logotype usage approved variations - ulster university · pdf fileulster university brand...

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Logotype Usage –Approved Variations

Ulster UniversityBrand Guidelines Interim (May 2017)

1

Interim (May 2017)

BrandGuidelines


02

Introduction The Ulster University brand continues to evolve in line with the ambitions of our new strategic vision. To support this vision and reflect significant organisational change, some substantive adjustments have been made to the second edition of the brand guidelines. These have necessitated this interim document that precedes the publication of a fully updated third edition.

3

Checklist Things that have changed: – Application of corporate logo (colour)– Broadened corporate colour palette– Faculty naming– Faculty colour palettes– Refinement of sub-brands– Changes to brand architecture– Addition of evolved graphic device – Removal of colour picking technique – Revision of wider colour palette Things remaining the same: – Typography – Photographic style – Paper stock – Corporate stationery (all corporate palette)– Infographic style


Odit qui atesed quae voluptibus et aceaqui coreptatatem volupta nus, sinvent anda peliatius, officit archic taspic tem facipid quat aciis dolorep tatumquaspel escium harit volo ipsamus essi veniendunt lacea sunt, venimin venis explabo. Nam aut hil idest, nobis dolum qui re, sit es ea sit, omni doluptatur.

Pis earuptat vel et estrum re escia volorestin nobitem excesti orestio dolorrum escipiciam, quo vel electurio. Ut fugit lia volessi nciantio tectiorrunt erem ipient optiantota nusdaerib ero berupta tincto mintur ab incipsa sitiae. Nam voluptae. Sant quasinc tiumquatus.

Labo. Xeres quo dolupti antiaepuda corrovi tateniente cus excerovitius eost odicius tinct et anda sit acerem.

Logotype Usage –Approved Variations


44

Our primary logo remains the same, but with changes to the list of approved variations. It is no longer appropriate to use a coloured logo of any type.

Corporate identity – approved variations

+ ++ +

Primary logotype

Prohibited logotype colour variations



5

This page shows all possible variations of the Ulster University logo. As before, a monotone logo can also be used when colour is not available and a greyscale version of the logo can be used if required.

A stacked version of the logo is still available for use but should only be utilised in instances where the primary logo is not appropriate. It is no longer appropriate to use a coloured logo of any type.

Corporate identity – approved variations


6

The Ulster University colours of navy and gold remain central to the corporate colour palette, along with the dark and light greys. To add variety to corporate communications, a deep purple has been added to the corporate colour palette. Please note: When special print finishes are required, metallic inks have been specified for spot colour purposes, alternatively gold or silver foil can be used.

Corporate identity – colour palette

Corporate Navy Pantone: 539UCMYK: 100.85.35.40RGB: 26.42.79#1a2a4f

Corporate Gold Pantone: 871UCMYK: 33.33.70.0RGB: 187.164.97#bba461

Corporate Grey (Light) Pantone: 877UCMYK: 40.30.30.0RGB: 168.170.171#a8a9ab

Corporate Grey (Dark) Pantone: 2336UCMYK: 10.10.10.92RGB: 49.48.47#31302e

Corporate Purple Pantone: 209UCMYK: 40.100.0.80RGB: 61.0.41#3d0028

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Examples of how the updated palette can be applied to printed material can be seen here. These examples show how the additional colours allow for greater variety in corporate documents whilst retaining a prestigious look and feel.

Corporate identity – application examples

Five & Fifty 2016

2034 Five & Fifty 2016

2034

Five & FiftyFive Year Strategic PlanFiftieth Year Strategic Vision2016 –2034

ulster.ac.uk Graduation 2015Summer Ceremonies

Graduation 2016Summer Ceremonies

Second Edition 2015

BrandGuidelines

Second Edition 2015

BrandGuidelines

An International Perspective2016-2017Shaping your future

PostgraduateProspectus2015-2016 Shaping your future

Study Abroad at Ulster University2015-2016 Experience More

U ULSTER GRADUATEG The magazine for alumni and friends of Ulster UniversityEdition 39 Summer/Autumn 2016

Colin Davidson: the artist who had a brush with TIME InsideUlster University’s breakthrough in pancreatic cancer research | Alumni around the world

PLUS Impact of your support

PostgraduateProspectus2015-2016 Shaping your future



8

There are a small number of approved sub-brand logos. Ulster University Business School and Belfast School of Art remain unchanged from the previous guidelines apart from the removal of the bright coloured variations. These logos should now only be applied in the corporate colours. Refer to page 5 to see all possible corporate colour variations. The newly formed Ulster University Doctoral College has been added to sub-brand suite and should also be applied in the corporate palette at all times.

At this time, there are no other agreed sub-brands related to Faculties or Schools but this is subject to change. There is no opportunity to recreate new logos based on this sub-brand format under any circumstances. Please address specific queries to [email protected]

Please note: There is also a visual identity structure agreed for some Institutes and Centres within the Research & Impact portfolio. The final list of R&I sub-brand requirements and exact naming conventions is still under review.

Brand architecture – approved sub-brands


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Largely the brand architecture of the University remains unchanged, but the new Faculty structure has had an impact. The coloured variations of some of the sub-brands have been stripped from the architecture and these now appear solely in the corporate palette. Also, the Doctoral College logo has been added to level 2B. Level 3 illustrates the agreed structure for R&I visual identities. The final list of agreed sub-brands in this area has not yet been finalised.

Brand architecture – overview

Level 1 – Corporate identity/University crest

Level 2A – Faculty sub-identities

Level 2B – Faculty/School sub-brands

Level 3 – Research Institutes/Centres


10

Aligned to our ambitions for academic excellence, reorganisation of our Faculty and School structures is well progressed. From August 2017, six Faculties will transition to four; and thirty three Schools will streamline to twenty two.

The new Faculty of Arts, Humanities & Social Sciences will have six Schools and broadly represents a merger of the old Faculty of Arts; Faculty of Art, Design & the Built Environment; and the Faculty of Social Sciences.

The Faculty of Computing, Engineering & the Built Environment brings together the current Computing and Engineering Faculty and Built Environment disciplines and will consist of four Schools.

The Faculty of Life & Health Sciences retains seven Schools and is largely unchanged.

Ulster University Business School has been reorganised to comprise four Departments and one Institute. It will be retained as a distinct sub-brand but will now adopt the corporate colours.

All Faculties will use the corporate palette for its core identity, with Faculty colours used in the naming identifier.

*identifiers were previously referred to as lock-up devices

Faculty/School identifiers*


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With the restructuring of Faculties, we have taken the opportunity to refresh the Faculty colours, creating four palettes that are appropriate for individual Faculty requirements and cohesive as a set. When creating a piece of communication for a particular Faculty, its allocated primary colour or white should be used as a base colour. Please note that in some cases, the secondary colour can be used as the base colour. Additional colours may still be used to support the Faculty colours on the inside of brochures and leaflets. The revised wider colour palette can be found on page 14.

Faculty/School – colour palettes

Faculty of Arts, Humanities & Social Sciences Pantone: 206UCMYK: 15.100.50.5RGB: 200.17.80#c71050

Faculty of Life & Health Sciences Pantone: 2232UCMYK: 58.5.31.7RGB: 108.180.177#6cb3b0

Faculty of Computing, Engineering & the Built Environment Pantone: 276UCMYK: 75.88.32.36RGB: 74.43.83#492a52

Ulster University Business School Pantone: 539UCMYK: 100.85.35.40RGB: 26.42.79#1b2b4e

Pantone: 209UCMYK: 21.100.49.64RGB: 99.10.37#630925


Pantone: 521UCMYK: 55.60.20.0RGB: 137.112.154#89709a

Pantone: 2985UCMYK: 65.13.18.0RGB: 86.174.201#55aec8

ProductDesign

When creating a piece of Faculty/School communication, a variety of approaches can be used, of which the most desirable is to use the primary colour as a base. This allows the secondary colour to come through in typography and the evolved graphic device (see page 13).

It is also acceptable to use a white base and introduce the Faculty palette in a more subtle way through the graphic device.

Where possible, the full colour corporate logo should be used, for example on dark colours, white or applied to negative space in photography. The full colour logo cannot legibly sit on a bright colour, so in some cases it is necessary to use the white logo reversal.

Faculty/School – application examples

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ProductDesign

Computing(Internet Systems)

Computing(Internet Systems)

BiomedicalSciences

BiomedicalSciences

BusinessManagement(Online)



In some instances - such as to add variety to Faculty communication - it is acceptable to use the secondary colour as a base, with the primary colour as an accent. This should be done sparingly and should never become the primary application. Remember to use the full colour corporate logo where possible, and on bright colours to use the white reversal.

13

Faculty/School – application examples

ProductDesign

Computing(Internet Systems) Biomedical

Sciences




14

The wider colour palette has been revised to be complementary to the corporate and new faculty colour palettes and to allow for enough variety in marketing communications collateral. It is no longer appropriate to pick a colour from a photograph; any colours used must be taken from this palette. Tints of these colours can also be used.

Wider colour palette

Pantone: 204UCMYK: 5.70.18.0RGB: 229.108.147#e56c92

Pantone: 1797UCMYK: 19.99.99.1RGB: 198.29.28#c51d1c

Pantone: 206UCMYK: 15.100.50.5RGB: 200.17.80#c71050

Pantone: 166UCMYK: 0.80.100.0RGB: 232.78.15#e84d0e

Pantone: 143UCMYK: 0.49.91.0RGB: 244.149.34#f39521

Pantone: 2232UCMYK: 58.5.31.7RGB: 108.180.177#6cb3b0

Pantone: 539UCMYK: 100.85.35.40RGB: 26.42.79#1b2b4e

Pantone: 2770UCMYK: 44.13.2.8RGB: 144.185.218#90b8d9





Pantone: 2292UCMYK: 60.9.100.0RGB: 121.173.43#78ad2b

Pantone: 2985UCMYK: 65.13.18.0RGB: 86.174.201#55aec8

Pantone: 276UCMYK: 75.88.32.36RGB: 74.43.83#492a52


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We have developed the graphic device to allow accent colours to be brought out to add variety and interest.

The current graphic device retains its pre-eminence, and we advise that the new device is used mainly for document covers and larger format communications where another level of visual interest is required.

This device is based on the shapes formed by the current graphic device. The shape is then offset to create a second line intersecting the first. The main shape still houses photography, and the new shapes that have been created can be filled with an accent colour. The shape overlapping the photograph can be multiplied to create a colour overlay if the photography works appropriately.

Please note: Other devices from the full guidelines such as image breakouts, duo tones and gradients can still be applied, but avoid using these all at the same time.

Step 1Apply current graphic device

Step 2Offset graphic device

Step 3Apply photography, colour and transparency (if required) to design

Graphic device – evolved


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Here are some examples of the graphic device in use. The examples show how this graphic device can be applied to a variety of shapes, images and colours.

You can also see examples of how we will apply the Ulster University logo from now on across the broader range of marketing communications collateral. Where possible, we should use the full colour logo on white or darkly coloured backgrounds, or a white reversal out of more vibrantly coloured backgrounds.

Graphic device – application examples

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For more information, help or guidance on any aspect of the Ulster University brand, please contact the Brand Communications team who will be happy to help out.

[email protected]

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logotype usage approved variations - ulster university · pdf fileulster university brand...

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