logo evolution of 25 famous brands

8/3/2019 Logo Evolution of 25 Famous Brands

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ShellThe Shell gas station brand logo started out in 1900 as a literal inked clamshell drawing but has gradually become a

smooth red and yellow stylized shell. The colors and shape are so distinct, Shell doesnt even write its name on the

logo anymore.

(Current logo)


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VolkswagenThe original VW logo from 1939 featured bumped teeth around the circle to make it look like a gear, with long arms

rotating around the circle. The arms and gear bumps were eliminated by the time WWII ended and in 2000, VW

colored the logo blue and silver.

(Current logo)


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NikeA single curved line that goes thicker at one end, officially known as "the Nike Swoosh." Nike used to include its

name with the Swoosh but the distinct shape works on its ownminimalism at its finest.

(Current logo)


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Mozilla FirefoxOriginally a phoenix with wings outspread to match the programs original name: Phoenix. For legal reasons, the

name was changed to Firefox and the logo redrawn as a fiery fox and globe so unique, no words are necessary.

(Current logo)


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PepsiPepsis original logo was red script on white. Pepsi introduced a red, white and blue round bottle cap to their design

in 1950. They swapped the fancy script for clean black lettering in 1962. The bottlecap stylized into a circle with

colored stripes by 1972 and as of 2011, the striped circle stands alone as Pepsis logo.

(Current logo)


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WalmartIn 1962, Walmart began itsbusinesswith a simple logo that consisted of its brand name in a font that is available to

its printer. Over the years, the logo remained almost the same except for the use of different fonts and colors. It was

until 2008, which was the last time they altered the logo, that Walmart used both caps and small caps to spell out itsbrand name, included its company tagline as well as placed a yellow star-like symbol on the side of its name.

(Current logo)
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RenaultRenaults logo began as a medallion with the founders initials in 1900. The next two logo designs that follow

indicated the products they were selling, namely automobiles (1906) and tanks (1919). Four years later, the logo

took a turn for their design and replaced it with a grill that found commonly at the front of a vehicle. It was not until

in 1925 that Renault adopted the diamond shape logo which we recognize today. In 1946, their signatureyellowcoloris added into the logo. After further modifications over the next half of the century, the latest Renault

logo was created in 2007

(Current logo)


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SiemensSiemens used to have a symbol as its logo since 1899. The symbol was the combined effect of placing the letter S

and H together, which were the initials of its founders Siemens and Halske. It was canned in 1973 after the

company was renamed simply as Siemens AG. The latest update in 1991 resulted in cyan-colored SIEMENStypeface.

(Current logo)


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XeroxThe history of Xeroxs logo began in 1937 when the company was known as Haloid Company. The name was

replaced in 1961, following a highly acclaimed copier they developed, the Haloid Xerox 914. Since then, the

Xerox typeface became the only feature of the logo until 2008. This time, they put in a red ball -like symbol withthe white letter X painted on it, something that might allow people to recognize the company better.

(Current logo)

(bellefoong)


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AppleThe first Apple logo was created in 1976, where it features the famous scene of how Sir Issac Newton discovered

gravitysitting beneath an appletree. In the same year, the logo was switched to one of a shape of an apple with

rainbow stripes. It was then further simplified into a silhouetted apple image consisting of only black. Since the year2000, the apple logo has been recognized as a monochrome apple.

(Current logo)


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BMWEverybody knows a BMWautomobilewhen they see one, but most of them have no idea what the logo means. The

trademark blue-white BMW logo is meant to symbolize the movement of an aircraft propeller, of white blades

cutting through the blue skies. It was first created in 1923, but the logo has pretty much retained its original featuresother than a few minor modifications to its fonts and colors.

(Current logo)


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CanonCanons first logo was indeed very different from what follows over the years. It was a depiction of the Buddhists

Goddess of Mercy sitting on a lotusflower, with her thousands of arms and surrounded by flames. The next logo in

line only retained its Kwanon brand name, using unique typefaces. By1935, Canons logo was changed to that ofCanon. That logo was progressively refined till 1956, when it becomes the logo we see today.

(Current logo)


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Coca ColaThere is a long history of logo for Coca-Cola, beginning from 1886. Contrary to popular beliefs, Coca-Colas first

logo was not the script logo we see today, but appeared instead as a dull-looking black font spelling out its name. It

was only after that year that Coca-Cola began to use its famous Spencerian script which we are can recognize at firstinstance. Over the next century, there were many variations of its logos. All the logos retain its script except the one

in 1985.

(Current logo)


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FiatTechnically speaking, Fiats first logo was an unappealing brown leather parch where the company details were

written on. It was only two years later in 1901 that Fiat came up with a proper logo which spelt out its brand name

on a blue emblem. There were many changes to the logos, but its characteristic letter A is present in everyone

except for the one in 1968.

(Current logo)


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IBMThe merging of two companies logos (International Time Recording Company and Computing Scale Company)

resulted in the first official IBM logo in 1911. It was not until in 1947 that IBM created its well-known typeface

logo. After a little modification in 1956, and another final change in 1972, IBM finally settled down with its currentblue horizontally-striped logo.

(Current logo)


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LegoAs with some companies first logo, the logo of Lego began with a straightforward wording with no particular

design. It was simply blank fonts italicize. The logo gradually moves towards one with a red background, and the

end result was white fonts against a bright red backdrop.

(Current logo)


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LGOther than its company tagline Lifes Good, LG is also an abbreviation of its two previous companies prior

merger, Lucky and Goldstar. By 1995, Lucky Goldstar changed its name to LG Electronics, with its current

trademark logo.

(Current logo)


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MastercardMasterCard used to be recognized as an interbank federation in 1966, hence its first logo. Subsequently, it adopted

its prominent two overlapping red and orange circles and the name Master. In the 1990s, the colors of the circles

were made brighter and hence more visible. There were no updates to the logo by far since 1996.

(Current logo)


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MazdaMazdas first logo in 1934 was a simple yet stylish typeface of its brand name. Two years later, Mazda altered its

logo to that of a triple M, made to shape like a wing to signify its ability to reach new peaks. The logos that follow

next were all enclosed by a circle/oval, with the latest one in 1997 bearing some resemblance to the winged logo in1936.

(Current logo)


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Mercedes BenzThe three-pointed star symbol was only incorporated into Mercedes-Benzs logo in 1909, after two previous logos.

In 1933, a circle was included that enclosed the star. Then, the logo pretty much remained the same as the one we

identify today.

(Current logo)


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MGMMGM has a creative way of captivating its audience with its logo through its use of an actual lion roaring. Over the

years, as filming technology improves, we see a gradual change in the quality of its logo, which is shown to the

audience before any MGM movie begins. If you notice, the lion used in each logo is different, but the backgroundand everything else stays the same in all these years.

(Current logo)


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MitsubishiThe first logo of Mitsubishi was derived from a combination of two age-old Japanese family crests in 1875. The

logo was strengthened with the thickening each of the three individual diamonds in 1964. The latest logo update has

Mitsubishi spelling out its brand name and including its tagline.

(Current logo)


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PeugeotThe Peugeot logo has remained pretty consistent for about one-half of a century. Beginning in 1850, the Peugeot

lion was present in all of its different logos to date. Although in 1960 and 1965 the logo only features the head of the

lion instead of the whole body, the lion was there. The most significant change was the addition of the bluebackground to the logo in 1998,

(Current logo)

logo evolution of 25 famous brands

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