Scuba School

by

Claudia LindsayMay 23, 2016

LOGO PORTFOLIO

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Table of ContentsOverview 2

Logo design 3

Type Specifications 4

Color Specification 4

Logo Usage 5

Deliverables 6

Stationery Items 7-8

Rationale 9

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OverviewLil’s Guppies Scuba School is a brand new school primarily for children. The school offers a fun and safe environment while providing young children opportunities to learn how to swim and scuba dive.

Additionally, they teach proper techniques about water safety for children to become strong swimmers and at the same time have a great adventure.

The Lil’ Guppies Scuba School wanted a logo design to reflect its brand identity and to appeal to both children and parents/ guardians. They also wanted a design solution that could communicate their brand’s core vision which is to provide children a fun and safe environment.

The colors for Lil’ Guppies logo were carefully selected and can be easily reproduced. The red, yellow and blue hues were chosen because they are the three primary colors on the color wheel and when they are used as a color palette they impart a childlike appearance.

The font used was also carefully chosen. For the name Lil’ Guppies, “Poplar Std Black” was used. It is a Sans Serif font with heavy weight and condensed width. Its strokes vary depending on the letter used and it has slightly “squared” curves. This font was chosen because it is not too juvenile nor too serious. It is casual and at the same time readable. For the words Scuba School the font “Segoe UI” was used. This font is not as casual as the one used for the name of the school and not as heavy. “Segoe UI” fits nicely below the wave, it is light, readable, and imparts the feeling of trust.

The final design solution fulfills the client’s needs and at the same time reflects the brand because it is an eye-catching design, it appeals to children and their parents/ guardians, and it uses easy visual identifiers (such as water, sun, snorkel, and a child) in a fun, sporty and friendly way. Additionally, the logo can be scalable and used on a wide variety of media formats and stationery items.

The stationery items function as a unit because all designs formats (logo, letterhead, business card, and deliverables) are synced and consistent with the brand identity.

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Lil’s Guppies Scuba School is a brand new school primarily for children. The school offers a fun and safe environment while providing young children opportunities to learn how to swim and scuba dive.

Additionally, they teach proper techniques about water safety for children to become strong swimmers and at the same time have a great adventure.

The Lil’ Guppies Scuba School wanted a logo design to reflect its brand identity and to appeal to both children and parents/ guardians. They also wanted a design solution that could communicate their brand’s core vision which is to provide children a fun and safe environment.

The colors for Lil’ Guppies logo were carefully selected and can be easily reproduced. The red, yellow and blue hues were chosen because they are the three primary colors on the color wheel and when they are used as a color palette they impart a childlike appearance.

The font used was also carefully chosen. For the name Lil’ Guppies, “Poplar Std Black” was used. It is a Sans Serif font with heavy weight and condensed width. Its strokes vary depending on the letter used and it has slightly “squared” curves. This font was chosen because it is not too juvenile nor too serious. It is casual and at the same time readable. For the words Scuba School the font “Segoe UI” was used. This font is not as casual as the one used for the name of the school and not as heavy. “Segoe UI” fits nicely below the wave, it is light, readable, and imparts the feeling of trust.

The final design solution fulfills the client’s needs and at the same time reflects the brand because it is an eye-catching design, it appeals to children and their parents/ guardians, and it uses easy visual identifiers (such as water, sun, snorkel, and a child) in a fun, sporty and friendly way. Additionally, the logo can be scalable and used on a wide variety of media formats and stationery items.

The stationery items function as a unit because all designs formats (logo, letterhead, business card, and deliverables) are synced and consistent with the brand identity.

Logo Design

Scuba School

Logo Color

Logo Black and White

Scuba School Scuba SchoolScuba School

3 4

Lil’s Guppies Scuba School is a brand new school primarily for children. The school offers a fun and safe environment while providing young children opportunities to learn how to swim and scuba dive.

Additionally, they teach proper techniques about water safety for children to become strong swimmers and at the same time have a great adventure.

The Lil’ Guppies Scuba School wanted a logo design to reflect its brand identity and to appeal to both children and parents/ guardians. They also wanted a design solution that could communicate their brand’s core vision which is to provide children a fun and safe environment.

The colors for Lil’ Guppies logo were carefully selected and can be easily reproduced. The red, yellow and blue hues were chosen because they are the three primary colors on the color wheel and when they are used as a color palette they impart a childlike appearance.

The font used was also carefully chosen. For the name Lil’ Guppies, “Poplar Std Black” was used. It is a Sans Serif font with heavy weight and condensed width. Its strokes vary depending on the letter used and it has slightly “squared” curves. This font was chosen because it is not too juvenile nor too serious. It is casual and at the same time readable. For the words Scuba School the font “Segoe UI” was used. This font is not as casual as the one used for the name of the school and not as heavy. “Segoe UI” fits nicely below the wave, it is light, readable, and imparts the feeling of trust.

The final design solution fulfills the client’s needs and at the same time reflects the brand because it is an eye-catching design, it appeals to children and their parents/ guardians, and it uses easy visual identifiers (such as water, sun, snorkel, and a child) in a fun, sporty and friendly way. Additionally, the logo can be scalable and used on a wide variety of media formats and stationery items.

The stationery items function as a unit because all designs formats (logo, letterhead, business card, and deliverables) are synced and consistent with the brand identity.

Type Specifications

Color Specifications100C 0M 0Y 0K0R 174G 239B

75C 68M 67Y 90K0R 0G 0B

36C 2M 0Y 0K153R 215G 245B

40C 70M 100Y 50K96R 57G 19B

0C 90M 85Y 0K239R 65G 54B

0C 0M 86Y 0K255R 243G 59B0C 35M 100Y 0K252R 175G 23B

Poplar Std Black

Segoe UI

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Lil’s Guppies Scuba School is a brand new school primarily for children. The school offers a fun and safe environment while providing young children opportunities to learn how to swim and scuba dive.

Additionally, they teach proper techniques about water safety for children to become strong swimmers and at the same time have a great adventure.

The Lil’ Guppies Scuba School wanted a logo design to reflect its brand identity and to appeal to both children and parents/ guardians. They also wanted a design solution that could communicate their brand’s core vision which is to provide children a fun and safe environment.

The colors for Lil’ Guppies logo were carefully selected and can be easily reproduced. The red, yellow and blue hues were chosen because they are the three primary colors on the color wheel and when they are used as a color palette they impart a childlike appearance.

The font used was also carefully chosen. For the name Lil’ Guppies, “Poplar Std Black” was used. It is a Sans Serif font with heavy weight and condensed width. Its strokes vary depending on the letter used and it has slightly “squared” curves. This font was chosen because it is not too juvenile nor too serious. It is casual and at the same time readable. For the words Scuba School the font “Segoe UI” was used. This font is not as casual as the one used for the name of the school and not as heavy. “Segoe UI” fits nicely below the wave, it is light, readable, and imparts the feeling of trust.

The final design solution fulfills the client’s needs and at the same time reflects the brand because it is an eye-catching design, it appeals to children and their parents/ guardians, and it uses easy visual identifiers (such as water, sun, snorkel, and a child) in a fun, sporty and friendly way. Additionally, the logo can be scalable and used on a wide variety of media formats and stationery items.

The stationery items function as a unit because all designs formats (logo, letterhead, business card, and deliverables) are synced and consistent with the brand identity.

Logo UsageDo’s Dont’s

Scuba School

Use the correct logo. Provide plenty of space around the logo. The logo is scalable, so feel free to make it big or small.

Do not use the wrong font or the wrong color. Do not use texture or special effects, such as 3d.

Scuba School

Use the black version for the logo only if the background is white.

Scuba SchoolScuba School

Scuba SchoolScuba School

Scuba SchoolScuba School Scuba SchoolScuba School

Scuba SchoolScuba School

Use the white version for the logo if the backgroud is another plain color.

Do not stretch or rotate the logo.

Scuba School

Scuba School

Do not use the logo on a background with pho-tography or pattern. If needed, place a white rectangle underneath.

Lil’s Guppies Scuba School is a brand new school primarily for children. The school offers a fun and safe environment while providing young children opportunities to learn how to swim and scuba dive.

Additionally, they teach proper techniques about water safety for children to become strong swimmers and at the same time have a great adventure.

The Lil’ Guppies Scuba School wanted a logo design to reflect its brand identity and to appeal to both children and parents/ guardians. They also wanted a design solution that could communicate their brand’s core vision which is to provide children a fun and safe environment.

The colors for Lil’ Guppies logo were carefully selected and can be easily reproduced. The red, yellow and blue hues were chosen because they are the three primary colors on the color wheel and when they are used as a color palette they impart a childlike appearance.

The font used was also carefully chosen. For the name Lil’ Guppies, “Poplar Std Black” was used. It is a Sans Serif font with heavy weight and condensed width. Its strokes vary depending on the letter used and it has slightly “squared” curves. This font was chosen because it is not too juvenile nor too serious. It is casual and at the same time readable. For the words Scuba School the font “Segoe UI” was used. This font is not as casual as the one used for the name of the school and not as heavy. “Segoe UI” fits nicely below the wave, it is light, readable, and imparts the feeling of trust.

The final design solution fulfills the client’s needs and at the same time reflects the brand because it is an eye-catching design, it appeals to children and their parents/ guardians, and it uses easy visual identifiers (such as water, sun, snorkel, and a child) in a fun, sporty and friendly way. Additionally, the logo can be scalable and used on a wide variety of media formats and stationery items.

The stationery items function as a unit because all designs formats (logo, letterhead, business card, and deliverables) are synced and consistent with the brand identity.

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123 Main Street ● Anywhere, USA 12345 ● 000-111-2223 ● www.lilguppies.com

Scuba School

Scuba School

w w w. l i l g u p p i e s . c o m

123 Main StreetAnywhere, USA 12345

Scuba School

Scuba School Scuba SchoolScuba School

Scuba School

Deliverables

Moana KaimanaO w n e r

000-111-2223moana@lilguppies.com

123 Main StreetAnywhere, USA 12345

Scuba School

7

Lil’s Guppies Scuba School is a brand new school primarily for children. The school offers a fun and safe environment while providing young children opportunities to learn how to swim and scuba dive.

Additionally, they teach proper techniques about water safety for children to become strong swimmers and at the same time have a great adventure.

The Lil’ Guppies Scuba School wanted a logo design to reflect its brand identity and to appeal to both children and parents/ guardians. They also wanted a design solution that could communicate their brand’s core vision which is to provide children a fun and safe environment.

The colors for Lil’ Guppies logo were carefully selected and can be easily reproduced. The red, yellow and blue hues were chosen because they are the three primary colors on the color wheel and when they are used as a color palette they impart a childlike appearance.

The font used was also carefully chosen. For the name Lil’ Guppies, “Poplar Std Black” was used. It is a Sans Serif font with heavy weight and condensed width. Its strokes vary depending on the letter used and it has slightly “squared” curves. This font was chosen because it is not too juvenile nor too serious. It is casual and at the same time readable. For the words Scuba School the font “Segoe UI” was used. This font is not as casual as the one used for the name of the school and not as heavy. “Segoe UI” fits nicely below the wave, it is light, readable, and imparts the feeling of trust.

The final design solution fulfills the client’s needs and at the same time reflects the brand because it is an eye-catching design, it appeals to children and their parents/ guardians, and it uses easy visual identifiers (such as water, sun, snorkel, and a child) in a fun, sporty and friendly way. Additionally, the logo can be scalable and used on a wide variety of media formats and stationery items.

The stationery items function as a unit because all designs formats (logo, letterhead, business card, and deliverables) are synced and consistent with the brand identity.

Stationery

123 Main Street ● Anywhere, USA 12345 ● 000-111-2223 ● www.lilguppies.com

Scuba School

Letterhead

8

Lil’s Guppies Scuba School is a brand new school primarily for children. The school offers a fun and safe environment while providing young children opportunities to learn how to swim and scuba dive.

Additionally, they teach proper techniques about water safety for children to become strong swimmers and at the same time have a great adventure.

The Lil’ Guppies Scuba School wanted a logo design to reflect its brand identity and to appeal to both children and parents/ guardians. They also wanted a design solution that could communicate their brand’s core vision which is to provide children a fun and safe environment.

The colors for Lil’ Guppies logo were carefully selected and can be easily reproduced. The red, yellow and blue hues were chosen because they are the three primary colors on the color wheel and when they are used as a color palette they impart a childlike appearance.

The font used was also carefully chosen. For the name Lil’ Guppies, “Poplar Std Black” was used. It is a Sans Serif font with heavy weight and condensed width. Its strokes vary depending on the letter used and it has slightly “squared” curves. This font was chosen because it is not too juvenile nor too serious. It is casual and at the same time readable. For the words Scuba School the font “Segoe UI” was used. This font is not as casual as the one used for the name of the school and not as heavy. “Segoe UI” fits nicely below the wave, it is light, readable, and imparts the feeling of trust.

The final design solution fulfills the client’s needs and at the same time reflects the brand because it is an eye-catching design, it appeals to children and their parents/ guardians, and it uses easy visual identifiers (such as water, sun, snorkel, and a child) in a fun, sporty and friendly way. Additionally, the logo can be scalable and used on a wide variety of media formats and stationery items.

The stationery items function as a unit because all designs formats (logo, letterhead, business card, and deliverables) are synced and consistent with the brand identity.

Stationery

123 Main StreetAnywhere, USA 12345

Scuba School

Moana KaimanaO w n e r

000-111-2223moana@lilguppies.com

123 Main StreetAnywhere, USA 12345

Scuba School

Scuba School

w w w. l i l g u p p i e s . c o m

Business card andEnvelope

9

Lil’s Guppies Scuba School is a brand new school primarily for children. The school offers a fun and safe environment while providing young children opportunities to learn how to swim and scuba dive.

Additionally, they teach proper techniques about water safety for children to become strong swimmers and at the same time have a great adventure.

The Lil’ Guppies Scuba School wanted a logo design to reflect its brand identity and to appeal to both children and parents/ guardians. They also wanted a design solution that could communicate their brand’s core vision which is to provide children a fun and safe environment.

The colors for Lil’ Guppies logo were carefully selected and can be easily reproduced. The red, yellow and blue hues were chosen because they are the three primary colors on the color wheel and when they are used as a color palette they impart a childlike appearance.

The font used was also carefully chosen. For the name Lil’ Guppies, “Poplar Std Black” was used. It is a Sans Serif font with heavy weight and condensed width. Its strokes vary depending on the letter used and it has slightly “squared” curves. This font was chosen because it is not too juvenile nor too serious. It is casual and at the same time readable. For the words Scuba School the font “Segoe UI” was used. This font is not as casual as the one used for the name of the school and not as heavy. “Segoe UI” fits nicely below the wave, it is light, readable, and imparts the feeling of trust.

The final design solution fulfills the client’s needs and at the same time reflects the brand because it is an eye-catching design, it appeals to children and their parents/ guardians, and it uses easy visual identifiers (such as water, sun, snorkel, and a child) in a fun, sporty and friendly way. Additionally, the logo can be scalable and used on a wide variety of media formats and stationery items.

The stationery items function as a unit because all designs formats (logo, letterhead, business card, and deliverables) are synced and consistent with the brand identity.

Rationale