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E-business Technologies

Company BlogLuisana Milazzo

Introduction

Bloggingweb logweb log Blog $100 million

1997 1999 2004 2005

• Jorn Barger

•

Mainstream Internet users.

• Merriam-Webster

• “Word of the Year.”

• Blog ads are sold

Open line of communication by posting a comment

ContentsCompany Blog Definition

Blog Stats

Purpose of Company Blogging

The Risks of Company Blogging

Benefits

Platforms

Blog Money

Links to other sources

Links to that article/post

Posting contentCompany and

contact info

Ability to track events

Company name

Posts stored for future reference

Images

Ability to track links to that post

Distribute via RSS

http://blogs.msdn.com/ie

Forum is a collective drawing - mess of lines

Blog is a painting untouched but commented upon

Forum Vs Blogs

Blog Stats

Article written by Tom Regan of The Christian Science Monitor called Blogs now have a world of influence

Read a report by the founder of Technorati, David Sifry

A new blog is created every second.37 million blogs as of May 1, 200639.6 million as of May 14,2006Blogosphere doubles in size every 6 months60 times bigger than it was 3 years ago1.2 million postings each day (50,000 per hour)Japanese is the most popular language of the

blogosphere, not English37% Japanese, 31% English, 15% is Chinese

Purpose of Company Blogging Who should blog? Who is our target reader? What are we blogging about? What benefits do we

expect? What needs to be restricted? Where will blogging appear -- on individual blogs, an

internal site, or a public website? When will bloggers do the work, and when will the

company see results? Why are we doing this?

Purpose of Company Blogging

• Product announcements• Corporate and industry news

Common practice for technology companies

Succes company leader

Purposes

Tell the news

Insight into the process

All about the

personality

The Risks of Company Blogging

Risks

Bad information being disseminated

Trade secrets

being leaked

Negative response

Tangible Benefits

Deliver news fasterGain reader responseIncrease trafficIncrease search

engine positioning

Position the business as an industry thought leader

Give the company a personality

Intangible Benefits

Money Blog

• Amazon sells on your blog.

• 4 % -8.5% sales price

Google AdSenseGoogle

AdSense

Amazon Associates

Amazon Associates

http://affiliate-program.amazon.com

DescriptionDescription LinkLink

Sure things or the few ways of making money in your blog

Ads relevant to the contents of your blog are

served

https://www. google.com/adsense/.

Conclusion

A corporate blog is a blog published by or with the support of an organization to reach that organization's goals.

As of late 2006, about 8 percent of the Fortune 500 companies are blogging in some capacity, and this number is only growing.

It is in the best interests of businesses that they look into using company blogs in order to market and inform about products and services, or even offer information to the public about the company itself.

Blogs had advantages over other, older ways of communicating such as e-mail and websites.

The success of a business blog depends on several key factors: The content and goals of the site need to be well-planned, focused, and consistent. The implementation needs to be technically sound with a means for readers to provide public-facing

feedback.

The interaction between writer and reader needs to be encouraged, nurtured, and moderated.

Blogs are good for business, Microsoft chairman Bill Gates has said.

References http://www.examiner.com/x-14460-DC-Social-Media-

Examiner~y2009m6d20-Ten-reasons-to-start-a-blog-for-your-business

http://www.inc.com/articles/2003/07/bblogs.html http://blogs.msdn.com/ie www.blogger.com www.wordpress.com www.textpattern.com http://www.corporateblogging.info/2004/06/corporate-

blog-short-definition.asp http://news.bbc.co.uk/2/hi/technology/3734981.stm

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