logo design using line quality and graphic style in your design
DESCRIPTION
Pencil to Vector Creating a logo design requires many phases Many meetings and review sessions are required to arrive at a design that works Converting a simple pencil sketch to vector art requires establishing graphic style, color, line shape and typographyTRANSCRIPT
Logo DesignUsing Line Quality and Graphic Style in Your
Design
Why Vector Art?•We create logo’s as vector
art because it is flexible, powerful and easily edited, this is important when clients want to make changes
•Vector art can be scaled up infinitely without losing quality!
Pencil to Vector•Creating a logo design
requires many phases•Many meetings and
review sessions are required to arrive at a design that works
•Converting a simple pencil sketch to vector art requires establishing graphic style, color, line shape and typography
Final Art: Graphic Style•Decide what your “graphic style”
will be•Will it be bold, simple and cute?
Final Art: Graphic Style
•Will it be sleek, technical and sedate?
Final Art: Graphic Style
•Will it be cartoony, fun and cool?
Final Art: Graphic Style
•Will it be high tech and 3D?
Final Art: Graphic Style•There is a wide range of styles to
choose•Choose what fits your concept and
market
Final Art: Line Quality•Line Quality refers to
the smoothness and precise nature of your lines
•We use the Pen Tool to create perfect smooth lines
•Take your time with this part, if it doesn’t look right try again!
Final Art: Line Shape•If you have line art in
your logo your line shape is important!
•Do you want an artistic look to your line? Try a custom “Art Brush” from the Brush Library in AI
•These line shapes are all created with the Stroke Palette in AI
Final Art: Line Shape
Color Matters!•Color makes a huge difference, use
colors that are appropriate for your design
Review•Decide on your graphic “look”
based on your concept or subject•Research competitors•Spend time on line quality,
alignment, layout. Make it perfect•Make your line shape perfect, use
custom brushes for graceful tapering lines and use line thickness to add emphasis