local seo schema
TRANSCRIPT
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SCHEMAWTF
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QUICK LOOK• Search Engines
Agreed…• It’s a Way to
“Structure” data• Organize Information• Understand the
Content• Add glitter to search results
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– Some Guy at Google
“Google’s main focus is to make sure it’s users are getting
more value.”
![Page 4: Local SEO Schema](https://reader037.vdocuments.site/reader037/viewer/2022110109/5878b6a91a28ab724c8b6ab5/html5/thumbnails/4.jpg)
EXAMPLESRecipes
………………
Product Reviews
Event InformationConcert Details
Critic ReviewsProduct Details
Official Logo
Official Social ProfilesGoogle Authorship
Movie Trailers
Video Snippets
Location SpecificA LOT of Contact Number Types
Answer Box?
GalleriesQ&A
Knowledge Graph?
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WHICH WOULD YOU CLICK?
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It’s probably this one… since it’s #1
OR THIS ONE
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BUT DOES IT INCREASE YOUR
RANKINGS?????
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– Some Guy at Google (but they deleted this)
“Marking up your data for rich snippets won’t affect your page’s ranking in search results, and Google doesn’t guarantee to
use your markup.”
![Page 10: Local SEO Schema](https://reader037.vdocuments.site/reader037/viewer/2022110109/5878b6a91a28ab724c8b6ab5/html5/thumbnails/10.jpg)
WHO BELIEVES GOOGLE?
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THEN WHY DO IT?
• Google values organized information
• It values user engagement
• Which brings us to relevancy
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• Pogo Sticking
• CTR (Click Through Rate)• Time on Site
SOME “POSSIBLE” FACTORS
(Debunked by Google… LOL)• Bounce Rate• Page Views• Conversions?
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INDIRECT EFFECTSthat help your rankings
Plus, less than 25% of the websites out there use it
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#WIN
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THAT'S WHYYou need to make use of it for your On-page
SEO
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IT’S NOT A HACKIt’s a “best practice”
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IT WILL HELP YOURule the world
doesn’t hurt to be on Amazon…
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LET'S START WITH LOCAL
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OPTIMIZE FOR LOCAL SEO• Geo-Sitemaps
• NAP (Name, Address, Phone Number)
• Multiple Branches? Put together in one page if you want
• One page per branch + NAP + Maps
![Page 20: Local SEO Schema](https://reader037.vdocuments.site/reader037/viewer/2022110109/5878b6a91a28ab724c8b6ab5/html5/thumbnails/20.jpg)
OPTIMIZE FOR LOCAL SEO• Usual On-page SEO work (+ Set Up
Webmaster Tools)
• Here’s my fav right now for UX - UserTesting.com
• Want a free version? peek.Usertesting.com
• Off-page factors Google MyBusiness + Citations + Links + Mentions
![Page 21: Local SEO Schema](https://reader037.vdocuments.site/reader037/viewer/2022110109/5878b6a91a28ab724c8b6ab5/html5/thumbnails/21.jpg)
SCHEMA: THE PROCESS• Identify which schema types will fit
your needs
• Generate/Create the scripts
• Use them on the site
• Test them
• Tweak!
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PICK A TARGETLet’s say… a Business Website. Like this one.
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http://seophilippines.companyguinea pig
#LOL
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Go To https://developers.google.com/structured-data/testing-tool/
Tip: Don’t Like Reading in Tagalog?Force it to show in English by adding ?hl=en at the end
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Don’t mind the built-in Genesis Theme Errors
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WHICH SCHEMA DO YOU NEED?
• https://developers.google.com/structured-data/
• Everything else @ schema.org?It’s a sure thing.
![Page 27: Local SEO Schema](https://reader037.vdocuments.site/reader037/viewer/2022110109/5878b6a91a28ab724c8b6ab5/html5/thumbnails/27.jpg)
FOR BUSINESSESStaples… (NAP)
• Address
• Corporate Contacts
• Social Profile Links
• Official Logo
Eventually…
• Breadcrumbs
• Articles
• Sitelinks Searchbox
• Etc.
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LATEST UPDATE: JavaScript Object Notation (JSON) - #WIN
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GENERATE THE SCRIPTSOfficial Logo
<script type="application/ld+json"> { "@context": "http://schema.org", "@type": "LocalBusiness", "url": "http://seophilippines.company", "logo": "http://seophilippines.company/wp-content/uploads/2015/03/seo-philippines-company.png" } </script>
Change This Later
![Page 30: Local SEO Schema](https://reader037.vdocuments.site/reader037/viewer/2022110109/5878b6a91a28ab724c8b6ab5/html5/thumbnails/30.jpg)
GENERATE THE SCRIPTSOfficial Social Profiles
<script type="application/ld+json">{ "@context" : "http://schema.org", "@type" : "LocalBusiness", "name" : "SEO Philippines Company", "url" : "http://seophilippines.company", "sameAs" : [ "http://www.facebook.com/seophilippinescompany", "http://www.twitter.com/seophilippinescompany", "http://plus.google.com/+ seophilippinescompany"] }</script>
FacebookTwitterGoogle+InstagramYouTubeLinkedInMyspace
Business Name
![Page 31: Local SEO Schema](https://reader037.vdocuments.site/reader037/viewer/2022110109/5878b6a91a28ab724c8b6ab5/html5/thumbnails/31.jpg)
GENERATE THE SCRIPTSContact Numbers
<script type="application/ld+json">{ "@context" : "http://schema.org", "@type" : "LocalBusiness", "url" : "http://seophilippines.company", "contactPoint" : [ { "@type" : "ContactPoint", "telephone" : "+63 (2) 854 8888", "areaServed" : "PH", "contactOption" : "TollFree", "contactType" : "customer service" } ] }</script>
Optional
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GENERATE THE SCRIPTSAddress
<script type="application/ld+json">{ "@context": "http://schema.org", "@type": "LocalBusiness", "name": "SEO Philippines Company", "url": "http://seophilippines.company", "alternateName": "Heritage Hotel SEO", "address": { "@type": "PostalAddress", "streetAddress": "Roxas Boulevard", "addressLocality": "Pasay City", "addressRegion": "Metro Manila", "addressCountry": "Philippines", "postalCode": "1300" }}</script>
SORRY!Don’t try this at home
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USE IT• Put it on your site.
• NAP can be site-wide.
• Page specific schema? Stay on that page!
![Page 34: Local SEO Schema](https://reader037.vdocuments.site/reader037/viewer/2022110109/5878b6a91a28ab724c8b6ab5/html5/thumbnails/34.jpg)
TEST IThttps://developers.google.com/structured-data/testing-tool/
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TWEAK IT• Combine the code so it’s more efficient
• Tweak type so that it’s more specific!
• YOU don’t want to be another “LocalBusiness”
• https://www.LeapFroggr.com/localbusiness-types
![Page 36: Local SEO Schema](https://reader037.vdocuments.site/reader037/viewer/2022110109/5878b6a91a28ab724c8b6ab5/html5/thumbnails/36.jpg)
AFTER TWEAKING
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RESOURCES• https://www.google.com/webmasters/markup-helper/u/0/
• https://developers.google.com/structured-data/
• https://developers.google.com/structured-data/testing-tool/
• http://schema.org/docs/full.html (Full Hierarchy)
• http://www.productontology.org
• https://www.leapfroggr.com/localbusiness-types
• http://builtvisible.com/micro-data-schema-org-guide-generating-rich-snippets/ (Just because it’s from SEO Gadget)
“additionalType”
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YOU'RE IN LUCK
I have a gift for you• Still in Alpha• Never released
before• Actively Being
Developed I have no better name for it at the moment…
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HOW TO GET IT?• https://www.LeapFroggr.com/
PeepconPlugin
• Sign up - Follow instructions…
• That’s it!
• Oh, you can share the link if you like it. Who doesn’t like freebies?
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LIKED THIS?• Slides will be on Slideshare.net/denseymour
• Follow me on Google+, Twitter and Instagram @denseymour
• Use other social networks? @denseymour
• https://www.leapfroggr.com/schedule