LOCALIZING INTEL’S EMPLOYER BRAND FOR CHINA D E C E M B E R

2 0 1 4

INTEL CHINA STORY

Technology & Thought Leadership 45 years changing the world

(Intel Corp)

= We’re determined to win = You can make an impact = We’re a great place to work

Rewarding CareerTeam, Benefits,

Better World

• Depth & Breadth of Tech Expertise: Building Intel Architecture Software Eco-System (eg: Edison, IVI, Low Cost, ICT Lab etc.)

• Made/ Conceptualized in China

• Strong Innovation Focus

• Learn and grow across organizations (eg: Mentoring, networking with leaders & peers)

• Working with global teams; international work environment

• Diversity of thought, and gender

• Challenging work on products & solutions that enrich lives

• People: Relentless inventors, passionate problem solvers (Eg: Show caring for people, work with smartest people on planet earth)

• Work-Life flexibility – we want employees to have rich lives (Eg: Hobby club/ Photo club)

• Competitive Pay & benefits incl. health & wellness (eg: healthcare/ family/parenting)

• Link China Story with all Employer Branding – Photography & Wordings

• We are leveraging employees to be “Face of Intel China” in photography

CUTTINGEdgeT

E

C H N O L O GY

WorkCHALLENGING

O N P R O D U C T S & S O L U T I O N S T H A T E N R I C H L I V E S ,

in ChinaMADE

F O R T H E W O R L D

BrilliantP E O P L E

CUTTINGEdgeT

E

C H N O L O GY

WorkCHALLENGING

O N P R O D U C T S & S O L U T I O N S T H A T E N R I C H L I V E S ,

COLLABORATIVEWorkE

N

V I R O N M E NT

Brilliantpeop l e

COLLABORATIVEWorkE

N

V I R O N M E NT

CUTTINGEdgeT

E

C H N O L O GY

&

MENTORSHIP- G R E A T S E T O F L E A D E R S

T O T A K E Y O U F O R W A R D

WorkCHALLENGING

O N P R O D U C T S & S O L U T I O N S T H A T E N R I C H L I V E S ,

COLLABORATIVEWorkE

N

V I R O N M E NT

MENTORSHIP- G R E A T S E T O F L E A D E R S

T O T A K E Y O U F O R W A R D

&

a tBENEFITS

- P E R K S / E A S E O F W O R K

I N T E L

worklifeE

F

F E C T I V E N E SS

Co-workers

&

GREAT

WORK

A T W O R K

O U T S I D E O F

Life

CUTTINGEdgeT

E

C H N O L O GY

WorkCHALLENGING

O N P R O D U C T S & S O L U T I O N S T H A T E N R I C H L I V E S ,

in ChinaMADE

F O R T H E W O R L D

STRONG

BrandR E S P E C T E D&

IntelL E T S Y O U F O L L O W

Y O U R P A S S I O N

worklifeE

F

F E C T I V E N E SS

O U R

L I V E

L I V E S

EMPLOYEES

Interesting

COLLABORATIVEWorkE

N

V I R O N M E NT

Brilliantpeop l e

C O - W O R K E R S

GREAT

CompetitiveS P I R I T

PASSIONATEProblemSO L V E R

S

D i v e r s i t y Gender

COLLABORATIVEWorkE

N

V I R O N M E NT

MENTORSHIP- G R E A T S E T O F L E A D E R S

T O T A K E Y O U F O R W A R D

&

&

COLLABORATIVEWorkE

N

V I R O N M E NT

GLOBALWorkE

N

V I R O N M E NT