london alexander lululemon project
DESCRIPTION
FW 2014 Running Project | LululemonTRANSCRIPT
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LULULEMON FW 2014
MENSWEAR RUN COLLECTION
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!!!!!!!!!LULULEMON!FW!2014!MENSWEAR!RUNNING!PROJECT!!
!!Name:!London!Alexander!
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!Date:!Jan.17/2014!!Theme:!!
Contemporary!Technical!Basics!!Updating!classic!styles!with!technical!fabrics,!and!performance!features!without!losing!stylish!silhouettes.!!!Mood:!!Focusing!on!a!darker!west!coast!inspired!running!aesthetic,!with!contrast!achromatic!industrial!prints!symbolizing!our!urban!surroundings.!!Colours:!!Deep,!inky!tones!from!green!through!indigo,!combined!with!shades!of!black!and!grey.!!!Inspirations:!!LClassic!Sportswear!Pieces!!LHybrid!Silhouettes!!!!LUpper!Scale!Street!Wear!!!LWest!Coast!Lifestyle!!LModern!Living!!LConcrete!Architecture!!!!!!!!
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Look #1 Look #2
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Look #1
Look #2
armpit ventilation eylet holes
reflective
garment
feature (dark
grey)
invisible zipper hidden storage
cargo poc-
ckets with
industrial
snap for
storing
valuables
reflective garment feature for night
running
rulu fabric
raglan sleeves for maximum
mobility
articulated sleeves for maxi-
mum mobility
water resistant zipper, with zipper
garage
adjustable sideseam zippers
for mobility, comfort ad-
justment, and airflow
freedom sleeves for maxi-
mum mobility
lululemon branded woven label
lululemon branded woven label
poly/cotton/spandex 2’’x2’’ ribbing
thumb hole for easy layering
environmental
micro fleece, with
wicking armpit
gusset (chito sante
fabric)
ykk water resistant zipper with
chafe resistant feature
single welt pockets
with reinforced bart-
acks and hidded snap
to secure the storage
of valuables
ribbed gusset on
hem inseam for
easy access and
comfort
articulated knees for maximum mo-
bility
articulated knees for maximum mo-
bility
outseam zippers for fit adjustment
front bound pockets
hidden stash
pocket on out-
seam
gusset to reduce crotch
strain, luxstreme fabric
gusset to reduce crotch
strain, Poly chito interl-
cok fabric:
-anti-bacterioal
-clean and hygienic
-odor resistant
-non-toxic
-pilling resistant
-breathable
-fast drying
-moisture management
and wicking
-soft hand
signature positioning of lu-
lulemon printed label
signature positioning of lu-
lulemon printed label
polyester ribbed collar
chafe resistant zipper feature
2 way water resistant YKK zipper
Dintex Bonded Interlock Fabric:
WaterProof/Windproof/Breathable
Areas of use:
Jackets and trousers for highly
aerobic activities such as run-
ning or skate skiing. Also ideal
for air permeable use in hybrid
garments.
light weight
– Highly elastic
– Water repellent
– High level of comfort
waterproof, windproof, breathable 5 panel
adjustable cuff,
with watch window
underneath cuff
strap
patch pockets
Swift Fabric
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Ventilation feature with zipper Look #2 Hybrid Bomber Jacket
GARMENT BACK
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two hole sincher
WB
eyelets holescompartment opening with bartack secured ends
Draw Cord design
Styles with this feature:
-look #2 bottoms Swift Pant-look #4 bottoms performance jogger-look #5 bottoms Lue’s jogger
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Look #3Look #4
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lululemon printed logo in traditional
position
2x2’’ poly/cotton ribbing
2x2’’ poly/cotton ribbing
ykk water resistant zippers with zipper hoods
ykk water resistant zippers with zipper hoodscool best mesh armpit
gusset, anti wicking fabric
cool best mesh armpit
gusset, anti wicking fabric
lululemon branded woven label
lululemon branded woven label
articulated sleeves for maxi-
mum mobility
articulated sleeves for maxi-
mum mobility
70% cotton/ 30% polyester
2’’x2’’ rib cuff
gusset to reduce crotch
strain, Poly chito interl-
cok fabric:
-anti-bacterioal
-clean and hygienic
-odor resistant
-non-toxic
-pilling resistant
-breathable
-fast drying
-moisture management
and wicking
-soft hand
gusset to reduce crotch
strain, chito sante ex-
treme fabric:
-anti-bacterioal
-clean and hygienic
-odor resistant
-non-toxic
-pilling resistant
-breathable
-fast drying
Ykk aquaguard guard waterproof zipper
Luon™
topstitched inseam pockets
sideseam label
flat locked front pocket pouch
Lululemon signature reflective
Reason:
In constructin a parallel line mens an object is
coming towards you, an X means an object is
going away from you. Possibly a good branding
technique.
laser venting in hood for airflow
3 panel hood
3 panel hood
• Breathable
• Wind and water repellent
• Permanent elasticity
• Hard wearing and durable
• Moisture Transport
• functional fibres
• Fast drying
• High level of comfort
Look #3 Look #4
sleeve stash pocket
elastic drawcord
Asymetrical ykk water resistant zipper, two way
chafe resistant zipper guard
Lululemon signature reflective
Reason:
In constructin a parallel line mens an object is
coming towards you, an X means an object is
going away from you. Possibly a good branding
technique.
freedom sleeves for maximum mo-
bility
Polartec® Power Stretch® Fleece
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Drawcord with sincher and storage compartment on WB
Knee Articulation side view Look #4 Performance Jogger
*featured on all the pant bottoms*
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Look #5 Look #6
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lululemon printed logo in traditional
position
lululemon printed logo in traditional
position
cool best mesh armpit
gusset, anti wicking fabric
woven lululemom branded hem label
woven lululemom branded hem label
articulated sleeves for maximum mobility
YKK water resistant zippers, with
zipper hood
Bartacks to increase pocket strength
Luon™Chito* Midweight Compression Fabric
79% poly, 21% spandex
moisture wicking, anti-backterial prop-
erties
Articulated knee seams for maximum mobility
Lululemon signature reflective
Reason:
In constructin a parallel line mens an object is
coming towards you, an X means an object is
going away from you. Possibly a good branding
technique.
gusset to reduce crotch
strain, cool best mesh
gusset to reduce crotch
strain, Poly chito interl-
cok fabric:
-anti-bacterioal
-clean and hygienic
-odor resistant
-non-toxic
-pilling resistant
-breathable
-fast drying
-moisture management
and wicking
-soft hand
reversed cover stitched front pockets
Basic properties:
– Very high breathability and air per-
meability
– Small pack volume, extremely light
weight
– Highly elastic
– Water repellent
– High level of comfort
ribbed cuffs
poly/spandex jersey bound cuffs
thumb hole for easy layering
hidden stash pocket for ipods, credit cards, keys etc.
Updated Kangaroo Pocket
Draw Cord to adjust fit
raglan sleeves for mobility
flat lock seams
moisture wicking classic beanie
Merino Blend Jersey, 48% wool, 48% polyester, 4% nylon
all weather conditions
breathable
odour resistant
moisture management
comfort next to the skin
ststretch & recovery
natural fibre
Look#5
Look #6
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Lululemon signature WB card
storage pocket
Reflective X design
Garment Back
Featured on the follwing styles:
-Look #3 Top Asymetrical Hoodie (shoulder)
-Look #4 Bottoms Performance Jogger
--Look #6 Signal Tights
Look #6 Signal Tights
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Look #7
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lululemon brand-
ed logo on back
of shoulder
side seam woven label
Chito* Midweight Compression Fabric
79% poly, 21% spandex
moisture wicking, anti-backterial prop-
erties
Areas of use:
Jackets and pants for high-movement types
of outdoor sports.
• Breathable
• Wind and water repellent
• Permanent elasticity
• Hard wearing and durable
• Moisture Transport
Look #7
two piece sleeve to follow arms natu-
ral arm curve
Ykk aquaguard guard waterproof zipper
articulated sleeves for maxi-
mum mobility
storage pocket for ipod, keys, credit cards etc.
adjustable cuff strap
single welt pockets with
ykk water resistant zippers
Cool Best Fabric Heavy Wicking
Pique
raglan sleeve for maxi-
mum mobility
small sleeve storage cargo pocket
ribbed moisture wicking classic
beanie
chafe resistant zipper garage
adjustable sideseam zippers
for mobility, comfort ad-
justment, and airflow
articulated knee seams for maximum mobility and
performance
zipper stopped 5’’
before hemline to in-
crease running mobility
lululemon branded logo on
back of calf
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Ventilation feature with zipper
GARMENT BACK
Look #7 Cross Over Rain Mac
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Look #7 Concept Tights
Leg Seam Design
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Look #8Look #9
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signature positioning of lu-
lulemon printed label
Larger quad and thigh area for layering
shorts
LOOK #8LOOK #9
Luon™
Luon™
fitted calf and ankle to increase circulation and keep
warmth in
front bound pockets
flat lock seam
flat lock seam
superfine merino wool jersey
all weather conditions
breathable
odour resistant
moisture management
comfort next to the skin
ststretch & recovery
natural fibre
superfine merino wool jersey
self bound neckline self bound neckline
larger leg and hem opening for freedom of movement
shirt tail front and back hemline for
a more flattering appeal
shirt tail front and back hemline for
a more flattering appeal
moisture wicking classic beanie
raglan sleeve for mobility
lululemon branded woven hem label
flat lock seamed front patch pockets
side seam stash pocket
over the knee length for comfort
articulated knees for maximum mo-
bility
outseam zippers for fit adjustment
gusset to reduce crotch
strain, chito sante ex-
treme fabric:
-anti-bacterioal
-clean and hygienic
-odor resistant
-non-toxic
-pilling resistant
-breathable
-fast drying
gusset to reduce crotch
strain, chito sante ex-
treme fabric:
-anti-bacterioal
-clean and hygienic
-odor resistant
-non-toxic
-pilling resistant
-breathable
-fast drying
lululemon branded outseam label
woven lululemom branded hem label
raglan sleeves for mobility
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Tropic JadePantone19-5217
Estate BluePantone 19-4024
LeadPantone19-3803
BlackPantone 4 C
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Inspiration Images
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Garments)Breakdown))Look)#1)Top))Name:)Compound)Fleece))Purpose:)Running)fleece))Reason)for)design:)Hybrid)version)of)the)classic)fleece)outdoors)running)top.)Updated)the)classic)fleece)with)environmental)micro)fleece,)and)used)Lululemons)signature)Rulu)fabric)for)the)performance)aspect.)Subtle)reflective)features)make)it)safe)to)run)at)night.))Look)#1)Bottoms))Name:)Water)Proof)Running)Pant))Purpose:)All)weather,)durable)running)pant))Reason)for)design:)Living)on)the)west)coast)we)never)know)what)kind)of)weather)to)expect.)I)designed)this)pant)to)be)worn)outdoors)to)stand)up)against)rain)and)wind)without)giving)up)breathability.)Wicking)fabric)was)added)in)key)areas)to)limit)sweat)build)up.))Look)#2)Top))Name:)Hybrid)Bomber)Jacket))Purpose:)Running/To)&)From))Reason)for)design:)Took)a)classic)bomber)jacket)and)updated)it)into)a)running)piece.)Ventilation)features,)fabric,)and)pattern)construction)choice)make)this)jacket)ideal)for)cold/wet)outdoor)runs.)This)jacket)can)also)be)worn)casually)without)looking)like)core)workout)gear.)Subtle)reflective)features)make)it)safe)to)run)at)night.))))))))))
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Look)#2)Bottoms))Name:)Tapered)Swift)Pant))Purpose:)Running/training))Reason)for)design:)Tapered)running)pant)with)technical)features)ideal)for)running)and)training)in.))Look)#2)Hat))Name:)AllSweather)Running)Hat))Purpose:)running/to)and)from))Reason)for)design:)Run)in)style.)Ideal)for)running)in)the)rain)and)keeping)out)the)wind.)The)technical)dintex)fabric)keeps)the)elements)out)while)the)cool)best)wicking)interior)band)removes)the)sweat)on)your)runs.)))Look)#3)Top)))Name:)Asymmetrical)Tech)Fleece)Hoodie))Purpose:)Outdoors)Running/Post)Workout/)To)and)From)))Reason)for)design:)Technical)running)fleece)that)looks)goods)and)has)all)the)properties)you)need)when)breaking)a)sweat)outside.)Signature)Reflective)X)design)on)shoulder)for)nighttime)runs.))Look)#3)Bottoms))Name:)All)weather)Running)Short)))Reason)for)design:))Living)on)the)west)coast)we)never)know)what)kind)of)weather)to)expect.)I)designed)this)short)to)be)worn)outdoors)to)stand)up)against)rain)and)wind)without)giving)up)breathability.)Wicking)fabric)was)added)in)key)areas)to)limit)sweat)build)up.))Look)#4)Top))Name:)Hybrid)Hoodie))Purpose:)Running/Gym/To)and)From))
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Reason)for)design:)A)staple)item)every)guy)should)have)in)his)wardrobe.)I)took)a)
traditional)zip)up)hoodie)and)geared)it)to)run/work)out)in.)Has)all)the)technical)
features)needed)to)keep)you)comfortable)during)a)run/workout.)
)
)
)
)
)
)
)
)
)
Look)#4)Bottoms)
)
Name:)Performance)Jogger)
)
Purpose:)Running/Gym/To)and)From)
)
Reason)for)design:)Took)the)classic)jogger)pant)and)gave)it)a)technical)make)over.)
Stylish)fit)with)all)the)characteristics)needed)for)running,)and)working)out)in.)
)
)
Look)#5)Top)
)
Name:)Hybrid)Crew)Sweater)
)
Purpose:)Running/Gym/To)and)From)
)
Reason)for)design:)Reason)for)design:)A)staple)item)every)guy)should)have)in)his)
wardrobe.)I)took)a)traditional)crew)sweater)and)geared)it)to)run/work)out)in.)Has)all)
the)technical)features)needed)to)keep)you)comfortable)during)a)run/workout.)
)
Look)#5)Bottoms)
)
Name:)Lue’s)Jogger))
)
Purpose:)Running/Gym/)To)and)From)
)
Reason)for)design:)Reason)for)design:)A)staple)item)every)guy)should)have)in)his)
wardrobe.)I)took)a)traditional)cotton)jogger)and)geared)it)to)run/work)out)in.)Has)all)
the)technical)features)needed)to)keep)you)comfortable)during)a)run/workout.)The)
stylish)silhouette)makes)it)suitable)to)leave)the)house)and)not)look)like)a)bum.)
)
Look)#6)Top)
)
Name:)Light)Weight)Hoodie)
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)Reason)for)design:)Reason)for)design:)A)staple)item)every)guy)should)have)in)his)wardrobe.)I)took)a)classic)lightweight)hoodie)and)geared)it)to)run/work)out)in.)Has)all)the)technical)features)needed)to)keep)you)comfortable)during)a)run/workout.)The)luxurious)merino)wool)fabric)makes)it)perfect)for)casual/weekend)wear.))))))))Look)#6)Shorts))Purpose:)Running/Gym/)To)and)From))Name:)Aeroshell)Shorts))Reason)for)design:)Shorts)that)can)be)worn)on)indoor)and)outdoor)runs.)State)of)the)art)aeroshell)technology)makes)this)a)great)all)around)short)to)own.))Look)#6)Tights))Name:)Signal)Tights))Purpose:)Running))Reason)for)design:)Compression)tights)to)prevent)chafing)and)rashes,)and)postSexercise)to)ease)muscle)stiffness)and)quicken)recovery)time.)They)also)provide)warmth)without)weight.)Signature)lululemon)parallel)and)X)reflective)design)for)nighttime)runs.))Reflective)X)Story:)In)construction)a)reflective)parallel)line)means)an)object)is)coming)towards)you,)and)an)X)means)the)object)is)moving)away)from)you.))Look)#7)Top))Name:)Cross)over)Rain)Mac))Purpose:)Running/)To)and)From))Reason)for)design:))Inspired)by)the)traditional)work)mac.))I)challenged)myself)to)develop)a)performance)based)timeless)jacket)silhouette)that)can)be)worn)on)outdoor)runs,)and)in)the)office.)
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)Look)#7)Beanie))Name:)Tech)Beanie))Purpose:)Running/To)and)From))Reason)for)design:)A)staple)item)for)men)of)all)ages.)Added)wicking)technology)to)this)classic)item)so)it)can)be)worn)runs)or)casually)out)and)about.)))))Look)#7)Shorts))Name:)Primary)Shorts))Purpose:)Running/Gym))Reason)for)design:)Basic)shorts)inspired)by)a)classic)100%)polyester)gym)short.)Updated)with)cool)best)mesh)fabric)for)all)the)performance)you)need)in)a)go)to)price)point)gym)short.))))Look)#)7)Tights))Name:)Concept)Tights))Purpose:)Running))Reason)for)design:)Compression)tights)to)prevent)chafing)and)rashes,)and)postSexercise)to)ease)muscle)stiffness)and)quicken)recovery)time.)They)also)provide)warmth)without)weight.)New)approach)to)knee)articulated)seams.)))Look)#8)Top))Name:)Merino)Wool)TSshirt))Purpose:)Running/Gym/To)and)From))Reason:)Staple)item)for)men.)Functional)natural)based)running)shirt)that)can)also)be)worn)outside)of)the)gym.))Look)#8)Bottoms)
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)Name:)Freedom)Shorts))Purpose:)Running/Yoga))Reason)for)design:)Designed)for)comfort)and)easy)movement.))For)the)man)who)wants)a)more)casual)relaxed)short)with)all)the)properties)expected)in)a)running)short.)This)relaxed)short)is)also)perfect)for)yoga)classes)giving)you)all)the)movement)you)need.)))Look)#9)Top))Name:)Merino)Baseball)TSshirt))Purpose:)Running/Gym/To)and)From))Reason)for)design:)Staple)item)for)men.)Functional)natural)based)running)shirt)that)can)also)be)worn)outside)of)the)gym.)))Look)#9)Bottoms))Name:)AllSInSOne)Training)pant))Purpose:)Running/Gym))Reason)for)design:)This)highly)versatile)pant)can)be)worn)on)runs,)pre,)and)post)workouts.)The)larger)quad)and)thigh)section)makes)it)easier)to)layer)shorts)underneath)when)you)are)at)the)gym)or)layering)up)for)an)outdoor)run.)The)tight)calf)and)ankle)area)increases)warm)up,)circulation)and)recovery)time)when)breaking)a)sweat.)These)pants)come)with)a)basic)pair)of)shorts)inside.)And)is)sold)as)one)unit.)The)waistband)feature)has)two)eyelet)holes)for)the)shorts)draw)cord)underneath)to)be)pulled)through)and)tied)on)the)outside)of)the)pant.)This)will)draw)cord)bulk.))))Look)#9)Beanie))Name:)Tech)Beanie))Purpose:)Running/To)and)From))
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Reason)for)design:)A)staple)item)for)men)of)all)ages.)Added)wicking)technology)to)this)classic)item)so)it)can)be)worn)runs)or)casually)out)and)about.)))))))))))))