logistics, geocoding and new (possible) services
DESCRIPTION
The digitization of freight enables new services and new business models. The use of geocoded data together with smart realtime applications can yield large future benefits for the freight industry. Big data analysis and realtime applications are just the beginning.TRANSCRIPT
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Logistics, geocoding and new services
Per Olof ArnäsChalmers
about.me/perolofarnas
possible
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+ =
The Internet first became available for Swedish consumers around 1993
A (bad and expensive) mix between Teletext and the Yellow Pages
Not very pretty
Few people with computers
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15 years later, in 2008, Google Flu Trends was launched
Based on what people google and where their computer is located
Ten days ahead of the official flu
tracker
www.google.org
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How will we use the technology in 10 years?
We have no idea.almost
The girl and the iPad by Niclas Lindh on Flickr (CC-BY)
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How will we use the technology in 10 years?
We have no idea.
...and neither does she, but she will be dissatisfied with stuff that we think are
pure science fiction and almost magic.
almost
The girl and the iPad by Niclas Lindh on Flickr (CC-BY)
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We are in the middle of a gigantic exponential development curve
beginning
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A new global eco system where new types of, knowledge based, industries
compete with traditional ones
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http://bryce.vc/post/18404303850/the-problem-with-innovation
Startups don’t compete with airlines...
by purchasing a bunch of planeshiring a bunch of pilots
and locking up a bunch of terminals at airports.
Miniature Airport by disparkys on Flickr
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Startups compete with airlines by
inventing videoconferencing.
http://bryce.vc/post/18404303850/the-problem-with-innovation
Startups don’t compete with airlines...
Miniature Airport by disparkys on Flickr (CC-BY,SA)
by purchasing a bunch of planeshiring a bunch of pilots
and locking up a bunch of terminals at airports.
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http://www.gartner.com/newsroom/id/2575515Source: Gartner August 2013
Augmenting humans with technology
Machines replacing humans
Humans and machines working
alongside each other
Machines better
understanding humans and
the environment
Humans better understanding
machines
Machines and humans
becoming smarter
Gartners Hype Cycle for Emerging Technologies
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http://www.gartner.com/newsroom/id/2575515Source: Gartner August 2013
Gartners Hype Cycle for Emerging Technologies
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http://www.gartner.com/newsroom/id/2575515
?
Source: Gartner August 2013
Gartners Hype Cycle for Emerging Technologies
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Opportunities
Digitization Increasing goods volumes
New technology
Political
interest
Quad Aces by fitzsean on Flickr
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In S
ea
rch
Of
Lo
st T
ime
by
bo
ge
nfr
eu
nd
on
Flic
kr
The biggest problem in transportation is time.
There is not enough of it.
Ever.
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Locals and Tourists #1 (GTWA #2): London by Eric Fischer on Flickr
We produce vast amounts of data
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Locals and Tourists #1 (GTWA #2): London by Eric Fischer on Flickr
All the time.
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F430 dashboard by Carlos de Paz on Flickr
We use dashboards to manipulate the system
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Addicted to dead trees
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Physical flow
Original? Copy?
Ownership
Consignor
Consignee
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Digitization frontsGoods Vehicle
Business process
Infra-structure
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Goods Vehicle
Business process
Infra-structure
BarcodesRFID
Sensors
ERP systemsTMS systems
E-invoicesCloudbased
services
Order handlingDriver supportVehicle economics
RDS-TMCRoad taxesActive traffic support
Digitization fronts
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DIGITAL INFRASTRUCTURE
Large flows of data
Divergent data flowsFormSourceContentsQuality
Technological platforms
Semantical platforms
Integration platformsContinuity
network by twicepix on flickr
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Strategic Tactical Operational Prognosis
Time horizons
We are approaching this boundary
…and we are starting to move past it!
Realtime!
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Goods
Vehicles
Business processes
Infrastructure
Stra-tegic
Tac-tical
Opera-tional
Prog-nosisWhat happens
when access to real-time data increases?
not quite clear on the concept by woodleywonderworks on Flickr (CC-BY)Per Olof Arnäs
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Realtime applications
Expanding delivery front
Stand by
shipments
Dynamic
shortcuts
Platoon
parking
Foliated transportation network
Intelligent V2I
communication
Some
Super Cat by Photo Extremist on Flickr
Data sharing
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The end of game by Bogdan Suditu on Flickr
Planning applicationsSom
e
Stand by
shipments Foliated
Transportation
Networks
Data sharingRoute
optimisation
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Big Data
Locals and Tourists #1 (GTWA #2): London by Eric Fischer on Flickr (CC-BY,SA)
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Big Data
Variety
Volume
Verasity
Velocity
IBM, 2012. Analytics: “The real-world use of big data - How innovative enterprises extract value from uncertain data” Locals and Tourists #1 (GTWA #2): London
by Eric Fischer on Flickr (CC-BY,SA)
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[Teleatlas, Navteq, Tomtom and Garmin ] are facing new challenges from smart phones and free maps, some of which are being created by drivers themselves.
MIT Technology Review http://www.technologyreview.com/news/426716/the-online-map-wars/
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MIT Technology Review http://www.technologyreview.com/news/427650/using-foursquare-data-to-redefine-a-neighborhood/
[...] data could be used to help stores determine where their customers are really coming from so they know where to advertise, or to make predictions about how changes
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http://hbr.org/2011/12/when-rivals-merge-think-before-you-follow-suit/ar/1
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http://hbr.org/2011/12/when-rivals-merge-think-before-you-follow-suit/ar/1
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Waze is based on the fact that everybody running the app automagically delivers data. No central ”traffic control”!
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Crowdsourced
traffic- and map
data
Many-to-many communication
Example of data sharing that works
Free for
consumers
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Capacity radar Matchmaking
ETA-projectionsBottle
neck
status
Data layers that could be applied in freight
Per Olof Arnäs, [email protected]
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CC-BY Per Olof Arnäs
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Questions Is the transport
industry ready to start being
”social”?
Is the digital map industry ready to meet these new, much tougher, demands?
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THE 5 SYMPTOMS OF LAZINESS:
1.
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Not all ideas age with grace
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Someone must do the work
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Not everyone will want to adopt new things
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Change habits
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How will we use the technology in 10 years?
We have no idea.
Per Olof Arnäs
about.me/perolofarnas
@Dr_PO
Slides published on slideshare.net/poar
some
The girl and the iPad by Niclas Lindh on Flickr (CC-BY)