logo design. in order for a logo to "work" it must do the following things: symbolize...
TRANSCRIPT
Logo DesignLogo Design
In order for a logo to "work" it In order for a logo to "work" it must do the following things: must do the following things:
• symbolize forward thinking, contemporary qualities
From this
To
This
• convey a clear, recognizable image to the consumer
How do you get your logo to How do you get your logo to leave a strong long lasting leave a strong long lasting
impression?. impression?.
• copy well - small scale and large scale
• positive image and a sense of goodwill.
Easy to reproduce in black Easy to reproduce in black and whiteand white
be unique enough to avoid be unique enough to avoid confusion with other confusion with other
companies but not be companies but not be outlandish or "over the top"outlandish or "over the top"
good logo must be good to good logo must be good to look at.look at.
An effective logo "grabs" An effective logo "grabs" attentionattention
"timeless""timeless"
accurately represents the accurately represents the organization or businessorganization or business
• portray the company as unique in its field
Easy to rememberEasy to remember•
A logo mustA logo must
• function in many different contexts, potentially even in foreign languages
• function in many different sizes – Billboards– business cards, – Letterhead– small promotional items like cups or keychains – Make sure your logo "blows up" and "shrinks"
without losing its appeal and recognition.)
work effectively in color or work effectively in color or black and whiteblack and white
What makes a good logo?What makes a good logo?
World Wildlife Fund
2006 winners 2006 winners • http://www.artgraphics.ru/identity/
best2006eng.html
Creating a logoCreating a logo
Use Lines in Logo DesignUse Lines in Logo Design
LineLine is the simplest graphical means of expression. It can be used to express shape, direction, emotion and movement. Although lines do not occur in nature, we have learned to use and understand them as
defining edges, even as children (Saw). Contour Line
A contour line is any line that follows a form creating an outline that defines a shape that is recognizable. Within an object, there are more subtle lines or edges such as folds, color changes, value changes and overlapping parts of the object. By defining these edges with lines we begin to add the impression of volume to an otherwise flat image(1).
Line quality- thick / thinLine quality- thick / thin
Use Shapes in Logo Use Shapes in Logo DesignDesign
Combine Lines and Combine Lines and Shapes in Logo DesignShapes in Logo Design
Some designers think these Some designers think these are bad logos. What do you are bad logos. What do you
think? think?
The "Don'ts" of Logo DesignThe "Don'ts" of Logo Design
• Simple designs work best for logos. You are attempting to catch the eye and to give the brain something it can instantly memorize. Avoid using:
• heavy decorations • smooth gradient color transitions • the image of a living person • photography • complex imagery • culturally sensitive imagery
Hard to read
Unfriendly “cold”
Old fashion font
Flowery script and peoples names
Weird ?
The Use of Colour in LogosThe Use of Colour in Logos
• Use three colours at most. • "loud," bold colors like red attract attention
Create a black and white version of your logo. If the
essential message and impact are lost, rethink the color selections.
• subdued tones communicate relaxed stability and dependability
• masculine colors include black, gray, dark brown, deep purple, dark green, rust, and dark burgundy
• feminine shades might be light blue or pink, flesh, yellow, peach, light gray, lavender, rose, mauve and pale green
• metallic tones are considered "elegant" and "expensive," but will be lost when the logo is reproduced in black and white
Keep it simple Keep it simple
Too busy
Stronger image
Does it Work Well in All Does it Work Well in All Sizes?Sizes?
• The logo that looks great at billboard size must also work on a business card.
• A logo design on a large scale may have too much detail when reduced
•
•
It Is DistinctiveIt Is Distinctive
•
According to expertsAccording to experts• The Fed Ex logo meets all criteria of
a good logo
Both designs captured the Both designs captured the essence of the company at the essence of the company at the
time of usage. time of usage.
Keep it original Keep it original
Timeless beauty.
Copycat
• Great with effects and even better flat.
Your logo should Your logo should
• tell people a lot about who you are • create branding for your group • is unique and memorable • has relevance to your group’s
purpose • set you apart from the competition
Lets get startedLets get started
• What do you stand for?• Define the problem• Do Thumbnail sketches• Choose a design• Refine• Refine• Perfect