«lofficiel» ukraine «lofficiel»'s rubrics positioning price system distributional system...
TRANSCRIPT
• «l’OFFICIEL» Ukraine
• «l’OFFICIEL»'s rubrics
• Positioning
• Price system
• Distributional system
• Schedule of issues
• Clients and partners
• Contacts
80 years competently about fashion
Contents
The “most Paris” magazine in Ukraine.
Selection of materials among glossy publication since 2001 year.
All the best from Paris and Moscow.
Modern collections. History of fashion.
Ukrainian market of Haute Couture and Prêt-à-Porter .
Reportings from fashion shows. Creative photos.
Luxury brands and facilities.
Developments and people.
80 years competently about fashion
«l’OFFICIEL» Ukraine
• Guiding lines
• Accents
• Characters
• Art
• Beauty
• Fashion
• Constant
80 years competently about fashion
«l’OFFICIEL»'s rubrics
• French glamour magazine which reflects and forms trends of world fashion.
• The most authoritative issue among judges of taste.
• «l’OFFICIEL» magazine – knows about fashion everything or almost all.
• 15 thousands copies of magazine for the most refined audience.
80 years competently about fashion
Positioning of «l’OFFICIEL»magazine
• «l’OFFICIEL»`s audience – it`s predominatingly women majority (76, 2
%) in age group from 25 to 34, with high education (73 %), high level
of income (72, 1 %) in well-to do category (45,1 %) high well-to-do
category (27,9 %), people who occupied leading position in a job (22,7
%) high qualificated specialists (39,4 %).
• The audience staff – it‘s clients of expensive boutiques, houses of
fashion, salons of beauty, representatives of foreign companies, active
buyers of luxury things whose social status allow to take decision by
themselves and influence on society`s opinion.
«l’OFFICIEL» `s audience – are readers who correlate their own style
with general world`s trends.
* The materials are given by TNS Ukraine (investigation TG&MI’2004/1+2 - Ukraine); selection - population of Ukrainian cities 50 000 +, from 16 till 65 .
80 years competently about fashion
Audience of* «l’OFFICIEL» magazine
The investigation has comparative character with regard to market`s operators
of glossy magazine, research has such parameters:
• sex
• age
• education
• income
• financial status
• profession
* The materials are given by company TNS Ukraine ( investigation TG&MI’2004/1+2 - Ukraine); selection - population of Ukrainian cities 50 000 +, from 16 till 65 .
80 years competently about fashion
Social- demography characteristics of audience*
Interesting information
• Number of readers in category “The head of corporation” and “The head of
company” have increased on 8%.
• More then half readers spend the same time looking through advertising as
reading and looking through editorial`s materials of magazine.
• 77% readers are interested in buying goods which were represented in photos
session.
• 80% audience coming back many times for reading magazine
80 years competently about fashion
Social-demography characteristics of audience
Advertising strip of «l’OFFICIEL»magazinePrice is shown in EURO without tax on advertising 0,5% and tax 20%.
80 years competently about fashion
PRICE SYSTEM
Russia Ukraine
Strip opposite content right 18 000 7 000
Strip opposite editor`s word right 18 000 7 000
Strip opposite the staff list of magazine 18 000 7 000
Stripe till page 100right 13 000 5 000
Strip after page 100 11 000 4 000
Strip opposite page with headline left 14 000 4 000
1\2 strip near fashionable addresses 7 000 5 000
Name of publicity position in magazineCost
Special position of «l’OFFICIEL» magazine
Price is shown in EURO without tax on advertising 0,5% and tax 20%.
80 years competently about fashion
PRICE SYSTEM
Russia UkraineZero double-page 40 000 15 000I double-page 34 000 10 000II double-page before Guiding lines
30 000 9 000
Central double-page 10 000Last double-page 10 000III cover 18 000 8 000IV cover 34 000 10 000
Name of advertising Сost
80 years competently about fashion
«l’OFFICIEL» distributional system
Circulation – 15 000 copys. Subscription - 30%.
70% - distribution according for a following scheme:
1. VIP delivery to: -advertisers; -clients of boutiques and jeweller's; -diplomatic representation; -owners gold/silver card of Luftganza airlines. List of companies in presentation, part «Clients and partners».
2. Individual positioning in boutiques and beauty shops .3. Shipping to contractor from the largest cities of Ukraine.
80 years competently about fashion
Schedule of issues
№ magazine
Мonth Deadline for of advertising
position registration
Deadline for advertising materials
Edition in sale
№ 35 February 25 November 10 December 2 February № 36 March 25 January 5 February 5 March № 37 April 25 February 5 March 3 April № 38 May 25 March 5 April 3 May № 39 June 25 April 3 May 3 June № 40 July - August 27 May 05 June 10 July № 41 September 25 June 8 August 5 September № 42 October 27 August 5 September 3 October № 43 November 25 September 4 October 3 November № 44 December-
January 1 November 20 November 5 December
ClothesChristian Dior, Vivienne Westwood, Yves Saint Laurent, Dolce&Gabbana, Casadei, Gucci, Celine, Iceberg, Cacharel, Prada, Versace, Pal Zileri, Etro, Paul Smith, Moschino, Fausto Puglisi, Ermenegildo Zegna, Brioni, Paco Rabanne, Emanuel Ungaro, Jitrois, Julienmacdonald, Max Mara, Parasuco, Armani Collezioni, Salvatore Ferragamo, Valentino, Roccobarocco, Chloe, Calvin Klein, Trussardi, Mariella Burani, La Perla, Clips, Wolford, RinDi, Bally.
JewelleryCartier, Van Cleef&Arpels, Chopard, Chaumet, Bvlgari Tiffany&Co, Piaget, Damiani, Girard-Perregaux, Mikimoto,Yamagiwa, Carrera y Carrera, Santagostino, Pasquale Bruni, Zancan, Staurino Fratelli, Luca Carati, Piero Milano Gioielli, TΛLENTO, Aaron Basha, Stefan Hafner, Baraka Codice Uomo, Marco Bicego, Crivelli Gioielli, Cantamessa, Balocchi Preziosi, Franck Muller jewellery, Alfieri&St.John, Balmain, Boucheron, Korloff, Swarovski, Frey Wille, Золото 77.
Watches Harry Winston, Audemars Piguet, Jorg Hysek, F.P.Journe, Omega, Jacob&Co, Chopard, Corum, Leon Hatot, Zenith, Rado, Van DerBauwede,TechnoMarine. Breguet, de Grisogono, Jaeger-leCoultre.
80 years competently about fashion
Clients and partners
Cosmetics and perfumesBurberry, Elizabeth Arden, S.T.Dupont, Roberto Cavalli, Anna Sui, Civenchy, Artdeco, Bruno Banani, Chanel, Christian Dior, Yves Saint Laurent beauty, Clarins, Matis, Payot, Sisley, Collistar, Guinot, Sally Hansen, Guerlain, Gucci, Celine, Kenzo, Calvin Klein, Escada, Christian Lacroix, Nina Ricci, Paul Smith, Vichy, Mary Cohr, Gai Mattiolo, Lolita Lempicka, Dunhill, Cerrruti, Comme de Garcons, Roshas, Trussardi, Gianfranco Ferre, Jean Paul Gaultier, Max Mara.
Оptics Ferre, Anna Sui, Dolce&Gabbana, Christian Dior, Gucci, Chanel, Byblos, Swarovsky, Moschino, Versus, Vogue, Emanuel Ungaro, John Richmond, Seiko.
AssessoriesMontegrappa, Gilli, Chanel, Fendi, Christian Dior, Philip Treacy, Salvatore Ferragamo, Hermes, Etro, DKNY, Marlen.
80 years competently about fashion
Clients and partners
ChinaHermes, Versace, Bodum, Faberge, Rozenthal, Haviland, Baccarat, Wedgwood, Mikasa.
Аlcohol, non-alcohol drinksKrug, Torres, Courvoisier, Stella Artois, Beck’s, Perrier, Nescafe.
Restaurants, clubsFeline, Annabelle, Nobel, Decadence house, Mandarin Plaza, Concord, Le Grand Cafe, Morocana, Favourite Premium Club, Codocan, Time-out.
СigarettesParliament, Sobranie, Davidoff.
TechniqueSamsung, Grohe, Karcher, Nikon.
80 years competently about fashion
Clients and partners
80 years competently about fashion
CONTACTS
Blei, spA,
Via degli Arcimboldi 5, 20123Tel: (0039) 02 7225 11
Fax: 0272251251
e-mail: [email protected]