HALLO I am LOLLA MEYER

BSA National Co-coordinator

All in a day’s work!

MARKETING REPORT

LOLLA @ WORK @

The Backpack

19h00 pm

ACHIEVEMENTS 2006-2007

WYSTC 06 Networking WYSTC 06 Networking CocktailCocktail

Comments from the organisers: Comments from the organisers:

• ““The Wednesday networking cocktail was The Wednesday networking cocktail was superbly branded to create a very South superbly branded to create a very South African feel with the music etc!”African feel with the music etc!”

• 900 international Delegates900 international Delegates

WYSTC 06 - SA VillageWYSTC 06 - SA Village

• ““We have never We have never experienced such a experienced such a high profile for a first high profile for a first time sponsor - added time sponsor - added with the fact that the with the fact that the South African village South African village looked fantastic and looked fantastic and had a buzz for the had a buzz for the entire trade fair”entire trade fair”

• Budget of R180 000 Budget of R180 000

• 7 BSA Members 7 BSA Members attendedattended

Adventure Travel & Backpackers Adventure Travel & Backpackers ExpoExpo

LOLLA @ WORK @

Sydney, Nov 2006

TNT Magazine & BSATNT Magazine & BSA

• 4 weeks magazine feature• 817 competition entries• 6 weeks advertising on…..• TNT's new scrolling display boards • www.tntmagazine.com.au

Adventure In Travel 07 –New Adventure In Travel 07 –New YorkYork

• Travel Talk - National Travel Talk - National Geographic Adventure Geographic Adventure TheatreTheatre

• Advert in ATE 2007 Trade Advert in ATE 2007 Trade CatalogueCatalogue

• Live music sponsored by SA Live music sponsored by SA EmbassyEmbassy

• Live exposure on FOX TVLive exposure on FOX TV

• ““The Adventure segment is The Adventure segment is the fastest growing travel the fastest growing travel segment for the American segment for the American traveler”traveler”

• ““The Adventure Market is a The Adventure Market is a Multi-Billion dollar Industry”Multi-Billion dollar Industry”

WYSTC 2007 - IstanbulWYSTC 2007 - Istanbul

• Budget of 1.5 Million RandBudget of 1.5 Million Rand

• 10 BSA members will be part of SA 110 BSA members will be part of SA 1stst National Pavilion National Pavilion• Cocktail evening worth R70 000Cocktail evening worth R70 000• So far the lucky members are……So far the lucky members are……

1.1. Moola MagicMoola Magic2.2. Amakhala Student ProjectAmakhala Student Project3.3. Salty CraxSalty Crax4.4. African InsightAfrican Insight5.5. Inkosana LodgeInkosana Lodge6.6. Abang Africa TravelAbang Africa Travel

• Congratulations!!!!!!!!Congratulations!!!!!!!!

• Other 4 applications pending….Other 4 applications pending….• WYSTC 2010…….WYSTC 2010…….

National MembershipNational Membership

• 28 new members 28 new members membership since membership since June2006June2006

• 5 Moola 5 Moola NewslettersNewsletters

• MOOOO-RSE MOOOO-RSE ResponseResponse

• Moola is BSA’s No1. Moola is BSA’s No1. tangible benefittangible benefit

New Marketing CollateralNew Marketing Collateral

World of BenefitsWorld of Benefits

• MarketingMarketing

• Travel ShowsTravel Shows• Moola MagicMoola Magic• BrochuresBrochures• Website ExposureWebsite Exposure• NetworkingNetworking• RepresentationRepresentation• Information & StatsInformation & Stats

•Discounts:Discounts:• 25% off TV License 25% off TV License

• Cheaper credit card rates Cheaper credit card rates & credit card facilities& credit card facilities

• Discounts on InsuranceDiscounts on Insurance

• Discounts on FurnitureDiscounts on Furniture

• More to follow……More to follow……

descriptiondescription• Credit card discountsCredit card discounts

NedbankNedbank Mobile Credit Card facility, 2.5% com, R365 for rentalMobile Credit Card facility, 2.5% com, R365 for rental

ABSA ABSA 3.2% com, R160 for rental3.2% com, R160 for rental

• Insurance Insurance 15% off B&B Sure (public liability of R30 million)15% off B&B Sure (public liability of R30 million)

• FurnitureFurniture 10% off Sealy, 7.5% off Weatherley’s and Hirsch Home Stores10% off Sealy, 7.5% off Weatherley’s and Hirsch Home Stores

For Enquiries contact Lolla MeyerFor Enquiries contact Lolla Meyer

lolla@backpackingsouthafrica.co.zalolla@backpackingsouthafrica.co.za

CHEERS!!!!!

THANKS VERY MUCH