LOGOSAnd Creating Your

Own Company

Introduction• You are about to open up your own business and need to come

up with your own company logo because you can’t afford to hire a graphic designer.

• You need to research company logos in order to create a successful logo that will represent your company appropriately

• Then you will create your company logo, letter head, business card and magazine ad.

• You can work with a partner during the research portion if you choose but each student will create their own company logo, letter head, business card and magazine ad.

EvaluationStudents exceeding

expectationsStudents meeting

expectationsStudents not

meeting expectations

Research Students will more than proficiently answer all of the questions offering their own

ideas and providing numerous examples and links.

Students will proficiently answer all of the questions. The students will provide

sufficient examples and add additional links.

Students will not proficiently answer the questions and/or not give examples and/or not

add additional links.

Vocabulary Students will correctly define all words listed in their own words and provide numerous examples for each.

Students will correctly define all words listed and provide examples for each.

Students did not correctly define all words listed and/or did not provide examples for each.

Elements of Design Students will correctly identify the elements of design and provide examples as used in the logo while elaborating in their own words and opinions.

Students will correctly identify the elements of design and provide examples as used in the logo.

Students will not correctly identify the elements of design and/or not provide examples as used in the logo.

Principles of Art Students will correctly identify the principles of art and provide examples as used in the logo while elaborating in their own words and opinions.

Students will correctly identify the principles of art and provide examples as used in the logo.

Students will not correctly identify the principles of art and/or not provide examples as used in the logo.

Process

Please complete the following questions and

write your answers in your sketchbooks to hand it with

your completed project.

.http://www.logoorange.com/logodesign-A.php

1. Research the history of some popular logos. - choose a logo of your choice from the following website and discuss what you find in your own words. Also, click on an additional link within the description you find and add that information you find

2. Research on the same website the history of some popular logos.

- choose a logo of your choice that shows how the logo changed over time and discuss the similarities and differences that you notice. Feel free to explore that company’s website as well.

• Typeface• Font• Serif• Sans serif• Script• Baseline• Type family• Bold

Search the internet for the definitions of the following vocabulary

terms and list one example of each. These

links may help.

http://dictionary.reference.com/

http://www.thefreedictionary.com/

Vocabulary

Elements of DesignPlease identify the elements of design and how they are used in the example logo to

the right.

1. Line2. Color3. Shape4. Texture5. Space 6. Form

Principles of ArtPlease identify the principle of art and how they are used in the example logo to the right.

• Unity• Harmony• Variety• Balance• Contrast• Proportion• Pattern and rhythm

Ready. Set. Go.Now you are ready to create your own logos!Write a brief paragraph reflecting on what you discovered with this research and combining

some of your own ideas to brainstorm your logo.Please create your own logo, business card, letter head and magazine ad for your company. Have

fun and be creative!

Ohio Department of Education 2012 Visual Art Standards 9 -12

• 1PR Demonstrate proficient technical skills and craftsmanship with various art media when creating images from observation, memory, or imagination

• 1PE Examine the context details of visual imagery and explain the social and cultural influences on the images

• 3RE Expand the use of arts-specific vocabulary to define and describe techniques and materials used to create works of art.

ResourcesDictionary.com. (2012). Retrieved November 30, 2012, from

Dictionary.com website: http://dictionary.reference.com/

Logoorange. (2005). Retrieved November 30, 2012, from Logoorange website: http://www.logoorange.com/logodesign-A.php

The Free Dictionary.com. (n.d.). Retrieved November 30, 2012, from The Free Dictionary website:

http://www.thefreedictionary.com

ReflectionAllowing students to investigate information themselves provides them with

a little independence and responsibility; which are good life lessons to learn in addition to the knowledge a teacher is trying to teach. Students should learn as many lessons as possible throughout their educational experience. A webquest allows students to learn just that.

There are endless possibilities of learning opportunities with webquests. Computers are a highly integrated educational tool that allows students to explore worlds of information. This amount of information can be overwhelming to the students, as to that webquests allow the students to be independently guided through the information that is the goal of the lesson. Thus, webquests are a valuable educational tool as well.