Location, Privacy and Opting OutOpen Tech 2009, July 4, 2009

Gary Gale, Yahoo! Geo Technologies

- 2 -

- 4 -

“The (User Location Market) … will nearly triple in revenue this year, to $1.3 billion from $485 million in 2007, and will reach $8 billion in 2011.”

Source: Gartner Research

- 5 -

Source: http://www.trendwatching.com/trends/halfdozentrends2009/#mapmania

“Will this year be the year in which all things ‘contextual’, ‘app’, ‘local’, ‘urban’, 'tags', 'lidar', ‘smartphone’, ‘convenience’, 'Cell ID', ‘spontaneity’, ‘infolust’, and ‘GPS’ finally come together in one orgasmic celebration of map-based tracking, finding, knowing and connecting? ... And now that superior geographical information is accessible on-the-go, from in-car navigation to iPhones, the sky is the limit.”

- 6 -

Opt Out

Privacy?

“the ability of an individual to seclude themselves or information about themselves and thereby reveal themselves selectively”

Source: http://en.wikipedia.org/wiki/Privacy

- 7 -

The Phone Book

Herzogbr on Flickr : http://www.flickr.com/photos/herzogbr/2783660249/

- 8 -

The Electoral Roll

Museums & Collections on Flickr : http://www.flickr.com/photos/20949561@N04/2372734655/

- 9 -

Cold-call Marketing Bases

Ianjacobs on Flickr : http://www.flickr.com/photos/ianjacobs/466573832/

- 10 -

Mail-shot Marketing Databases

Gwynhafyr on Flickr : http://www.flickr.com/photos/gwynhafyr/3459273879/

- 11 -

Whois Information

- 12 -MattMcGrath on Flickr : http://www.flickr.com/photos/mattmcgrath/3396131555/

- 13 -

The Phone Book

Choose to Opt Out

Ex-Directory

Herzogbr on Flickr : http://www.flickr.com/photos/herzogbr/2783660249/

- 14 -

The Electoral Roll

Choose to Opt Out

Private Register

Museums & Collections on Flickr : http://www.flickr.com/photos/20949561@N04/2372734655/

- 15 -

Cold-call Marketing Bases

Choose to Opt Out

Telephone Preference Service

Ianjacobs on Flickr : http://www.flickr.com/photos/ianjacobs/466573832/

- 16 -

Mail-shot Marketing Databases

Choose to Opt Out

MailingPreference Service

Gwynhafyr on Flickr : http://www.flickr.com/photos/gwynhafyr/3459273879/

- 17 -

Choose to Opt Out

Whois Privacy

Whois Information

- 18 -

Opt Out

- 19 -

You already have zero privacy… get over it

- 20 -

Opt In

- 21 -Moleitau on Flickr : http://www.flickr.com/photos/blackbeltjones/3253226650/

- 22 -

OptOutIn

- 23 -

- 24 -

“fire eagle last spotted me at”

- 25 -

It’s not about where you are …

Alwaysordinary on Flickr : http://www.flickr.com/photos/sempre_ordinario/3492703820/

- 26 -

… it’s about where you’ve been

Jrusbatch on Flickr : http://www.flickr.com/photos/jrusbatch/3626348821/

- 27 -

Have the right to security and to protection

Be able to know how your location data will be used

Be able to add or remove permission for your location … at any time

Be able to view/review/control your location data … at all times

You should …

Dshalock The Libertarian Emperor of America on Flickr : http://www.flickr.com/photos/dshaboy/373805594/

- 28 -

Have the right to give only necessary personal and location data

Be able to know how your location data will be used

Be able to suspend or remove your location… at any time

Be able to control the accuracy and privacy of your data

You should …

Zingaro I am a gipsy too on Flickr : http://www.flickr.com/photos/30208099@N00/3120429812/

- 29 -

Be able to be your own source of truth

Have the right to honesty and transparency at all times

Be able to know how your data is stored, is used and for how long

You should …

ERAUMAVEZUMARQUITECTO on Flickr : http://www.flickr.com/photos/eraumavezumarquitecto/3506450225/

- 30 -

There comes a point where you realise you’re not on the web, you’re in the web. For better or worse.

Jemimahknight on Flickr : http://www.flickr.com/photos/10294984@N08/2747495411/

Source: http://twitter.com/Alfie/statuses/1308056158

- 31 -

Thank you for listening …

www.ygeoblog.com

twitter.com/yahoogeo

twitter.com/vicchi