london advice conference
DESCRIPTION
Clifford Chance, Canary Wharf London. 3rd July 2012I use PP as a 'background' so it will be difficult to get all what I was saying by just seeing the slides. However, it may be useful so here it is, in the spirit of sharingTRANSCRIPT
A website is not enough: share and inspire!
Patrick Torsney
who are you?what is your message?
do others need to hear about it?
More than half UK population now on Facebook
37.4 million UK adults use Facebook regularly
32.1 million UK adults use YouTube regularly
15.5 million UK adults on Twitter
7.9 million UK adults on LinkedIn
Internet-based tools for sharing
and discussing information
internet-based tools for sharing
and discussing information
ways of sharing opinions, insights,
experiences, and perspectives
with each other
a fancy way of describing the zillions of conversations
people are having online
24/7
do you need to be a 20-year old computer whizz adept in all kinds of technological
geekery and mumbo jumbo?
can I ‘DO’ social media?
web 1.0
your website…1990’s
web 2.0
your website…2000’s
strategy first…• what are your goals and objectives– raise money?–new volunteers?– to increase website traffic?– to raise your profile?– to encourage social change?
• pick your platforms• experiment personally
is a social utility that connects people with friends and
others who work, study and live around them
• a Page not a Profile
• facebook.com/pages > create page >
• don’t need to already have a personal account
• upload your avatar and fill in info, start posting!
• public but can have private conversations
• when 25 ‘likes’, you can reserve a vanity URL at facebook.com/yourorganisation
• share links, photos or video in Status
Updates
• 4-6 updates per week is ideal
• careful about automating content and
syncing with other SM sites
• have more than one Administrator for
your page
• liking, Favourites and Tagging: building
connections
• link your Facebook Page into your other
online communications and social media
elsewhere – including email signatures
helps people communicate,
share information and stay connected
through the exchange of brief, frequent messages
• 200 million people world-wide
• Communicating messages in short
bursts of info
• Very few “get it” from day one!
• All tweets public unless you tweet via
Direct Message (DM)
• Success is earned
• twitter.com/signup– enter your organisation’s details– pick a username, e-mail and
password– think about continuity of branding
with your username• Settings > Profile and upload an avatar
(picture)– write a limited bio of your
organisation– don’t ‘protect’ your tweets– add location if tweeting from work
• do NOT follow anyone until you have completed this and sent out your first tweet
• get following and tweeting
about tweets• limited to 140 characters
• a short @username is best – helps with RT
• good to share links + items of value
• can also include pictures and video
• follow and see how others do it
• search for users by name and say hello!
• can create ‘lists’
• follow Friday #FF
already there…
@AdviceUK
@CitizensAdvice
@LawCentres
@LASAVoice
@LegalActionGrp
@Shelter
@YLALawyers
@BAILII
@ilegal
a video sharing website that allows you to
display and share a wide variety of user-generated
content
• Youtube.com > create account
(Google account)
• 2nd largest search engine in the
world, behind Google
• Remember continuity of brand
• If you don’t have your own
content you can favourite the
content of others to build your
page
• Continuity of avatar as Profile Picture
and colours
• Limit Channel description to Mission
Statement or one paragraph
• Use Channel Tags and Video Titles
• Enable Channel and Video comments
• Subscribe to Channels created by
funders/partners
• Sign up for YouTube’s nonprofit
programme
• Embed your videos elsewhere
video content ideas• use favouriting other videos to build content
or, Animoto or equivalent
• document events and important speeches by
staff
• give a tour of your offices or facilities
• interview staff members, supporters, experts
• create montages of clips with stats or quotes
• interview and feature success stories
• annual thank you video
metrics and your ROI• Create a 12 column spreadsheet
(1 column per month)• Define your metrics (rows) eg:
– website traffic– blog traffic– e-newsletter subscribers– Facebook fans– Twitter followers– Online donations generated– volunteers gained– event attendees
• Monitor on same date of each month eg 1st of the month
content content content• your website is still important!
• are you creating content?
• what about a Chair’s blog, like
– Hackney Community Law Centre
– JCWI
• comment on local and national
news and current issues
• push your content via your social
networks
Patrick Torsney
http://about.me/ilegal ilegal.org.uk