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1
L O G O G U I D E L I N E S
To ensure consistency in Tempstar® brand
communications, the Elite Dealer crest can only be
used in accordance with the specifications listed in
the following pages.
2
Logo Elements
Crest
Color Palette
Crest with Tempstar® Logo
3
Logo Colors
BluePMS 285CMYK: 89/43/0/0RGB: 0/125/195Hex: #0072ce
PurplePMS 2766CMYK: 100/94/0/47 RGB: 17/23/94Hex: #141b4d
Light PurplePMS 666CMYK: 31/30/0/7RGB: 163/160/200Hex: #a192b2
Color Lock-upThe primary color logo should be used for all digital
and color printing applications. Only the color specified
is allowed.
Spot printing in Pantone colors is the preferred
printing method. Using 4-color process printing when
spot printing is not an option. The CMYK breakdowns
do not preclude the important step of color proofing.
For accurate color matching, refer to a current
Pantone specifier.
Crest: 100% black Crest: 100% white Crest with Tempstar Logo: 100% black
Crest with Tempstar Logo: 100% white
Crest
Crest with Tempstar® Logo
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Logo Applications
Reverse LogoWhen printing the logo on dark or vivid backgrounds, use
the reverse logo. This is the preferred logo usage on dark
backgrounds and over photography.
To maintain visibility of the Elite Dealer crest and Tempstar®
logo, do not print on white or light colored backgrounds.
Do not use the color logo on busy backgrounds or
backgrounds where there isn’t enough contrast for the logo to
stand out.
Use of Logo in TextThe logo should never appear in text, such as a headline or
body copy. In text, the name should appear in the same font
and typographic treatment as the text surrounding it.
Color LogoWhen printing the logo on light backgrounds, use the
primary color lock-up.
Primary usage: PMS 285 C and 2766 C
5
Clearance Area & Minimum Size
Clearance AreaThe Elite Dealer crest and Tempstar® logo should always have
clear zones surrounding them—space free of any type or graphic
elements—in order to maintain their integrity.
The spacing indicated here should always be maintained when the
logo is reproduced in any form. When displaying the logo inside a
rectangular shape, place it inside the Recommended Rectangular
Space as noted below.
Minimum HeightThe measurements of the smallest recommended size for logo usage
(from the top of the oval to the bottom of the logo) are:
2.25 inches wide x .70 inches high
57.15 mm wide x 17.8 mm high
5.715 cm wide x 1.78 cm high
The clearance area around the logo is 1/4” on all sides
Crest Crest with Tempstar® Logo
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Element Arrangements
The Elite Dealer Crest and Tempstar® LogoTo ensure brand recognition and consistency, the Elite Dealer crest
must always appear in context with the Tempstar® logo. The way it is
displayed can, however, vary greatly depending on circumstance.
If the Elite Dealer crest and the Tempstar logo are within the clear
zone of one another, they must never be stacked vertically. Rather,
the original artwork file (.ai, .eps, or hi-res raster image) must be used.
This ensures that the Elite Dealer crest and Tempstar logo are in the
standardized lock-up arrangement.
If the two elements are not arranged within each other’s clear zones,
each individual element must maintain its own clear zone and both
elements must be displayed above minimum size as explained on pg 5.
When separated, the two elements should be used in a way that is
balanced. No layout should ever have both elements aligned to the
same side and the elements should have a clear size difference, (height
ratio of at least 2:1) depending on whether the layout’s objective is to
emphasize the Elite Dealer status or the Tempstar brand itself.
Heating and Cooling Products
Heating and Cooling Products
Heating and Cooling Products
Heating and Cooling Products
Heating and Cooling Products
2:1 Ratio
Horizontal Arrangement Only
Heating and Cooling Products
ex: Elite Dealer emphasized over Tempstar
Heating and Cooling Products
7
Apparel Use
For Apparel Printing & Embroidering For consistent and crisp apparel production, all apparel should
be printed using the apparel version of the logo, which omits the
cross hatching in the crest, using PMS colors when possible.
The Tempstar® logo and Elite Dealer crest must never be printed
on apparel side-by-side. One of the two elements can be on the
back or side, with each unique arrangement being determined
on a case-by-case basis.
For dark clothing, the white apparel versions of the Elite Dealer
crest and Tempstar logo should be used, while on light clothing
the full-color apparel versions apply.
Heating and Cooling Products
Heating and Cooling Products
White Apparel Logos
Polo ExampleHat Example
Full-Color Apparel Logos