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Sripal Bachawat, C-Square Info Solutions Pvt Ltd
Future of Pharma Retailing
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What we will understand now has lot of
fundamental truth. May I request you to give your
extended attention to understand it
Current Challenges/Opportunity
Present Scenario of Pharma Industry
Less than 5 per cent
pharmacies have
computerised.
Retailer education and
training is almost non-existent and
there is shortage of
trained staff. Also, pilferage
is rampant
Modern high tech
Supermarkets, retail chains,
Discount stores are rapidly
penetrating in Indian market.
The changes in the next 5
years in this business will be more than what has happened in the past 55
years.
Topic for the Day
How is Future
Why it is important to You
How we can be part of this future story
WHY IT IS IMPORTANT TO YOU
Future of Pharma Retailing
There are two primary choices in life; to accept conditions as they exist,
or accept the responsibility for changing them. -Denis Waitley
Points to Ponder
Every Family will spend Average of Rs. 1000 Per Month for Health Care in coming future.
New type of Diseases emerging like Sleeping disorders/ Stress related Disorders etc
What Consumer wants
Basics Product Availability Speedy Service Smile
Advanced Ambience Trust (Perceived) Ego Satisfaction
Basics are Met Here
Advanced Needs are met here
It does not really matter whether I am right or you
are right
What matters most is what is right.
- Chanakya
Change in Generation
What will be a good Bet?
Bring the best of both worlds.
HOW YOU CAN BE PART OF THIS FUTURE STORY
Future of Pharma Retailing
The ones who survive and grow are not the strongest or the smartest, but the ones who are most adaptable to the change
- Darwin’s theory of Evolution
What will Make You Grow!
How we can be part of this future story
Why it is easy for You
Your Experience of pharmacy Business
Your Understanding of the local needs
Doing business out of Passion and not just for profits
Low Cost Operation
Strong Contacts & Relationship with Supply Distributors
Which are new segment of people looking to partner with You
You
Non – Pharma
Companies
Mobile Companie
s
Insurance Companie
sMedia
Companies
Event organisers
Analytics
Survey Agencies
What Companies have to say
“The way to service chemists is different from the way one handles the grocer trade. One will have to design the service mix to suit the chemist trade. For certain categories, it has become very important for us, and therefore we have to invest in the channel.” - Nitin Paranjpe, executive director – HPC, HLL
“This is the model which we follow internationally as well. We believe that even smaller retailers can evolve, and we are helping them do so,” - Didier Villanueva, MD, L’Oreal India
We have to change and make ourselves important to them. This means there has to be a dedicated approach towards them and they cannot be clubbed together with other trade channels” - CK Ranganathan, MD, CavinKare
The Retail DivideFocus on one Category of Products (e.g., Titan)
Depth
Focus on All Category (e.g., Big Bazaar)
Width
Across the world we will see a clear divide among the retailers
Future Type of Pharmacies
speciality pharmacy (disease-focussed)
hospital pharmacyclinic-cum-path lab pharmacywellness centres (for all preventive
and curative solutions)one-stop-shops for all medical
sciences – allopathy, ayurveda, homeopathy
franchisee model PharmacyPick up Pharmacy
Successful Retailer will have information on
Merchandise (Products)
FinanceOperationsMarket inputsConsumer
Mantra of successGive “One
Stop Branded
Experience”
Move From Filling up of
Prescriptions to an
important partner in
quality healthcare delivery.
Give Convenience
: This will always have
higher weight age over other
value added services
Maintain right storage
conditionsInstall AC /
Coolers
Mantra of successAccept Credit Cards
& other Vouchers
like Sodexho etc
Conduct Health
awareness campaignsReminder for
regular MedicineEmergency
doctors on callfree
collection of diagnostic
samples and home delivery
“It is the consumer who will drive inefficient
retailers out of business, not the competition”
- Retail Guru Rakesh Jain
IS YOU
THE FUTURE OFPHARMA RETAIL IN INDIA
Thank you
Sripal BachawatC-Square Info solutions
Pvt LtdPh: 98863 42955
Any Questions? E-Mail me @ sripal.bachawat
@groupunnati.com