localization : the road ahead : anand virani
DESCRIPTION
Presentation by Mr Anand Virani from Qualcom On the Topic of Localisation the Road Ahead.TRANSCRIPT
Mobile Localization : Opportunity & Enablers
Anand Virani Qualcomm Technologies, Inc.
February 10, 2014
2 © 2013 Qualcomm Technologies, Inc. All rights reserved.
Topics
1. Mobility : Global Tech Trends
3. Smartphone Democratization
2. Localization : Opportunity & Enablers
3 © 2013 Qualcomm Technologies, Inc. All rights reserved.
Global trends
4 © 2013 Qualcomm Technologies, Inc. All rights reserved.
Mobile Computing On The Rise
Trend:
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0
500
1000
1500
2000
2500
0 1000 2000 3000 4000 5000 6000 7000 8000 9000 10000
Performance (DMIPS)
Pow
er
(mW
)
Laptop Only
Smartphone Computing Performance
x86 SOC (32nm
HKMG)
Current Gen Competitor
(40nm LP)
Current Gen Competitor
(32nm HKMG) (Laptop
only)
Snapdragon Krait 200
(28nm LP)
Snapdragon Krait 300
(28nm LP)
Snapdragon Krait 400
(28nm HPM)
HALF THE
POWER
Source: Qualcomm lab testing
Mobile Is the New Architectural Approach
Mobile Experience Becoming the Expectation in Other Device Categories
Mill
ions
-
500
1,000
1,500
2,000
2,500
2010 2015
Smartphone PC Tablet Connected TV Connected Gaming
~4x
Always On . Always Connected . All-Day Battery Life
Mobile
Scale
Driving
Developer
and
Ecosystem
Momentum
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Sensing devices are proliferating
Trend:
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Augmenting reality is everywhere
Trend:
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Augmented Reality: from novelty to practical application Market projections: $1.5B by 2015; with multiple apps crossing the 1M download mark
Creating mobile storefronts
Ballard
American Apparel
BAND-AID® Magic Vision
Littlest Pet Shop
Core product experience
Disney Royal Princess Ball (Wal-Mart)
HALO 4: King of the Hill (7-11)
Driving retail engagement
LEGO® Connect
LG Showroom
Product visualization
Guinness World Records 2013
Maxim
Print Companions
NERF Blaster Challenge
Foam Fighters
Enhancing gaming & play
Anatomy 4D
Elmo’s Alphabetical Challenge
Interactive education
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Everything is being connected
Trend:
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The Internet is evolving rapidly
Internet of data Internet of devices Internet of things
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Market is currently in inflection point
Connected computing devices are positioned to become control and interaction hubs for local networks of “headless” devices
Designers and manufacturers of connected computing devices have an opportunity to seize first-mover advantage in a market segment poised for rapid growth
Today’s smart devices will deliver the UI for IOT
And today’s manufacturers and designers are positioned to lead the way
14 © 2013 Qualcomm Technologies, Inc. All rights reserved.
Localization Opportunity & Enablers
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The Opportunity
• Bridging the Language divide; Digital inclusion for 600M+ users.
• 3G Smartphone sales growing in non-metros and towns.
• Non-voice Revenue from Content/App sales can grow many fold.
16 © 2013 Qualcomm Technologies, Inc. All rights reserved.
Key Enablers
• Mobile First UX
• Visual Content
• Alternate User Interfaces
• Business & Pricing Models
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Industry Landscape & Initiatives
• W3C India – Technology Development for Indian Languages
• IAMAI – Policy papers, Research studies
• Language Solution Providers
• Industry Events & Hackathons
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Smartphone Democratization
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Emerging region growth ~3.4B 3G/4G connections expected by 20171
Of handset shipments expected to be smartphones in 20171
>80%
1 Source: GSMA Intelligence, Nov ‘13; Gartner, Sep ’13. This data now includes Eastern Europe in emerging regions, which was previously included in developed regions.
20 © 2013 Qualcomm Technologies, Inc. All rights reserved.
QRD: Addresses OEM critical needs
A pre-engineered solution that combines strong support, flexibility and scale
Help reduce time to launch
Smartphones for the mass tier
Design flexibility and feature innovation
Broad portfolio enablement
21 © 2013 Qualcomm Technologies, Inc. All rights reserved.
Helps create leading consumer experiences
Industry leading audio quality in music, games, and other audio playback
Industry leading UX look & feel and responsiveness
Industry leading experience taking pictures
Industry leading quality in video playback and content consumption
Industry leading local language solutions
22 © 2013 Qualcomm Technologies, Inc. All rights reserved.
Browser Lifestyle
Map/Navigation
E-Dictionary
Office
Push Mail
App Store
IM SNS E-Reader
E-commence
Music
Video Streaming
Stock
Mini
payment PC suite
Text to Speech Font Input Technology
Infotainment
Movies Mobile TV Video
Mobile/Social Gaming
Communication Web Mobile Cloud Storage
Productivity
Mobile Advertising
Wide range of Localized Apps
Messaging
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Localization Key For Differentiation
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Tools and resources to create breakthrough apps
Add Advanced Features
Facial Processing
Gestures
Sensor APIs
Vuforia™
Gimbal™
Increase App Performance
Adreno Profiler
Trepn Profiler
Trepn Plug-in for Eclipse
Snapdragon™ LLVM
Compiler
Create Connected Experiences
AllJoyn™
IoE Connection Manager
2net™
Development Devices
Smartphone/Tablet MDP/QRD
DragonBoard™
IoE Dev Platform
DISCUSS DISTRIBUTE DEVELOP DOWNLOAD Qualcomm Developer Network
Maximize Hardware
Adreno™ SDK
Hexagon™ SDK
FastCV™
Gobi™
Qualcomm MARE
25
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