location & urb ops
DESCRIPTION
The state of location location apps and where it's going. This includes a talk about Urb-Ops.TRANSCRIPT
![Page 1: Location & urb ops](https://reader036.vdocuments.site/reader036/viewer/2022062308/558e0c5f1a28ab64318b461c/html5/thumbnails/1.jpg)
the Future is Where you are!2011 is all about location
Jonathan Laba @J_Lab
![Page 2: Location & urb ops](https://reader036.vdocuments.site/reader036/viewer/2022062308/558e0c5f1a28ab64318b461c/html5/thumbnails/2.jpg)
Why do you care?
Check-ins form the basis for accurate, auditable mobile marketing campaigns, a $24 billion opportunity in 2013 (ABI Research 2010)
![Page 3: Location & urb ops](https://reader036.vdocuments.site/reader036/viewer/2022062308/558e0c5f1a28ab64318b461c/html5/thumbnails/3.jpg)
obvious: check-ins
![Page 4: Location & urb ops](https://reader036.vdocuments.site/reader036/viewer/2022062308/558e0c5f1a28ab64318b461c/html5/thumbnails/4.jpg)
not so obvious: utilities
![Page 5: Location & urb ops](https://reader036.vdocuments.site/reader036/viewer/2022062308/558e0c5f1a28ab64318b461c/html5/thumbnails/5.jpg)
i’ll get these!
o Coupons - %
o Travels Logs ? ?
o Start Conversations : D
o $ocial value
o Fun time ^_^
![Page 6: Location & urb ops](https://reader036.vdocuments.site/reader036/viewer/2022062308/558e0c5f1a28ab64318b461c/html5/thumbnails/6.jpg)
they’ll (i’ll) get these!o game incentives drive visits
o demographics (gender/age)
o promoted locations/ads
o offer incentives yourself
o enhanced socially engaged community relationship media
![Page 7: Location & urb ops](https://reader036.vdocuments.site/reader036/viewer/2022062308/558e0c5f1a28ab64318b461c/html5/thumbnails/7.jpg)
zzzzzz… where’s the future stuff?
![Page 8: Location & urb ops](https://reader036.vdocuments.site/reader036/viewer/2022062308/558e0c5f1a28ab64318b461c/html5/thumbnails/8.jpg)
in the phone that came out after yours
![Page 9: Location & urb ops](https://reader036.vdocuments.site/reader036/viewer/2022062308/558e0c5f1a28ab64318b461c/html5/thumbnails/9.jpg)
Big in japan & isreal ; )
![Page 10: Location & urb ops](https://reader036.vdocuments.site/reader036/viewer/2022062308/558e0c5f1a28ab64318b461c/html5/thumbnails/10.jpg)
in israeli water parks
![Page 11: Location & urb ops](https://reader036.vdocuments.site/reader036/viewer/2022062308/558e0c5f1a28ab64318b461c/html5/thumbnails/11.jpg)
in ted talks
![Page 12: Location & urb ops](https://reader036.vdocuments.site/reader036/viewer/2022062308/558e0c5f1a28ab64318b461c/html5/thumbnails/12.jpg)
woah woah woah… i was promised future!
![Page 13: Location & urb ops](https://reader036.vdocuments.site/reader036/viewer/2022062308/558e0c5f1a28ab64318b461c/html5/thumbnails/13.jpg)
reality check : (
o GPS drains battery
o Accuracy is low
o Lack of verifications (fraud prone)
o Low accuracy indoors
o Lack of reminders
![Page 14: Location & urb ops](https://reader036.vdocuments.site/reader036/viewer/2022062308/558e0c5f1a28ab64318b461c/html5/thumbnails/14.jpg)
reality check cont. :’ ( o no killer app
o check-in Fatigue
o app interface required
o no auto-check-in
o requires search
o unwashed masses think it’s retarded
![Page 15: Location & urb ops](https://reader036.vdocuments.site/reader036/viewer/2022062308/558e0c5f1a28ab64318b461c/html5/thumbnails/15.jpg)
lame
![Page 16: Location & urb ops](https://reader036.vdocuments.site/reader036/viewer/2022062308/558e0c5f1a28ab64318b461c/html5/thumbnails/16.jpg)
obviously
these types…
![Page 17: Location & urb ops](https://reader036.vdocuments.site/reader036/viewer/2022062308/558e0c5f1a28ab64318b461c/html5/thumbnails/17.jpg)
Mission:
o Make our first game
o Do it how it’s never been done
o Layer technologies
![Page 18: Location & urb ops](https://reader036.vdocuments.site/reader036/viewer/2022062308/558e0c5f1a28ab64318b461c/html5/thumbnails/18.jpg)
Prime Game Components:
o Make 4sqr fun
o Incorporate teams
Secondary Game Components:
o Not be socially awkward in public.
o Platform agnostic.
![Page 19: Location & urb ops](https://reader036.vdocuments.site/reader036/viewer/2022062308/558e0c5f1a28ab64318b461c/html5/thumbnails/19.jpg)
Prime Game Components:
o Make 4sqr fun
o Incorporate teams
Secondary Game Components:
o Not be socially awkward in public.
o Platform agnostic.
![Page 20: Location & urb ops](https://reader036.vdocuments.site/reader036/viewer/2022062308/558e0c5f1a28ab64318b461c/html5/thumbnails/20.jpg)
Demo Time!
Urb-Ops.com