London Civic Forum

12th March 2012

Small local charities & Community Organisations

1. Sustainability threatened by cuts in government funded programs

2. Online giving is growing by 50% per year, which favours larger charities

Source: Stein, Michael, ‘Online Giving Trends in 2009 and 2010’ in The Paperless Choice Challenge (April 2010),

• Online revenue grew by 46% in 2009 compared to 2008. • In 2009, 46% of online revenue was processed during October, November, and

December. The month of December accounted for 30% of revenue and 18% of the transaction volume.

Localgiving.com the only way for small charities to collectively compete in the online

giving market

What is Localgiving.com?

A not-for-profit website owned equally by the Community Foundation Network and the Ardbrack Foundation.

Mission: To provide local charities and community groups with the technology to raise money, awareness and support online.

Webpages and web tools necessary to;

•Reduce dependency on grants•Provide new sources of funding and support•Engage with their local community

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Journey of Localgiving.com

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Localgiving.com’s Achievements

Available to charities and community groups across the UK

Over 1500 charities and community groups on the website

Over £750,000 to charities and community groups in 2011

Over £800,000 to charities and community groups already in 2012

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Localgiving.com Match Funds

Match Fund promotions in Devon, Berkshire, Calderdale and England, with many more planned for 2012

Encourage supporters to give on Localgiving.com by matching donations pound for pound

Berkshire £50,000 to Berkshire charities133 participating charities

Plymouth £50,000 to Plymouth charities160 donations£163 average donation amount

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Calderdale(W.Yorks)£20,000 to Calderdale charities55 participating charities

England Over £1 million to English charities£125k Matched in one week at end of Dec£375k in 2 days in March 2012!

Photos

Donation amounts

Volunteers

Charity info

Activities & projects

Main text

Benefits of Localgiving.com

For charities and community groups For supporters

Facilities to easily accept donations Support small charities that need your help the most

Automated Gift Aid on donations Maximise your donation with Gift Aid

Webpages that are easy for supporters to find Easily find and support charities by location, cause or the people you can help

New sources of funding, access to a community of supporters

Choose your favourite charities

Space to advertise your needs, including volunteer vacancies

Communicate directly with the charities you choose to support

Local and UK wide promotions See how your donation is making a difference

Webpages that are easy to complete and update at any time

Send messages to charities and stay up-to-date with the latest news

Training materials and support to help you with your fundraising

Help charities raise awareness of their work

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Invitation to join Localgiving.com

Your charity

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Step 1 – Basic details: Overview

Basic details about your organisation

Categorising your charity

Your staff and volunteers

Volunteers required

1In this section, you can enter basic

information about your charity and how

you w

ould define it.

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Step 2 – Webpage text: Overview 2

Headline

Purpose of your charity

Your benefit to the community

What a donation made on Localgiving.com will allow you to do

Results and outcomes

This section is w

orth taking time to think

about. You should really consider w

hat you do and how

to tell people about that.

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Step 3 – Logo and photos: Overview3

Disclaimer

Logo of your charity

Photos of your charity

In this section, you can illustrate the work of

your charity with som

e exciting, bright or m

oving photographs.

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Step 5 – Bank details: Overview 5

Sort code

Account number

Account name

In this section, you can enter your bank details in order to receive online donations.

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Step 6 – Submit webpage: Overview 6

Create your Localgiving.com web address

Submit webpage

Before subm

itting your webpage, you can

create a web address that w

ill allow

supporters to find you easily.

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What does it cost?

• Commission on donations, of which:

– c. 2% to PayPal (1.4% plus 20p)– 3% CFs to help other groups– 3% LG to allow us to run and process payments

• Annual Subscription:

– £72 inclusive of VAT per year – (First 3 months no obligation free)

Keeping your webpage up to date and extra help (master class)

Important to keep your webpage updated with news, activities and new

projects

Materials and on-going support to help you promote your webpage

Training sessions and workshops

Help Desk assistance at Localgiving.com

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We’re here to help!

If you have any questions, please contact Localgiving.com by:

Email: help@localgiving.com

Telephone: 0300 111 2340

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What the charities say

“Brilliant! We raised so much money.”Joanne Anning, Jeremiah’s Journey

“An excellent idea for small charities like mine because it would give us the publicity we need.”

Shobha Srivastava, Hindu Nari Sangh

We have always dedicated a lot of time to fundraising applications but we never had the facility where people in the community could donate to us in such a quick and convenient way.”

Kate Mukungu, Tyneside Women’s Health

It’s very easy to log in and update our webpage, much easier that I thought it would be.”

Sharon Kitcher, Powerpack“Excellent – a fantastic opportunity and a great incentive to raise money and awareness of our services.”

Julie Nash, PPCC

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