logo with their company

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The Dallas Cowboys are a professional American football team in the Eastern Division of the National Football Conference (NFC) in the National Football League (NFL). They are headquarterd in the suburb of Irving, Texas which is between Fort Worth and Dallas. The team is scheduled to play its home games at Cowboys Stadium in Arlington beginning in the 2009 season. The Cowboys joined the NFL as a 1960 expansion team. The team's national following might best be represented by its NFL record of consecutive games in front of sold-out stadiums. The Dallas Cowboys' blue star logo is associated with the team is one of the best known logos in sports. The blue star originally was a solid shape until a white line and blue border was added in 1964. The logo has remained the same since. Today, the blue star has been extended to not only the Dallas Cowboys, but owner Jerry Jones'

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Page 1: Logo With Their Company

The Dallas Cowboys are a professional American

football team in the Eastern Division of the National

Football Conference (NFC) in the National Football

League (NFL). They are headquarterd in the suburb of

Irving, Texas which is between Fort Worth and Dallas.

The team is scheduled to play its home games at

Cowboys Stadium in Arlington beginning in the 2009

season.  The Cowboys joined the NFL as a 1960

expansion team. The team's national following might best

be represented by its NFL record of consecutive games in

front of sold-out stadiums.

The Dallas Cowboys' blue star logo is associated with the

team is one of the best known logos in sports. The blue

star originally was a solid shape until a white line and

blue border was added in 1964. The logo has remained

the same since. Today, the blue star has been extended to

not only the Dallas Cowboys, but owner Jerry Jones' AFL

team, the Dallas Desperados that have a similar logo

based on the Cowboys.

The star has a special place in Texas history as well. The "lone star" is an older symbol predating

the flag which was used to symbolize Texans' solidarity in declaring independence from Mexico.

It is still seen today as a symbol of Texas' independent spirit, and gave rise to the state's official

nickname "The Lone Star State".

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    1960-1963

1964 – Present

The Green Bay Packers are a professional

American football team based in Green Bay,

Wisconsin. They are members of the North

Division of the National Football Conference

(NFC) in the National Football League (NFL) and

are the third-oldest franchise in the NFL.

The Green Bay Packers are another legndary team

in the NFL. The Packers are America's first pro

football dynasty and also the first franchise to

utilize corporate sponsorship. In 1919, the Indian

Packing Company gave the team $500 for

uniforms and equipment, hence the

name "Packers

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The Kansas City Chiefs are a professional

American football team based in Kansas City,

Missouri. The Chiefs are a member of the

Western Division of the American Football

Conference (AFC) in the National Football

League (NFL). Originally named the Dallas

Texans, the club was founded by Lamar Hunt in

1960 as a charter member of the American

Football League (AFL). In 1963, the team moved

to Kansas City, Missouri and were renamed the

Kansas City Chiefs. The team is legally and

corporately registered as Kansas City Chiefs

Football Club, Incorporated and according to

Forbes is valued at just over USD $1 billion.

The Kansas City Chiefs are named after their then

mayor, mayor H. Roe "Chief" Bartle. The mayor

helped in moving the team from Dallas to Kansas

City in 1963 and owner Lamar Hunt changed the

team's name from Texans to Chiefs in his honor

The Pittsburgh Steelers are a legendary NFL

team having won their 5th SuperBowl in

2006. Have you ever wondered what their

logo stood for?

The Pittsburgh Steelers were not always the

Steelers, they were originally called the

Pittsburgh Pirates by the founder Arthur (Art)

Joseph Rooney. In 1933, fans were

encouraged to send their suggestions to the

team and several nominated the winning name

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Steelers, after steel, which was the main

source of employment in

Pittsburgh.  Pittsburgh is also referred to as

the Steel City.

The logo was born in 1962 when the Republic Steel of Cleveland approached the Steelers and

suggested that they consider the Steelmark, the insignia used by the American Iron and Steel

Institute (AISI), as a helmet logo to honor Pittsburgh's steel heritage. The Steelmark logo, a

circle enclosing three diamonds with inward-curving edges (see image on left) and the word

'Steel', was created by U.S. Steel Corp to educate consumers about the importance of steel in

their daily lives.

The colors were chosen to promote the attributes for steel:

yellow lightens your work

orange brightens your leisure

blue widens your world

The logo's meaning was later amended to represent the three materials used to produce steel:

yellow for coal

orange for iron ore

and blue for steel scrap

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The St. Louis Rams are a professional American

football team based in St. Louis, Missouri.  The team

began in 1936 as the Cleveland Rams and existed in

Cleveland until 1945 after which they moved to Los

Angeles as the Los Angeles Rams. In 1995, the club

moved to its current home in St Louis.

The team name, Rams, comes from the nickname of

Fordham University. The name Rams was selected

to honor the hard work of the players that came out

of that University. The logo features the head of a

Ram in team colors of blue and gold. The Rams

were the first team to add a logo on their helmet.

Their half-back Fred Gehrke painted the Ram horns

on the team's helmets in 1948 and it has been on the

helmet ever since. The horns were painted in Gold.

The original team colors were red and black but they switched to yellow and blue in 1938

and after a couple of changes between 1938 and 1973, the team selected its current colors

or blue and gold. In 2000, the team made some color changes and uniform changes as

well.

 

Cleveland Rams (1940 - 1945)

Cleveland Rams script logo used

from 1940-1945

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Los Angeles Rams (1984 - 1994)

Los Angeles Rams script logo used

from 1984-1994. Note the letters L

and A emebbed in the logo.

St Rams (1995 - 1999)

St. Louis Rams script and primary

logo used from 1995-1999; note the

representation of St. Louis' Gateway

Arch.

SuperBowl Logos

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SuperBowl XLI SuperBowl XL

SuperBowl XXXIX SuperBowl XXXVIII

SuperBowl XXXVII SuperBowl XXXVI

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SuperBowl XXXVSuperBowl XXXIV

SuperBowl XXXIII

SuperBowl XXXII

SuperBowl XXXI SuperBowl XXX

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SuperBowl XXIXSuperBowl XXVIII

SuperBowl XXVII SuperBowl XXVI

SuperBowl XXV SuperBowl XXIV

SuperBowl XXIIISuperBowl XXII

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SuperBowl XXISuperBowl XX

SuperBowl XIX

SuperBowl XVIII

SuperBowl XVII SuperBowl XVI

SuperBowl XVSuperBowl XIV

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SuperBowl XIII SuperBowl XII

SuperBowl XISuperBowl X

SuperBowl IX

SuperBowl VIII

SuperBowl VII SuperBowl IV

SuperBowl VSuperBowl IV

SuperBowl II

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SuperBowl III

SuperBowl I

The SuperBowl logos were obtained from Wikipedia

With SuperBowl XLI right around the corner, I thought it would

be apt to look at the various SuperBowl logos. The SupwerBowl

is the championship game in the NFL and is played between the

winner of the National Football Conference (NFC) and the

American Football Conference (AFC). The SuperBowl is

probably the most watched television event in the United States.

The SuperBowl logo varies each year and typically has something in it to represent the city

where the game is being played. SuperBowl XXI and XXVII were played at the Rose Bowl in

Pasadena and so have a touch of rose in the logo.

The Super Bowl XLI logo features the colors orange to represent the sun and blue for the ocean.

The "I" in the Roman numeral "XLI" was drawn to resemble a pylon placed at each corner of an

end zone because "the goal is to get to the game." This year's logo has the same shade of orange

as the logo of the host city's home team, the Miami Dolphins

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The Washington Redskins are a professional American football

team based in the Washington, D.C. area. According to Forbes

Magazine, the Redskins are the second most valuable franchise

in the NFL, valued at approximately $1.467 billion, having this

year been surpassed by their rivals the Dallas Cowboys.  The

Washington Redskins started in Boston as the Boston Braves and

were later called the Boston Redskins.

Their logo is the face of an Native American chief facing the

right. The chief's head is placed within a yellow circle that has

some yellow feathers. The yellow comes from the team colors of

burgundy and gold.  One of the fans has been coming to all the

games since 1978 dressed as the Chief, and this man goes by the

name Chief Zee. Sometimes the name "Cheif Zee" may be

associated with the Logo and the reason for that is mentioned

above. 

Over the years, the logos have changed slightly but they have always depicted the face of the

chief.

     

     

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AIRLINES LOGO

After the formation of Air India International in 1948, four Lockheed

Constellations were ordered to commence international operations. The

management began casting about for a symbol that would denote speed

and simultaneously have universal appeal. Sagittarius, the archer, is the

ninth sign of the Zodiac. The Greeks represented this constellation in the

act of shooting an arrow. As it symbolises movement and speed, the

Centaur, a stylised version of Sagittarius, was selected as Air India's

logo.

The Centaur is symbolic of the airline and stands out as a distinct and

sole representative of the standards Air India has set for itself.

Olympic Airlines is the flag carrier airline of

Greece, based in Athens. It operates services

to 35 domestic destinations and to 39

destinations world-wide. Its main base is

Athens International Airport, with a hub at

Thessaloniki International Airport,

Macedonia.

Although the logo resembles that of the Olympic Games, the airline is not named after the

biggest international sporting event but rather after the Twelve Olympians, the principal

grouping of gods and goddesses in Greek mythology, residing in Mount Olympus.  

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According to the Olympic Airways archives, the first logo of Olympic was a white eagle, bearing

much resemblance to a propeller, featuring five rings and the name Olympic. Just two years after

the first flight, Onassis asked his associates to design a new logo and the coloured rings were

created. Onassis wanted to copy the five coloured rings of the Olympic Games logo, but the

International Olympic Committee claimed the rights to the logo and so a new, six ring logo was

introduced. The first five rings stand for the five continents, while the sixth stands for Greece.

Colours used were yellow, red, blue and white

Qantas is the the national airline of Australia. Quantas was

founded in Winton, Queensland in 16 November 1920. The name

was originally "QANTAS", an acronym for "Queensland and

Northern Territory Aerial Services". I never knew that. Good

trivia question.

Qantas recently unveiled a new logo in July 2007. The change to

the logo was prompted due to the changes in the structure of the

tail of the aircrafts. Qantas took this opportunity to make the

design of their new logo a little more contemporary. The new

logo was design by Hans Hulsbosch of Hulsbosch

Communications.

Some of the changes in the new logo are below

1. The feet of the kangaroo are more visible and do not appear to

touch the ground.

2. The tail of the kangaroo appears to be pointed more upwards

than before.

3. The italicized font of the airline 'Qantas' is different and shows

a more significant lean.  

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Delta Air Lines, is a major United States airline headquartered in Atlanta, Georgia that operates

an expansive domestic and international network, spanning North America, South America,

Europe, Asia, Africa, the Middle East and the Caribbean. In terms of passengers carried

(approximately 119 million in 2005),Delta is the second-largest airline in the world (behind

American Airlines).

The current Delta Airlines logo is a comprises of two 3-dimensional triangles representing a

larger triangle with the world DELTA next to it. The logo's origins can be traced back to 1959

logo which was the first time, the design was introduced. The logo (also called the widget) was

inspired by the swept-wing design of the DC-8 airplanes. The red, white and blue represented the

colors of the American flag. The logo has undergone some changes over the years with the the

logo being placed sideways, made softer etc, but the current logo is probably the most significant

change with the introduction of the solid red color. The 3-dimensional red widget logo reflects

Delta's successful transformation into a highly-differentiated, customer-focused airline

Some Historical Delta Logos

   

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1944-1947

1944-1947

 The logo has undergone 4 major changes since its inception in

1944. The original Kangaroo symbol appearing on Qantas

aircraft was adapted from the Australian one penny coin. The

kangaroo was painted beneath the cockpit of Qantas' first

Liberator aircraft. Tha kangaroo is a feature of all the logos.

1947-1968

1947-1968

The original logo did not have any wings. The winged kangaroo

symbol was created by Sydney designer Gert Sellheim, and first

appeared in January 1947 to coincide with Qantas' introduction

of Lockheed L749 Constellations. These aircraft began operating

on the UK service in December 1947. They were the first Qantas

aircraft to carry the Flying Kangaroo and the first to operate right

through to London with Qantas crews. The kangaroo carried the

globe with its feet.

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1968-1984

1968-1984

In 1968, the Flying Kangaroo was later placed in a circle and the

globe was dropped.  

1984-2007

1984-2007

In June 1984 Qantas unveiled an updated logo conceived by

Tony Lunn of the Lunn Design Group, Sydney. The Flying

Kangaroo lost its wings once again and was refined to a more

slender, stylised presentation.

Notes: A logo created for the airline's 75th anniversary year was added to all Qantas jet aircraft

in 1995. Designed by Ken Cato, it brought together the Flying Kangaroo symbol and the words

'75 years' to mark Qantas' contribution to civil aviation

 

Brussels Airlines is a Belgian airline based at Brussels Airport.

It operates to over 50 destinations in 20 European countries, as

well as long-haul flights to East, Central and West Africa.

Brussels Airlines was created following the merger of SN

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Brussels Airlines (SNBA) and Virgin Express.

The logo the letter b in lower case, made up of a series of red elipses.

  The "b" in a contemporary design style, symbolises both Brussels and Belgium.

  In graphic terms, the "b" is made up of a series of ellipses that represent the extended network

of the airline, as well as the ground lights on an airport runway.

   The blue is a reminder of the values that are carried forward from SN Brussels Airlines while

the red recalls the "low cost" colours of Virgin Express. In the airline sector, blue is generally

reassuring and reliable while red is youthful and dynamic.  

Most planes have an altered 'b' logo after superstitious travellers complained about the thirteen

dots bringing bad luck. The logo now contains fourteen dots

It should not be a huge surprise to find many airline logos based on birds but have you ever

wondered what are the most popular birds on airline logos. I did some research on this and the

results are below. 

The two most popular birds are the crane and the eagle. The table below has a longer list. 

 

Air Jamaica - Red-billed Streamertail

 Air Koryo - Crane

 

Air Lithuania - Crane

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  Air Mauritius - A red paille-en-queu

 

Air Macau - A Dove with the wing also

forming the shape of a lotus

 Air Niugini - A raggiana bird of paradise

 

Air Seychelles - A pair of white fairy terns

 American Airlines - An Eagle

 

Canadian Airlines - A Canada Goose

 Cebu Pacific - An Eagle

  Centralwings - A Skua

 China Yunnan Airlines - A peacock

Condor Airlines - A Condor

 

Gulf Air - A Falcon

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 Kingfisher Airlines - A Kingfisher bird

 

 LOT - A crane

 

 Lufthansa - A crane

 

 Mexicana - An eagle

  Silk Air - A Seagull

 

 TAROM - A swallow

  Xiamen Airlines - A crane

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Druk Air Logo - Design and History

Druk Air Corporation Limited, operating as Drukair - Royal

Bhutan Airlines, is the national airline of the Kingdom of Bhutan

and operates a modest scheduled flight network within the South

Asian region from its base at Paro Airport in the western

dzongkhag of Paro.

Taking its name from Druk, the airline was founded in 1981, ten

years after Druk Gyalpo His Majesty King Jigme Dorji

Wangchuck gradually began to open up the Kingdom from self-

imposed isolation, and seven years after welcoming its first

foreign visitors. As the only airline flying into Bhutan, Drukair

has become a lifeline with the outside world for the Bhutanese

people, as well as supporting emerging inbound tourism and

export markets. 

The name and logo of the airline is based on Druk, the Thunder Dragon of Bhutanese mythology.

Druk is a Bhutanese national symbol, and therefore very significant in Bhutan. The Druk is

central on the Bhutanese Flag, holding jewels to represent wealth. In Dzongkha, Bhutan is called

Druk Yul, or Land of Druk. The Bhutanese leaders are known as Druk Gyalpo - Dragon Kings -

because of Druk

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BEER LOGO

Heineken Brewery (Heineken Brouwerijen) is a Dutch brewing

company, founded in 1864 by Gerard Adriaan Heineken in

Amsterdam. Heineken owns and manages one of the world's leading

portfolios of beer brands. The principal international brands are

Heineken and Amstel. Heineken is positioned as a premium brand,

except for their home market in the Netherlands. Heineken is the

leading beer brand in Europe and Amstel is the third largest. In

Europe, Amstel is positioned in the mid-priced mainstream segment,

the largest segment of the market, and is available in more than 90

countries around the world.

Heineken claims that it really has two brand logos - the Authenticity logo and the Star-Heineken

logo.

 Authenticity logo has been specially developed to communicate and reinforce the brand’s

brewing quality, heritage and authenticity. Its primary application area is direct beer related

items.

 Star-Heineken logo has been specially developed to communicate and reinforce the modernity

and vitality of the brand. It may be applied in communication, sponsorships, merchandise and

packaging. Star-Heineken on a Heineken green background is preferred above on a white

background, it reflects the character of the brand better.

The green bottle with racetrack label is the origin of the brand’s visual identity.

According to Wikipedia, the three 'e's on the Heineken logo are tilted backwards slightly, making

them look like they are smiling. The smiling Es were brought in as the original label was thought

too formal for the beer.

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As of 2006, Heineken owns over 130 breweries in more than 65 countries and employs

approximately 64,000 people. It brews and sells more than 170 international premium, regional,

local and specialty beers, including Cruzcampo, Tiger, Zywiec, Starobrno, Zagorka, Birra

Moretti, Ochota, Murphy’s, Star and of course Heineken

CAR LOGO

Abarth Logo - Design and History

 Abarth is an Italian racing car maker founded by Italian-

Austrian Karl (Carlo) Abarth in Turin in 1949. Abarth

was sold to Fiat on July 31 1971, and the racing team

sold to Enzo Osella. Abarth became the racing

department of Fiat, managed by famed engine designer

Aurelio Lampredi.

The Abarth logo consists of the following key elements

The shape of the logo represents a shield which

symbolizes the notion of victory. You can find some of

the other racing logos like Porsche also have a shield in

their logo.

The red, white and green represent the colors of the

Italian Flag.

The scorpion is the key part of the logo and represents

the astrological sign of Karl Alberto Abarth who was

born on November 15th 1908.

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The red and yellow colors apparently represent the

racing world

The Audi badge the 'Four Rings' is the emblem of one of

the oldest car manufacturers in Germany. It symbolises

the 1932 merger of the four independent motor-vehicle

manufacturers: Audi, DKW, Horch and Wanderer.

Together with the NSU brand, which joined in 1969,

these companies are the roots of the present-day AUDI

AG. After the war the Audi name - which is Latin for

"Hear!" - disappeared, but was revived in 1965, using the

four rings as a logo. Also, the name is sort of a pun on

'hoerch', German for 'hear', name of one of the founders. 

The company itself is more than a century old.

The four rings in the logo have nothing to do with the Olympic rings.

The Audi logo is a registered trademark of the Audi Corporation. Use of the logo here does not

imply endorsement of the organization by this site.

 

The Citroen logo looks like something you might see on an American

cartoon soldier - two inverted Vs. Andre Citroen - imagine one of those

old black and white photographs with an ancient man in a white beard -

started in the motor trade by building gear wheels before branching out

into the motorcar, and the twin chevrons << are meant to represent gear

teeth in honour of the old engineer's early fettlings

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The company's famous "double chevron" logo derives from André Citroën's early business in

gear-cutting the company pioneered mass production of double helically-cut gear teeth, which

mesh together in a chevron.

The Citroën logo is a registered trademark of the Citroën Corporation . Use of the logo here does

not imply endorsement of the organization by this site.

All racing fans are very familiar with the famous Ferrari "prancing

horse" symbol. The famous symbol of Ferrari is a black prancing horse

on yellow background, usually with the letters S F for Scuderia Ferrari.

The horse was originally the symbol of Count Francesco Baracca, a

legendary "asso" (ace) of the Italian air force during World War I, who

painted it on the side of his planes. Baracca died very young on June 19,

1918, shot down after 34 victorious duels and many team victories. 

He soon became a national hero. Baracca had wanted the prancing horse on his planes because

his squad, the "Battaglione Aviatori", was enrolled in a Cavalry regiment (air forces were at their

first years of life and had no separate administration), and also because he himself was reputed to

be the best cavaliere of his team.

 

The Scuderia Ferrari logo Coat of Arms of the City of Stuttgart. It has been supposed that the

choice of a horse was perhaps partly due to the fact that his noble family was known for having

plenty of horses in their estates at Lugo di Romagna. Another theory suggests Baracca copied the

rampant horse design from a shot down German pilot having the emblem of the city of Stuttgart

on his plane. Interestingly, German sports car manufacturer Porsche, from Stuttgart, borrowed its

prancing horse logo from the city's emblem. Furthermore astonishing: Stuttgart is an over the

centuries modified version of Stutengarten (an ancient german word for "Gestüt", translated into

english as mare garden or stud farm, into italian as "scuderia").

 

On June 17, 1923, Enzo Ferrari won a race at the Savio track in Ravenna, and there he met the

Countess Paolina, mother of Baracca. The Countess asked that he use the horse on his cars,

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suggesting that it would grant him good luck, but it the first race at which Alfa would let him use

the horse on Scuderia cars was eleven years later, at SPA 24 Hours in 1932. Ferrari won. Ferrari

left the horse black as it had been on Baracca's plane; however, he added a yellow background

because it was the symbolic color of his birthplace, Modena. The prancing horse has not always

identified the Ferrari brand only: Fabio Taglioni used it on his Ducati motorbikes. Taglioni's

father was in fact a companion of Baracca's and fought with him in the 91st Air Squad, but as

Ferrari's fame grew, Ducati abandoned the horse; this may have been the result of a private

agreement between the two brands. The prancing horse is now a trademark of Ferrari.

 

I happen to live in Los Angeles and on a trip to the famous Rodeo drive in Beverly Hills, I

happened to see three Ferraris in a space of 5 minutes, quite fascinating.

The Ferrari logo is a registered trademark of the Ferrari Corporation. Use of the logo here does

not imply endorsement of the organization by this site.

The FIAT name is an acronym for Fabbrica Italiana Automobili Torino

(Italian Car Factory of Turin), founded by a group of investors--Giovanni

Agnelli among them--in 1899. The current Fiat logo has the letters F-I-

A-T written with a silver line between each of them. The lines were

added by the company’s design chief when one day passing under the

factory, he noticed the sky at the backdrop of the huge FIAT letters on

the top of the building. The lines added are actually the spaces that he

saw in the name over the building and decided to keep it.

FIAT was founded in Turin on July 12, 1899. The first plant, inaugurated in 1900 at Corso

Dante, had 235 employees and produced 24 automobiles. The first automobile to bear the Fiat

brand name was a model 4 HP.

For more information on the Fiat Logo history http://www.fiat-abarth.net/logo/logot.html visit

this website.

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The Fiat logo is a registered trademark of the Fiat Corporation. Use of the logo here does not

imply endorsement of the organization by this site.

The Ford oval trademark is one of the best-known corporate symbols in

the world and has been in regular use for more than 50 years. The script

trademark dates back to the very beginning of the company when Henry

Ford’s engineering assistant developed a stylised version of the words

“Ford Motor Company”.

This last logo is the blue oval that Ford released in 2003 in honor of the 100 years Ford Motor

Company had been around. It was named the "Centennial Blue Oval".

Ford Logo Through the Years

The Ford logo is a registered trademark of the Ford Corporation. Use of the logo here does not

imply endorsement of the organization by this site.

The Hyundai Motor Company (HMC) is a South Korean

company manufacturing automobiles. Their automobiles are

available in many countries around the globe. In 2003 it was

South Korea's largest car maker and the world's seventh largest

car maker.Its slogan is "Drive your way". Hyundai Motor

Company is a division of Hyundai Motor Group which also

manages Kia Motors

The Hyundai logo seen above is appears to be an oval shaped H (symbolizing Hyundai). It is also

supposed to be symbolic of the company's desire to expand. The ovaloid shape indicates the

company's global expansion and the slanted, stylized 'H' is symbolic of two people (specifically

the company and customer) shaking hands.

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Click here for more information on the History, Design and Meaning of Car Logos. The

respective logos are registered trademarks. Use of the logo here does not imply endorsement of

the organization by this site.

Jaguar Cars Limited is a British based luxury car manufacturer,

originally with headquarters in Browns Lane, Coventry, England

but now at Whitley, Coventry. It was founded as the Swallow

Sidecar Company in 1922,by two motorcycle enthusiasts,

William Lyons and William Walmsley,  and changed its name to

Jaguar in 1945. The company has been owned by Ford since

1989.  

The Jaguar logo is a Jaguar leaping across the company name. The leaping Jaguart is possibly

built to represent the speed, power and quickness of the car. The Jaguar emblem is also placed on

the front of the car

The Jeep logo as it stands currently represents the front of the

vehicle. It consists of two circles representing the headlights and

vertical bars representing the grill in the front of the car. The word

Jeep runs on top of the logo. 

Jeep started out as a military vehicle and was later considered a Willys-Overland model, so it

didn't really originally have a logo unless you count the word "Jeep" in parentheses, which

appeared in the same typeface from civilian introduction in 1946 well into the 1960s. Probably

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the closest thing to a Jeep logo appeared in 1963 in the center of Wagoneer and Gladiator

hubcaps and steering wheels. This was the same time Kaiser dropped the Willys name, changing

the division name from Willys Motors to Kaiser Jeep Corporation and establishing Jeep as a

stand-alone brand name. This emblem was a circle (in some illustrations looking vaguely like a

stylized dendition of a Warn locking hub) with two gold quarters, two red quarters, and the

"Jeep" name across the middle. After AMC's purchase of Jeep in 1971, the gold was replaced by

blue.

The interesting thing about this logo is that never seen on the car itself. The car just has the

words "Jeep" on it. The logo is primarily used for advertising and marketing purposes.

The Kia logos is very simplistic, consisting of the letters K I and

A in white with a Red background. The A however is designed

differently and is missing the horizontal bar in between. I am not

sure if it was done to give it an East Asian touch.

Kia Motors Company is a South Korean automobile manufacturer. Kia was founded in 1944

as as a bicycle parts maker and now produces passenger cars, vans and cargo trucks. Kia

produced

the old Mazda brand cars. In October 1998, Hyundai was named the winning bidder for 51

percent of the parent company, Kia Motors Corp. The word Kia has origins in the Chinese

language with the first syllable, ki, meaning to "arise or come up out of." The second part of the

word, a, refers to Asia. So when you put it all together, Kia means to "arise or come up out of

Asia."  Its slogan is "The Power to Surprise".

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 Lamborghini is an Italian manufacturer of high performance sports

cars based in the small Italian village of Sant'Agata Bolognese, near

Bologna. Lamborghini is now a subsidiary of German car manufacturer

Audi AG, which is in turn a subsidiary of Volkswagen. Lamborghini is

the main counterpart to Ferrari in the italian sports car business. The

Italian company was founded in 1963 by businessman Ferruccio

Lamborghini, who owned a successful tractor factory.

The Lamborghini Charging Bull Logo stands for the founder's, Ferruccio Lamborghini, zodiacal

sign (Taurus). Most of the company's cars have been named after famous fighting bulls (oddly

most have been spanish bulls not italian).

Interestingly it is said that the choice of an animal and the colors used on the logo (gold on a

black background, and a charging bull) are suspiciously similar to the Ferrari logo (a black horse

on a yellow background). It is believed that this was no accident on the part of Lamborghini,

who had a long standing (and not always friendly) rivalry with Ferrari.

 

 

Mazda Motor Corporation is a Japanese automotive manufacturer

based in Hiroshima, Japan.

It is said that Mazda coincides with the anglicized pronunciation

of the founder's name, Jujiro Matsuda, who was interested in

spirituality, and chose to rename the firm in honor of both his

family and Zoroastrianism. The word Mazda derives from Ahura

Mazda, the Avestan language name for a divinity exalted by the

ancient Iranian prophet Zoroaster, as the source of wisdom,

intelligence and harmony.

The current logo attempts to capture the spirit of Mazda, the

stylised "M" evokes an image of wings in flight and symbolises

the Mazda’s flight toward the future. The "V" in the centre of the

"M" spreads out like an opening fan, representing the creativity,

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vitalty, flexibilty and passion that is Mazda. The symbol as a

whole expresses the sharp, solid feeling that Mazda will be

seeking in all of its products. The dynamic circle symbolises our

readiness to spread our wings as we enter the 21st century.

Page 33: Logo With Their Company

1934 - This

mark  became

the registered

trademark for

Mazda when

production

commenced on

our three wheel

trucks. The

name ‘Mazda’

represents a

combination of

'Ahura-Mazda',

the name of an

Page 34: Logo With Their Company

ancient god,

and Jujiro

Matsuda,

founder of the

Mazda

Corporation.

  1936 - Similar

to the emblem

of Hiroshima

city, this mark

expresses

Mazda’s strong

links to its

hometown of

Hiroshima. The

“m” shaped

curve

symbolises

Mazda Motor

Manufacturer.

The image of

wings

represents

Mazda’s

agility, speed

and capability

to soar to new

heights. 

  1959 -  Mazda

created the

classic “M’ to

Page 35: Logo With Their Company

coincide with

the launch of

its first

passenger cars.

Symbol and

corporate mark

as seen on most

Mazda cars

until 1975

  1975 - This

mark was

introduced at

the same time

as Mazda’s

new Corporate

Identity System

(CIS) in 197.

Between 1975

and 1991,

Mazda did not

have an official

symbol, only a

stylized version

of their name;

the previous

blue "m"

symbol was

still used in

some

dealerships up

until the 1980s,

Page 36: Logo With Their Company

but later on a

plain blue

square next to

the Mazda

name was often

used on dealer

signs and

documentation. 

 

1991 - The

logo shown

here was

introduced as

the new

product mark

for Mazda in

1991. The

shape

symbolises the

characteristics

of wings, sun

and the circle

of light.

  1992 - Shortly

after the release

of the new

symbol, the

design was

smoothed out

to reduce its

similarity to

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Renaults.

  1997 - A

redesigned

symbol was

introduced in

1997; it is a

stylized "M"

meant to show

Mazda

stretching its

wings for the

future.

Capturing the

spirit of

Mazda, the

stylised "M"

evokes an

image of wings

in flight and

symbolises the

Mazda’s flight

toward the

future. The "V"

in the centre of

Page 38: Logo With Their Company

the "M"

spreads out like

an opening fan,

representing

the creativity,

vitalty,

flexibilty and

passion that is

Mazda. The

symbol as a

whole

expresses the

sharp, solid

feeling that

Mazda will be

seeking in all

of its products.

The dynamic

circle

symbolises our

readiness to

spread our

wings as we

enter the 21st

century