491c8b498c/html5/thumbnails/6.jpg)
6
Yesterday’s next big thing
http://www.ons.gov.uk/ons/rel/rdit2/internet-access---households-and-individuals/2013/stb-ia-2013.html#tab-Mobile-Internet
London Coffee Festival – Why Mobile-First Thinking Is Now Essential
![Page 7: London Coffee Festival- Why Mobile First](https://reader034.vdocuments.site/reader034/viewer/2022051816/54633635b4af9f491c8b498c/html5/thumbnails/7.jpg)
7
Yesterday’s next big thing
http://www.ons.gov.uk/ons/rel/rdit2/internet-access---households-and-individuals/2013/stb-ia-2013.html#tab-Mobile-Internet
London Coffee Festival – Why Mobile-First Thinking Is Now Essential
![Page 8: London Coffee Festival- Why Mobile First](https://reader034.vdocuments.site/reader034/viewer/2022051816/54633635b4af9f491c8b498c/html5/thumbnails/8.jpg)
8
Yesterday’s next big thing
http://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/white_paper_c11-520862.html
London Coffee Festival – Why Mobile-First Thinking Is Now Essential
![Page 9: London Coffee Festival- Why Mobile First](https://reader034.vdocuments.site/reader034/viewer/2022051816/54633635b4af9f491c8b498c/html5/thumbnails/9.jpg)
9
The trust barrier has fallen
London Coffee Festival – Why Mobile-First Thinking Is Now Essential
![Page 10: London Coffee Festival- Why Mobile First](https://reader034.vdocuments.site/reader034/viewer/2022051816/54633635b4af9f491c8b498c/html5/thumbnails/10.jpg)
10
of smartphone users in the UK
have bought something with
their device
The trust barrier has fallen
http://think.withgoogle.com/mobileplanet/en/graph/?country=uk&category=KEYACT&subcategory=GSA&topic=Q23_2&stat=Q23_2_05&wave=2013&age=all&gender=all&chart_type=&active=stat
39%
London Coffee Festival – Why Mobile-First Thinking Is Now Essential
![Page 11: London Coffee Festival- Why Mobile First](https://reader034.vdocuments.site/reader034/viewer/2022051816/54633635b4af9f491c8b498c/html5/thumbnails/11.jpg)
11
of tablet owners in the UK buy something with their device
every month
The trust barrier has fallen
69%
https://econsultancy.com/blog/9836-69-of-tablet-owners-make-a-purchase-on-their-device-every-month
London Coffee Festival – Why Mobile-First Thinking Is Now Essential
![Page 12: London Coffee Festival- Why Mobile First](https://reader034.vdocuments.site/reader034/viewer/2022051816/54633635b4af9f491c8b498c/html5/thumbnails/12.jpg)
12
expected to be spent on
mcommerce in 2017
The trust barrier has fallen
http://www.emarketer.com/Article/Mcommerce-Takes-15-of-UK-Retail-Ecommerce-Sales/1009984
£17.24 Billion
London Coffee Festival – Why Mobile-First Thinking Is Now Essential
![Page 13: London Coffee Festival- Why Mobile First](https://reader034.vdocuments.site/reader034/viewer/2022051816/54633635b4af9f491c8b498c/html5/thumbnails/13.jpg)
13
What can you do with mobile?
London Coffee Festival – Why Mobile-First Thinking Is Now Essential
![Page 14: London Coffee Festival- Why Mobile First](https://reader034.vdocuments.site/reader034/viewer/2022051816/54633635b4af9f491c8b498c/html5/thumbnails/14.jpg)
14
What can you do with mobile?
Make people
laugh
London Coffee Festival – Why Mobile-First Thinking Is Now Essential
http://en.ilovecoffee.jp/posts/view/100
![Page 15: London Coffee Festival- Why Mobile First](https://reader034.vdocuments.site/reader034/viewer/2022051816/54633635b4af9f491c8b498c/html5/thumbnails/15.jpg)
15
What can you do with mobile?
Be helpful
London Coffee Festival – Why Mobile-First Thinking Is Now Essential
https://itunes.apple.com/app/coffee-order/id311879629?mt=8#&at=11lDJ&ct=a34796a5a637ffac599be22cd9bd2b6d
![Page 16: London Coffee Festival- Why Mobile First](https://reader034.vdocuments.site/reader034/viewer/2022051816/54633635b4af9f491c8b498c/html5/thumbnails/16.jpg)
16
What can you do with mobile?
Increase loyalty
London Coffee Festival – Why Mobile-First Thinking Is Now Essential
https://itunes.apple.com/gb/app/starbucks/id331177714?mt=8
![Page 17: London Coffee Festival- Why Mobile First](https://reader034.vdocuments.site/reader034/viewer/2022051816/54633635b4af9f491c8b498c/html5/thumbnails/17.jpg)
17
So why start with mobile?
London Coffee Festival – Why Mobile-First Thinking Is Now Essential
![Page 18: London Coffee Festival- Why Mobile First](https://reader034.vdocuments.site/reader034/viewer/2022051816/54633635b4af9f491c8b498c/html5/thumbnails/18.jpg)
18
Why start with mobile?
Focus on core content
London Coffee Festival – Why Mobile-First Thinking Is Now Essential
![Page 19: London Coffee Festival- Why Mobile First](https://reader034.vdocuments.site/reader034/viewer/2022051816/54633635b4af9f491c8b498c/html5/thumbnails/19.jpg)
19
Why start with mobile?
vs
London Coffee Festival – Why Mobile-First Thinking Is Now Essential
![Page 20: London Coffee Festival- Why Mobile First](https://reader034.vdocuments.site/reader034/viewer/2022051816/54633635b4af9f491c8b498c/html5/thumbnails/20.jpg)
20
Why start with mobile?
Focus on mobile UX and performance
Better experience on
all devices
London Coffee Festival – Why Mobile-First Thinking Is Now Essential
![Page 21: London Coffee Festival- Why Mobile First](https://reader034.vdocuments.site/reader034/viewer/2022051816/54633635b4af9f491c8b498c/html5/thumbnails/21.jpg)
21
Mobile development is easy(ish)
London Coffee Festival – Why Mobile-First Thinking Is Now Essential
![Page 22: London Coffee Festival- Why Mobile First](https://reader034.vdocuments.site/reader034/viewer/2022051816/54633635b4af9f491c8b498c/html5/thumbnails/22.jpg)
22
Mobile is a huge opportunity
London Coffee Festival – Why Mobile-First Thinking Is Now Essential
![Page 23: London Coffee Festival- Why Mobile First](https://reader034.vdocuments.site/reader034/viewer/2022051816/54633635b4af9f491c8b498c/html5/thumbnails/23.jpg)
23
Stay in touch
Benjamin Morel Project Manager and Digital Marketing Consultant
@BenjaminMorel
Linkedin.com/in/benmorel
London Coffee Festival – Why Mobile-First Thinking Is Now Essential